1. The global leader in Augmented Reality Updated 15.1.2013 The Wikitude SDK and the Wikitude Studio Martin Lechner - CTO martin.lechner@wikitude.com | www.wikitude.com

2. Wikitude SDK Technology Overview Geo-based and Image Recognition features unified Content is created using HTML5, JavaScript and CSS Available for Android, iOS and BlackBerry 10 Phonegap and Titanium (closed beta) plugin available JavaScript API and Webview Wikitude SDK Core Native OS Native OS

3. In-house built Image Recognition & Tracking IR & Tracking Plug-in AR Content presentation and user interface 3D engine geo AR engine IR & Tracking engine AR content presentation and user interface 3D engine geo AR engine Yesterday: 1 puzzle piece missing Announcing today! Complete and seamlessly integrated AR technology platform solution.

4. Image Recognition Optimized in-house solution Track more than 1000 targets at the same time offline! var tracker = new AR.Tracker("path/to/target/collection.wtc"); var trackable1 = new AR.Trackable2DObject(tracker, "imageId1", { drawables: { cam: [model] } }); var trackable2 = new AR.Trackable2DObject(tracker, "imageId2", { drawables: { cam: [htmlDrawable] } });

5. Selected Wikitude SDK Features

6. HTML Drawables var poiHTMLdrawable = new AR.HtmlDrawable( {uri:"myHotel.html"}, 4, { scale : 1, updateRate:AR.HtmlDrawable.UPDATE_RATE.STATIC } );

7. 3D Models fbx and dae (COLLADA) supported Convert with the Wikitude 3D Encoder Animation Support Transformations

8. And more ... Radar Relative Locations Direction Indicator Animations & Event Handling

9. SDK Showcases

10. What if ... What if ... You are not a developer You do not want to start development from scratch You look for a tool to ease development

11. Easy AR creation for everyone! EASY TO USE - You don't need to be a programming guru. Simply log on and let you creativity go wild, it's that easy. WEB-BASED - No desktop software installations needed. Simply log on to Wikitude Studio in your favorite web browser. DRAG'N'DROP - Move things around the way you want, work quickly and efficiently. 3D MODELS - Engage your users and customers: Visualize your products, entertain with fun interactions, bring things to live with 3D models. AR CONTENT MANAGEMENT - Maintain your app over time. Change AR content and target images - Wikitude Studio is your powerful AR CMS.

12. Video

13. Where to start? http://studio.wikitude.com Sign up for Newsletter http://www.wikitude.com/developer/ Downloads Tutorials and Samples Documentation Getting Started-Guide Newsletter-Registration http://forum.wikitude.com Get in touch with developers and Wikitude staff

14. Thank you Martin Lechner, CTO martin.lechner@wikitude.com