- 1. ThinkboxTopline TellyIssue 4: January-June 2007
2. viewing summaryCommercial impacts up 3.3% year-on-year for
the1sthalf 2007Commercial viewing hours continue to grow, wewatch
2.26 hours of commercial TV every day 3. 05101520253035402002=base
2003 2004 2005 2006indsabc1s16-24s16-34shwchImpacts rising amongst
all audiencesSource: BARB/DDS% increasesince 2002Year 4.
050100150200250300350400450inds abc1s 16-24s 16-34s hwch1st
half20061st half2007Commercial impacts see continued
growthoverallSource:
BARB/DDSmillionsaudience+3.3%+3.4%+5.2%+0.04%-1.5% 5.
2.672.051.811.892.212.672.031.821.932.260123inds abc1s 16-24s
16-34s hwchAverage 1st halfyear viewing hrssince 20021st half
2007viewingSource: BARB/Infosysave. hoursper dayaudienceViewing to
commercial channels showsmarginal growth 6.
4.133.072.633.293.674.072.972.583.293.65012345inds abc1s 16-24s
16-34s hwchAverage 1st halfyear viewing hrssince 20021st half
2007viewingTotal broadcast viewing (including the BBC)remains
relatively stableSource: BARB/Infosysave. hours perdayaudience 7.
Commercial share will continue to grow as wehead towards digital
switchoverBy 2012 weekly share should increase by c.10%Source:
BARB/Infosys01020304050607080902001 2002 2003 2004 2005 2006
1stHalf2007 2012YearAverageweeklyshare(%)Inds ABC1s 16-24s 8. Share
by Channel for 1sthalf 2007Source: BARB/Infosys. *Note that total
commercial and BBC does not equate to 100% due to
unreportedchannels & home shoppingChannels Individuals ABC1s
16-24s 16-34s HSW CHBBC1 22.12 24.64 15.59 16.53 18.08BBC2 8.66 9.5
5.6 6.19 5.62BBC TOTAL 34.04 37.18 25.17 26.9 28.98ITV1 19.23 17.38
13.76 14.19 17.62ITV2 1.59 1.4 2.68 2.45 2.6ITV TOTAL 22.93 20.6
18.22 18.47 22.23CH4 9.04 9.53 11.81 11.15 9.45E4 1.17 1.42 3.3
2.59 1.69Film4 0.57 0.61 0.63 0.66 0.54C4 TOTAL 11.4 12.3 17.18
15.68 12.46Five 5.35 4.48 5.37 5.17 5.14Five Life 0.31 0.26 0.48
0.47 0.49Five US 0.44 0.32 0.64 0.55 0.45Five TOTAL 6.1 5.05 6.48
6.19 6.08Sky One 1.03 1.01 1.55 1.66 1.44Sky Sports 1 1.53 1.89 1.8
1.8 1.1Total Sky channels (exc other sales) 6.44 7.08 8.55 8.58
6.84 9. Share by Channel for 1sthalf 2007Channels Individuals ABC1s
16-24s 16-34s HSW CHHallmark 0.42 0.44 0.3 0.34 0.35Sci-Fi Channel
0.3 0.25 0.27 0.38 0.4Discovery 0.22 0.19 0.24 0.29 0.25SKY TOTAL
(SALES) 10.44 10.38 13.68 13.36 11.31Cartoon Network 0.21 0.06 0.18
0.21 0.25Boomerang 0.27 0.13 0.22 0.35 0.52TURNER ALL 0.6 0.25 0.53
0.73 1.02MTV 0.15 0.14 0.68 0.39 0.16Nickelodeon 0.24 0.07 0.17
0.16 0.26Nicktoons 0.23 0.09 0.18 0.2 0.32VIACOM ALL 1.88 1.57 3.65
3.49 3.12Living 0.55 0.6 1.06 0.89 0.78Bravo 0.22 0.18 0.3 0.31
0.25Trouble 0.11 0.12 0.41 0.28 0.15UKTV Gold 0.64 0.62 0.65 0.64
0.68IDS TOTAL 5.39 5.51 6.7 6.35 6.01Total Commercial 61.88 58.75
70.55 68.34 65.64Source: BARB/Infosys. *Note that total commercial
and BBC does not equate to 100% due to unreportedchannels &
home shopping 10. ITV1s top programmesTitle Channel Date TVR 000s
ShareCORONATION STREET ITV1 15/01/2007 23.35 13083 49.53BRITAINS
GOT TALENT ITV1 17/06/2007 20.58 11576 44.61DANCING ON ICE ITV1
17/03/2007 17.88 10035 45.33EMMERDALE ITV1 08/01/2007 16.75 9384
42.56UEFA CHAMPIONS LEAGUE ITV1 01/05/2007 16.52 9286 40.38DANCING
ON ICE - THE SKATE OFF ITV1 17/03/2007 16.29 9145 37.37WILD AT
HEART ITV1 14/01/2007 16.07 9005 34.52LEWIS ITV1 04/03/2007 15.76
8848 37.59HEARTBEAT ITV1 07/01/2007 15.35 8601 32.29KINGDOM ITV1
22/04/2007 15.22 8550 34.66Source: BARB/Infosys 11. Channel 4s top
programmesTitle Channel Date TVR 000s ShareCELEBRITY BIG BROTHER
CH4 19/01/2007 15.67 8781 41.92BIG BROTHER CH4 30/05/2007 11.72
6589 26.38GRAND DESIGNS CH4 28/02/2007 10.28 5763 25.26UGLY BETTY
CH4 19/01/2007 9.41 5271 20.49LOCATION, LOCATION, LOCATION CH4
27/06/2007 8.67 4880 22.77GORDON RAMSEYS F WORD CH4 19/06/2007 8.00
4500 19.99THE SMALLEST PEOPLE IN THE WORLD CH4 29/01/2007 7.74 4338
16.40DEAL OR NO DEAL CH4 01/01/2007 7.72 4326 20.45RELOCATION,
RELOCATION CH4 24/01/2007 7.71 4318 17.00FILM: THE DAY AFTER
TOMORROW CH4 11/02/2007 7.70 4318 15.65Source: BARB/Infosys 12.
Fives top programmesTitle Channel Date TVR 000s ShareCSI: CRIME
SCENE INVESTIGATION Five 30/01/2007 7.42 4159 21.17CSI MIAMI Five
02/01/2007 6.26 3509 13.84EXTRAORDINARY PEOPLE: THE TWINS... Five
19/02/2007 5.87 3289 12.87CSI - NEW YORK Five 30/06/2007 5.49 3088
14.44HOUSE Five 29/03/2007 5.29 2972 12.61FILM: SPIDER-MAN 2 Five
08/04/2007 5.23 2938 16.57FILM: TERMINATOR 3: RISE OF
THEMACHINESFive 14/01/2007 4.73 2649 13.82FIVE NEWS AT 9 Five
15/05/2007 4.68 2630 12.18UEFA CUP: NEWCASTLE V AZ ALKMAAR Five
08/03/2007 4.49 2519 10.88NCIS Five 04/05/2007 4.21 2367
10.47Source: BARB/Infosys 13. Title Channel Date TVR 000s ShareLOST
Sky One 18/02/2007 2.96 1661 12.34SKINS E4 25/01/2007 2.73 1530
12.42KATIE AND PETER: THE NEXTCHAPTERITV2 31/05/2007 2.65 1491
9.93THE SIMPSONS Sky One 21/01/2007 2.61 1463 10.15CELEBRITY BIG
BROTHERS BIGMOUTHE4 19/01/2007 2.40 1344 12.80HOLLYOAKS E4
26/02/2007 1.91 1071 7.70ER E4 04/01/2007 1.86 1040 6.65AMERICAN
IDOL ITV2 02/02/2007 1.84 1033 6.96AMERICAS GOT TALENT ITV2
22/06/2007 1.70 954 6.53BRITAINS GOT MORE TALENT ITV2 09/06/2007
1.65 929 7.90All digital top programmes: non-sportSource:
BARB/Infosys*Digital commercial channels only 14. Title Channel
Date TVR 000s ShareLIVE CARLING CUP FINAL Sky Sports 1 25/02/2007
4.20 2356 24.59FORD SUPER SUNDAY Sky Sports 1 21/01/2007 3.81 2132
18.71UEFA CHAMPIONS LEAGUE LIVE Sky Sports 1 02/05/2007 3.32 1864
13.05INTERNATIONAL FOOTBALL LIVE Sky Sports 1 24/03/2007 3.16 1775
12.99FORD MONDAY NIGHT FOOTBALL Sky Sports 1 01/01/2007 3.09 1733
11.56LIVE FORD FOOTBALL SPECIAL-MATCHSky Sports 1 03/03/2007 2.86
1603 25.43LIVE CARLING CUP FOOTBALL Sky Sports 1 09/01/2007 2.72
1524 9.63LIVE FA CUP FOOTBALL Sky Sports 1 15/04/2007 2.58 1448
18.51LIVE DARTS Sky Sports 1 01/01/2007 1.77 990 5.95LIVE FOOTBALL
LEAGUE Sky Sports 1 28/05/2007 1.65 929 10.59All digital top
programmes: sportSource: BARB/Infosys*Digital commercial channels
only 15. Channel Channel Share (%) Top rated programme (Share
%)Boomerang 1.58 Tom and Jerry (10.68)Cartoon Network 1.58 Film:
Pokemon 9 (8.76)Cartoon Network Too 0.75 Pokemon Battle Frontier
(5.79)CITV 2.03 Bratz (14.89)Disney Channel 3.36 Film: Jump In
(20.14)GMTV2 0.20 Sonic Underground (7.04)Jetix 0.54 Power Rangers
Generations (8.92)Nick Jr 1.76 Dora the Explorer (6.60)Nickelodeon
2.04 Drake and Josh (10.12)Nicktoons 1.77 Spongebob Squarepants
(6.62)Trouble 0.28 My Wife and Kids (8.32)Top commercial kids
channelsSource: BARB/Infosys*Digital commercial channels only 16.
Platform & TechnologySummaryOver 81% of homes now have digital
access12% of UK homes have Sky+ (28% of all Sky homes) and
thiscontinues to increase as subscription charges fallSky HD is now
in 292,000 homes. 17. Source: Ofcom Digital Television Update Q1
2007, main set accessFree Satellite:3.5%Pay Satellite:
31.6%Analogue Terrestrial:18.3%Digital Terrestrial: 33%Cable: 13.4%
ADSL: 0.2%There are 25.4 million TV homes 81% of which are now
digitally enabled.Freeview is now the most popular platformAll
digital platforms see uptake on main setsincrease 18. Free
Satellite:1.5%Pay Satellite:15.5%Analogue Terrestrial:49%Digital
Terrestrial:27.8%Cable: 6.2%Digital is now accessed on over 50% of
all TVsets (including secondary sets) in the UKADSL: 0.1%Source:
Ofcom Digital Television Update Q1 2007, all sets 19. Digital
Cable: 13.4%Free (Analogue,Freeview & Freesat):54.8%Digital
Satellite: 31.6%Over 45% of UK homes now pay to accesstelevision
contentADSL: 0.2%Source: Ofcom Digital Television Update Q1 2007
20. HDTV takes offNow 292,000 Sky HD subscribers (3% of all Sky
subscribers)Around 2.4 million HD enabled sets in UKThere are
currently 13 specialist HDTV channelsAverage size of TV screen
growing 1 inch per year*European sales of HDTVs to soar 158% this
year**Source: *Business Analysis, C4. **Strategy Analytics 21. Most
suppliers now offer TV servicesc. 19 mobile channelsApproximately
1.4 million UK users (3%)Two thirds of users are maleNearly half
are under 25*Sport is the most popular genrec. 8 minutes on each
session (viewing around 4 channels)TV and 3GSource: *Comscore Apr
07 22. IPTV & Broadband TVSource: Ofcom Nov 06, OPera Media
March 2007Tiscali TV = 50,000 subscribers and national rollout due
this yearBT investing 100m in BT Vision in 2007 aims for 200,000
subscribers byend of the year1 million UK IPTV households expected
by 20110.4% of the UK subscribe to IPTV services currently but is
expected to riseto 870,000 by 201038% of the UK population have
watched TV via broadband34% have downloaded TV programmes/clips60%
of 18-24 year olds have downloaded TV programmesIPTV users spend 23
minutes p/w watching TV online 23. IPTV and Broadband TV
services4OD - More than a million people have watched over
20mprogrammes online and via IPTV servicesITV.com - Launched in May
2007 offering a 7 day catch up serviceas well as live streaming
onlinefivedownload- At present exclusively showing CSI and Greys
Anatomyincluding past series and previews of new episodesbefore
being aired on broadcast TVMTV Overdrive- Launched just over a year
ago, it showcases exclusiveclips of programmes such as Punkd 24.
Investment SummaryRetail continues to be the dominant TV
sectorP&G and Unilever are the biggest spenders on TV so farDFS
is yet again the highest spending brand on TV spending twiceas much
as 2ndplace McDonaldsVolkswagen Golf and confused.com increased
their TV expendituresignificantly compared to the same period last
yearTV advertising reaches 1,929,798,009 for 1sthalf 2007 according
toestimated figures by Nielson Media Research 25. Top spending TV
categoriesSource: Nielson Media ResearchPeriod: 01/01/07
30/06/07Rank Sector Expenditure% change compared withsame period
last year1 RETAIL 248,788,306 -0.362 FINANCE 236,905,017 -4.213
FOOD 212,135,190 -4.724 ENTERTAINMENT & THE MEDIA 199,292,247
-8.295 MOTORS 191,345,008 -2.366 COSMETICS & TOILETRIES
158,469,324 +3.817 HOUSEHOLD STORES 104,159,530 +14.108 DRINK
91,230,567 -6.319 PHARMACEUTICAL 91,089,240 +9.8110 TRAVEL &
TRANSPORT 66,000,834 +16.12 26. Top spending TV advertisersRank
Advertisers Spend% change compared withsame period last year1
PROCTER & GAMBLE LTD 61,131,512 -1.82 UNILEVER UK LTD
52,594,141 +4.83 RECKITT BENCKISER (UK) LTD 40,900,766 +4.44 COI
COMMUNICATIONS 35,104,612 +14.45KELLOGG COMPANY OF GBLTD 28,374,049
+6.56 NESTLE 27,404,859 +12.17 LOREAL PARIS 21,879,144 +1.68
MASTERFOODS 19,328,079 -7.39 DFS FURN PLC 19,016,856 +6.910
VAUXHALL MOTORS LTD 17,418,992 -5.2Source: Nielson Media
ResearchPeriod: 01/01/07 30/06/07 27. Top spending TV brandsRank
Brand Spend% change compared withsame period last year1 DFS -
SOFA/SUITE RGE 18,882,896 +6.32 MCDONALDS - RESTR CHAIN 8,438,803
-343 DIRECT LINE - MOTOR INS 7,663,733 +21.24 KIA MOTORS - CEED RGE
6,938,055 N/A5 VOLKSWAGEN - GOLF/GOLF RGE 6,923,024 +589.26CONFUSED
COM - MOTOR INSCOMPARISON 6,784,284 +151.17 PC WORLD - PROD RGE
6,756,357 +63.78KFC KENTUCKY FRIED CHICKEN -RESTR 6,675,695 +19.29
M&S - FOOD RGE 6,556,477 -24.910 AA - MOTOR INS 5,953,663
+11.3Source: Nielson Media ResearchPeriod: 01/01/07 30/06/07
