Tie Your Advocacy Program to Retention RatesDanielle CamaraSr. Manager, Customer Marketing

Katie PopeCustomer Marketing Specialist

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Marketing First™

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The Dream Team

Customer Community50,000+

Purple Select1,000+

Advocates250+

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• Offline Experience• Online Experience• Internal Promotion of Purple Select• Metrics to Track

‘We have 10ish minutes left,’ are you ready?

Agenda

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Offline Experience

• 201 New Advocates, 3 days• 53 Online Reviews• 10 Referrals

• 97 New Advocates• 63 One-Click Review Ratings• 14 Reviews

Annual Customer Summit Global Roadshows

• 64 Online Reviews • 38% Engagement - 369• 18 Referral Names

• 6 Online Reviews• 23% Engagement• 20 Referral Names

Online Experience

Experiences• Limited Time

Experience (5 Days)• Don’t Forget

Education, Ask, Fun• Daily Incentive

Personal Relationships

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• Online Reviews• Referrals• Advocate

Engagement/Growth• Voice of our Customers

The Original Internal Sale

• Retention Rate• Customer Engagement

by Vertical/Segment• Referral Engine• Advocat-ING your

Advocates!• Venngage - Infographic

The Internal Sale- Today!

Metrics to track

RetentionAccounts Up for Renewal in 2015

Accounts Renewed(Accounts Renewed + Accounts

Churned)

Penetration of Customer Base

# Advocates/All Customers

# Advocates/Segmented Customers

Engagement by role i.e. Executive

• More targeted Experiences- Prospects & Partner experiences• Drive Cross-Sell Opportunities from our members• Every Marketo Employee Pitching Purple Select• Launch Nurture Program to scale and re-engage

advocates

What’s Next?

QUESTIONS?

Danielle CamaraSr. Manager, Customer MarketingKatie PopeCustomer Marketing Specialist

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