Myths

@vhirsch

Volker HirschGlobal Head of Business Development -

Games

TIGA GameDev NightLeeds, 6 Sept 2012

& Reality

http://speakingofresearch.files.wordpress.com/2010/05/myths.jpg

Myth

What you getReality

Myth

Reality

Dual-core 1 GHz Cortex A-9, symmetrical multi-processing

1 GHz RAM

1080p HD

HDMI out

HTML5

Flash

Multi-tasking

Scoreloop Social Gaming

Tons of Engines and Libraries

Premium Stereo Sound

...

(Soon to be) Reality

Myth

Reality

Myth

Reality

Myth

Reality

One f***ing day!Michael Schade, CEO

Myth

http://upload.wikimedia.org/wikipedia/commons/f/fa/Tumbleweed_rolling.jpg

More paid downloads than Android Market.

43% more average daily downloads per app than the [Apple] App Store.

40% more revenue than Android apps.

13% of BlackBerry developers make more than $100,000, considerably more than on iOS and Android.

http://www.andreandpenny.com/wp-content/uploads/2011/12/100-Dollar-Bills-HD-Wallpaper.jpg

research2guidance

Vision Mobile

Evans Data Corp

Yankee Research Group

Reality

Average spend on paid for app

!3.8

!2.8

!2.8

% have ever made in-app purchase

42%

35%

36%

Average spend on each in-app

purchase

!4.5

!3.9

!3.2

Big spenders...

Over 6 million downloads daily.

Nearly 30 apps per user.

Over 3 billion downloads

2nd most profitable app store

Industry-leading reach: App World available in 177 countries and growing!

Carrier Billing with over 40 major carriers such as AT&T, Vodafone, Rogers etc and expanding rapidly!

Games are driving app sales on PlayBook

http://gapingvoid.com

Social ≠ Social Media...

55m+ active users

Powerful social graph

Drives usage and uptake by 15x on average

Social discovery, gifting, etc.

Asynchronous multi-player

In-game chat with your (real) friends

API to integrate into games

190m+ users

Cross-platform (BB10, iOS, Android, Marmalade)

Profile, leader boards, achievements, challenges

Cloud storage: save-state

Virtual currencies & goods

Modular architecture

BlackBerry Game App

http://3.bp.blogspot.com/_XdP6Lp2ceqY/S9w-2B5I0PI/AAAAAAAAPwk/g5di2eFrGy0/s1600/HD-1900x1200.jpg

Come on board!

@vhirsch

vhirsch@rim.com

+44 7795 970 191

http://vhirsch.com