Tech Changes Impacting Traditional Models

Joe Murphy

The first thing I do when I move to a new city

is get a library card

www.isuppli.com/Memory-and-Storage/News/Pages/Sign-of-the-Times-PC-Share-of-DRAM-Market-Dips-Below-50-Percent-for-First-Time.aspx

Post PC Era Tipping Point

For the first time, PCs do not consume the majority of memory chips.

PC’s market share of DRAM drops below 50% for the first time.Up until now, PCs have “defined and dominated” the DRAM chip market.Chip suppliers de-prioritizing PCs in favor of the now faster growing markets of smartphones and tablets.

“Personal computers are not at the center of the technology universe anymore.”

At first, I thought this was an art display

1/2 Billion Subscriptions to cloud Storage Services

• Up 200 million from last year• Will jump another 125 million by next year

• Likely to hit 1.3 billion in 2017 http://www.isuppli.com/Mobile-and-Wireless-Communications/News/Pages/Subscriptions-to-Cloud-Storage-Services-to-Reach-Half-Billion-Level-This-Year.aspx

A trend shift from the consumer side

News depends on attitude

When people think of a time before Google, they think of libraries

“there were things called libraries”

“in the old days you’d go to the reference library”

http://stitcher.com/s?AABAACQBp

iPhone 5• iPhone 5 has a bigger

and improved screen, comes with faster 4G LTE, is thinner and lighter, has a faster chip, and a new dock connector.

• iTunes searching updates

More details at http://joemurphylibraryfuture.com/iphone-5-ios6-software-upgrade-the-details-and-what-they-mean/

Apple as the World’s Most Valuable CompanyApple recently became the most valuable company of all time,

giving us further reason to closely watch this giant’s impacts in technology and content.Why it Matters to Libraries:• The biggest company is now a tech company• guides opportunities and changes in interaction (service) and access (content). • Apple sets the direction of consumer technology for all players and guides

consumer behavior and expectations.• Apple dominates the major arenas of smartphones and tablets, providing

opportunities as well as pressures for libraries. • Apple is a major digital media provider, making impactful waves in several

content industry segments, including eBooks.• Be aware of trends as we adapt to the changing world. • Knowing the data works alongside being familiar with the tools and behaviors of

our users for refining current service and planning for future pivots.

NFC + Business Cards

• Focus: print experience w/ mobile/digital

• Arena: how we exchange information

• 1 NFC enabled card in each pack (eliminates having to exchange objects)

• NFC Code can be updated

http://www.moo.com/blog/2012/09/27/the-business-cards-of-the-future-nfc/?utm_source=Customers%20US&utm_medium=email&utm_campaign=27092012406620340&EDID=DKSX7Y7-KFRO-KXHC1-AQ2B-54E2-v1

Adding a 3rd side to business cards

http://us.moo.com/nfc

Or do “Moo’s NFC business cards combine an aging format with an unpopular technology?” http://venturebeat.com/2012/09/28/moo-nfc-business-cards/#jbfZAt4Are1etGk0.99

Same story as their QR Codes products

Moo, like libraries, struggles with its print tradition

Google Wallet and NFC

iOS6 and Libraries

More details http://bit.ly/iOS6andlibs

Apple’s mobile operating system gets a big update today with iOS6. •FaceTime via cell connections•Photo streams•Maps•Passbook•Facebook integration•iCloud browser tabs•Siri•Unification of the phone number and Apple ID – answer FaceTime across devices•YouTube app•New App ranking algorithm

Passbook

Maps• Yelp integration• Problems • Changes • 3 D

understand discovery, engage the trend, consider the actualization, and prioritize

customer experience

We are not in Kansas anymore

But … We do now have ruby (gps) slippers!

The death of QR Codes is greatly … … discussed

• Proximity as access • Why QR Codes will

remain• As long as the

camera is universal • Why they will wither• Why libraries should

continue to invest

Are QR Codes (Still) Dying?http://www.readwriteweb.com/enterprise/2012/09/readwriteweb-technology-deathwatch-qr-codes.php

The writing may be on the wall,

but we may have to be willing to interpret it

Calling a Truce with Paper

Helps Evernote free itself from the limits of digital and helps free the beloved physical Moleskine notebooks from the limits of print.

Combines Moleskine’s valued aesthetic with digital functionality.http://evernote.com/getting_started/moleskine/

Add Smart Stickers for Digital Tagging

http://blog.evernote.com/2012/08/24/the-new-evernote-smart-notebook-by-moleskine/

Evernote Business Brings Evernote to Libraries on an Enterprise Level

http://blog.evernote.com/2012/08/24/evernote-business-coming-to-your-office-this-december/

Importance: Marks a shift beyond the common organic manipulations of this productivity service that some librarians implement by adding software for businesses.

•administrative console to manage account data and users’ access•Notebook directory for sharing content with employees•ability of individual employees to publish collaborative notebooks to the directory•dedicated customer support

Import Scanned Books to Evernote 1DollarScan, a digitization company, uses Evernote’s API to import scanned books and documents into Evernote for cloud access to content.

Helping to shift our print books from becoming “like furniture” back into “active objects.”

To capture the memories formed while reading.

http://www.1dollarscan.com/

Let Those Tech Changes Steep a Little

But not for too long

Instagram has more daily active users than Twitter

http://stitcher.com/s?AABAACQBp

Instagram had 7.3 million active daily users in August, Twitter had 6.9 million

The avg Instagram user spent 4.3 hours on the app during August

http://venturebeat.com/2012/09/27/instagram-v-twitter-mobile/

• New and very improved 5th generation Kindle ereader device

• Amazon CEO Jeff Bezos said at the product release, “Paperwhite is the Kindle we’ve always wanted to build—the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it.”

Kindle Paperwhite

Paperwhite Special Features:“Time to Read” feature uses your measured reading speed metrics to predict know when you’ll finish a chapter.Miss those author biographies from the backs of paper books? The new Kindle Paperwhite has those now too. Bios are hyperlinked to more by that author with direct purchasing from within the Paperwhite.

Kindle Fire HD

• Smaller than iPad• Rivals Google Nexus 7 • Feature, Kindle Free Time allows parents to set

time limits for types of content; games, movies, reading (unlimited perhaps?) etc. Supports multiple profiles on the device.

Kindle Serials:Like Dickens of old, subscribe to an ebook once for $1.99 and automatically receive the complete piece in serialized segments as they are released. It is hoped that this will provide opportunities for the authors to react fluidly to reader opinion.

Top Tablet MakersThe most successful Tablets in 2012 Q2:

• Apple Inc, iPad, 17 million worldwide, 69.6% share

• Samsung, Galaxy line, 2.3 million, 9.2%• Amazon, Kindle Fire, 1 million, 4.2%• AsusTek, Transformer line, 688,000, 2.8%• Barnes & Noble, Nook Tablet, 459,000, 1.9%• Other, ~3 million, 12.3%

Source: IHS iSuppli via http://www.cbsnews.com/8301-505250_162-57507761/top-5-makers-of-tablets-led-by-apple-amazon-3rd/

Choices

Impact and reflect experience

we focus on chasing the notion

until the pursuit itself devours us

A balanced focus on our traditions

& priorities balanced with future directions

@spring_creativeRetweeted by @acdelion

We prefer a choice in format. Often inspired by context.

Social reading Ulysses

eBook issues

Pinterest and Libraries

Comes down to: Curation

&Visual Discovery

Who curates images online?

Pew Report:• 41% curate photos and videos that they find online• 2/3 of 18-29 year olds curate and share images or videos online.• More than a third of 30-49 year olds

Who uses Pinterest• 12% of all US internet

users• 20% of women and 5%

of men• 16% 18-29 of year olds• 12% 30-49 of year olds• 13% 50-64 of year olds• 4% of 65+• Well spread out over

income demographics

http://pewinternet.org/Reports/2012/Online-Pictures.aspx

Pinterest

• Has ~20+ million unique visitors per month

• Is the third most visited social media site

• Across most age groups• Has the highest percentage of women

users social networks• Drives high levels of referral traffic:

more than YouTube, Google+, and LinkedIn combined.

• Is spawning look a likes, copycats, and is even influencing layout designs.

Areas of use in academic libraries include:

• Facilitating/assisting collaboration and curation• Curation of resources through visual subject guides• Targeted resources for specific groups• Featuring electronic and print collections• Connecting with researchers and groups• As a teaching tool.• Highlighting the human element of your library with staff pins.• Pin diagrams to FAQs.• Curate instructional resources with teaching pin boards.• Teach proper citation and attribution.

New Apps

Changes in Discovery at Twitter

http://blog.twitter.com/2012/09/more-tweets-to-discover.html

Know the impact, watch the big players

Foursquare still a force

SMS is still useful

Uber - ___

Look to entertainment brands for next trends with expected ROI

Perpetual Acceleration

Constant changes of pace. It takes more work to speed up or turn that to keep going.

The only failure is not trying

I Love Libraries

I Hate the Library

What’s most important

Is that we go for it together

Stay Curious

Joe MurphyTechnology Trend Spotter

for Libraries Twitter: @libraryfuture

libraryfuture@gmail.com www.linkedin.com/in/libraryfuture http://joemurphylibraryfuture.com