Top 10 Web Development Tips

to increase the online visibility

Increasing the online visibility is one of the

primary goals when you consider having a

website development company for your in

Coventry business. To increase the visibility of

your website, you will have to start making

efforts even when you plan your website. Each

and every element of your website contributes

to the overall value of your website and every

strategy you make directly or indirectly impacts

your PR. Therefore, it’s time to think of a design

that is both search engine friendly and user

friendly. It all really looks like walking on thin

ice. However, you can follow the strategies

below and make your way through the crowd

and get a place in the first few pages of search

results.

1. Use Apt Page Titles: It is essential to use

unique page titles for each page. Even

though the pages might deliver similar

content, it is important to find a unique title

for each page and use it in order to tell the

search engine spiders that you have unique

content on every page of your website.

2. Syntax Titles: While it is crucial to

choose unique titles for each page, it is

equally important to syntax your titles in

such a way that the important keywords are

in the front. This will make the titles have

better effect on the SEO value of your

website.

3. Think Like Your Prospects: Another way

to gain online visibility is to include

keywords that your prospects would use.

There are various tools that help you mine

the right keywords for your content.

However, the real payoff comes when you

think like your prospects and use those

keywords they use as search terms.

4. Say Goodbye to Flash: Flash looks

attractive on any website. It could even

make people stay longer on your website.

However, it does not really add value to

your site in terms of SEO. Therefore, get rid

of flash and keep away from it as far as

possible.

5. Make it Easily Navigable: Your website

gets more points as it climbs up the scale

the search engine spiders use to measure

the navigability. Provide an additional

navigation bar on the bottom or the left

side of each page for better navigability.

6. Embed Videos: You can embed

interesting videos to increase the visibility

of your website. This will make your

website visible even when people search for

videos. Plus, an intelligently shot video will

be able to convince a visitor to buy your

product quicker than words or direct

marketing.

7. Have a Catchy Logo: Design a catchy

logo that best represents your business and

have it on all pages. The best place to have

your logo is the standard top left corner.

This increases the logo’s visibility and also

stays in the minds of the visitors. Plus, if you

link it to the home page, you can give them

better navigability.

8. Make it Clutter-free: Your website must

always be a clutter-free zone. If there are

too many pictures or information on a page,

move some of it to a new page so that the

readers are able to focus on what’s

important. This greatly helps improve your

website’s visibility.

9. Encourage Conversations: Encourage

your visitors to interact with you by letting

them comment. This is the common way

used by most businesses. However, you can

be a bit creative by using polls or surveys to

get them more interested and interactive.

10. Minimize JavaScript Navigation:

JavaScript is sometimes good for your

website. However, when you use it for your

navigation menu, it doesn’t let the spiders

read your page properly, which would

result in poor SEO.

These are just a few tips by which you can

improve the visibility of your website right

from the stage of developing your website.

With this, your business website can get the

attention of a large audience.