Upload
sudhanshu-kumar
View
1.242
Download
5
Embed Size (px)
DESCRIPTION
motorola
Citation preview
QUEST FOR QUALITY AT
MOTOROLA
BY : ABHIMANYU , DEEPTODIP , SUDHANSHU
Case brief Problem statement Approach to the problem- company perspective Possible TQM tools used Examples of TQM practices implemented in the case Indian Scenario Questions from the case Milestones in the history of Motorola Key Learnings
Contents
Rajiv Gandhi Institute Of Petroleum Technology
Total Customer Satisfaction (TCS) competition and Motorola
Need for TCS Competition
Objectives of the TCS competition1. Renew emphasis on the participative process at
all levels of the organization2. Recoznising and reward3. Continuous improvement4. Demonstrate the power of focused team effort5. Communicate the efforts to others
How it works
Case brief
Rajiv Gandhi Institute Of Petroleum Technology
Scoring criterion1. Project selection2. Team work3. Analysis4. Remedies5. Results6. Institutionalization7. Presentation
The real reward is actually high consist of sharing stage with some of the big guns of the company and the life time opportunity of meeting with the higher management levels
Sharing the knowledge of TQM
Cont…..
Rajiv Gandhi Institute Of Petroleum Technology
After winning the “Malcome Baldridge National Quality Award” they want to carry on the
momentum of continuous quality improvement
Problem statement
Rajiv Gandhi Institute Of Petroleum Technology
• TCS competition across the country• Supporting the cross functional practices• Rewarding the work forces• Building a trust across the organization• Motivating the suppliers to perform quality task• Employee empowerment• Communicating the experiences with their
competitors
Approach to the problem- company’s perspective
Rajiv Gandhi Institute Of Petroleum Technology
Problem solving tools• PDCA• 7QC tools
Possible TQM tools used
Rajiv Gandhi Institute Of Petroleum Technology
• A team from automotive energy group from Texas saves $1.8millions by reducing polyamide delimitation for electronic circuits in six months
• Another cross functional team from Hong Kong increases production capacity by 50 % in eight months and also solved a design problem
• Land mobile product sector in Schaumberg created a cartoon character to increases every aspect of customer satisfaction
• A team from manufacturing plant saves $6.1 million by developing new packaging standards and eliminating a hidden cost of $1.2 million
Examples of TQM practices implemented in the case
Rajiv Gandhi Institute Of Petroleum Technology
QC Story • How it is prepared?• Example from WABCO TVS ( Sundaram
Clayton Limited)
Indian Scenario
Rajiv Gandhi Institute Of Petroleum Technology
• Question no. 1 People are the most important assets
Steps for maintaining the asset Employ empowerment Reorganization of efforts Rewarding the efforts Making others aware of the good
practices across the company To make them feel more valued and
attached to the company
Questions from the case
Rajiv Gandhi Institute Of Petroleum Technology
• Question no. 2 Members of cross functional team are experts of their own
fields Combination of different skill sets Way of working is different then the traditional style and
can be done in a project form TCS competition is one of the way Motorola used to
promote the cross functional team They also encourage the people to work in team by many
training programs Motorola University also contributes to encourage the
same
Rajiv Gandhi Institute Of Petroleum Technology
• Question no. 3TCS type competition encourages
the team workRewarding people always
motivate them to work hardEducating and Valuing the lower
level work force spreads quality from root level
Rajiv Gandhi Institute Of Petroleum Technology
• Question no. 4
Definition of culture: Culture refers to a system of shared norms, beliefs , values and assumptions which binds people together thereby creating shared meaning
Quality assurance always requires discipline and trust in the organization
Every single small level should be valued equally in the Quality Assurance process
Every single employee should think about a single goal of quality improvement
Formation of CFT and the intensity of participation in TCS shows the adoption at levels
Rajiv Gandhi Institute Of Petroleum Technology
• Question 5Motorola’ s TCS competition is one of the
initiative for continuous improvement-Never Good Enough
Company has a history of sharing the best quality practices with all of its employees across the world
All participants in the finals were awarded
Rajiv Gandhi Institute Of Petroleum Technology
• Question no. 6Freedom to take independent decisionsOwnership of the product and the processRecognition for improvement and innovationCompetition among teamsEqual treatment
Rajiv Gandhi Institute Of Petroleum Technology
• Question no. 7Matrix structure is suitable for MotorolaMatrix structure groups employees by both
function and product. This structure can combine the best of both separate structures. A matrix organization frequently uses teams of employees to accomplish work, in order to take advantage of the strengths, as well as make up for the weaknesses, of functional and decentralized forms
Rajiv Gandhi Institute Of Petroleum Technology
Rajiv Gandhi Institute Of Petroleum Technology
Milestones in the history of Motorola
• 1986 Motorola invents Six Sigma• 1987 Motorola sets first ambitious Six Sigma
goals• 1988 Motorola receives the Malcolm Baldrige
National Quality Award• 1991 Motorola certifies first Six Sigma black
belts• 1992 other leading organizations begin to
adopt Six SigmaRajiv Gandhi Institute Of Petroleum Technology
• 1999 Motorola university offers Six Sigma consulting & training services
• 2002 Motorola university offers green & black belt certification
• 2002 the new Six Sigma• 2003 Motorola continues to innovate using six
sigma• 2004 Motorola’s Six Sigma efforts are rewarded
again
Rajiv Gandhi Institute Of Petroleum Technology
Doc.
Key Learnings
• Quality pays• Company’s culture supports
quality• Employee empowerment is a key
to quality assurance• Quality at every level ---
suppliers, dealers• Knowledge sharing promotes
qualityRajiv Gandhi Institute Of Petroleum Technology
Rajiv Gandhi Institute Of Petroleum Technology