TRADE BOOK REVIEW

NAKED CONVERSATIONS: How Blogs are Changing the Way Businesses Talk With Customers

Robert Scoble/Shel Israel

Ashley Renfroe

AUTHOR BIO’S

ROBERT SCOBLE

• Blogger one of the most famous egobloggers

• Author of Naked Conversations• Scoble’s blog came to prominence

during his tenure at Microsoft• Scoble never attained a college

degree• Currently employed at Rackspace

SHEL ISRAEL

• Author • Co-author• Speaker • Senior fellow to the Society for

New Media Research (SNCR) • Serves on the advisory boards

to the Social Media Club and SmartBrief on Social Media

WHAT DID I LEARN?

HOW TO DO IT RIGHT

• Chapter 11• 11 tips on how to blog the “right way”• “The trouble with doing something right the first time is

that nobody appreciates how difficult it was.” – Walt West

Tip # 1: What’s in a name?

• Why would someone want to read this?• How would anyone know what the blog is about?• What would someone type in the search bar to find your blog?

Tip # 2: Read a bunch of blogs

• Blogline Citations• Feedster• IceRocket• PubSub• Technorati

Tip # 3: Keep it simple

• Keep

• It•Simple

•Stupid

Tip # 4: Demonstrate Passion

Tip # 5: Show your authority

• Blog about what you know• A cat lover wouldn’t blog about dogs….

Tip # 6: Add comments

• A good blog allows conversation• provide an area for feedback or comments• “Living Room Rule”

Tip # 7: Be accessible

• Provide other means of contact

Tip # 8: Tell a story

• Tell your story• Elements of good stories:

• Conflict• “Teases”• Name Dropping• Case Studies

Tip # 9: Be linky

• Don’t be afraid to link your blog to other sites• A good blog will link to everyone

• Friends• Enimies• Competitors

Tip # 10: Get out into the real world

• Don’t be one-dimensional• Humanize yourself

Tip # 11: Use your referrer log

• Listen to what people say about you

SURPRISING INFORMATION

NEGATIVES OF BLOGGING

Wherever there are

roses there are thorns

I WANT TO LEARN MORE ABOUT…

REFERRER LOGS

YES

Should this book be recommended to others?

Blogging has really started to take over social media, especially for businesses. This book would offer some great information to people that are wanting to get into the blogging world.

ASHLEY RENFROEPracticum 3711 Spring 2010

• Public Relations Major, Marketing Minor• Current status: junior

•Website: http://ashleyprisfunrenfroe.wordpress.com/

• Email: ar00204@georgiasouthern.edu