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The connected destination Travel Tech Con 2016
GEIOSCONNECT GEIOSMOBILE GEIOS IDENTITY GEIOSPULSE
Michael Frischkorn
1973 2001 2009
Born
20151994
Freelance EngineerCo-Founder & CTO
eFonds GroupCo-Founder & CTO
HolidayInsiderFounder & CTO
GEIOS
Product & Technology
Made with in BavariaAP Photo/Matthias Schrader
Technology connecting travelers.
GEIOSCONNECT GEIOSMOBILE GEIOS IDENTITY GEIOSPULSE
White label web platform for travelers
White label native app for travelers
IoT based platform for destination services
Dashboards and analytics on travelers
Liquid lifestyle
Access
Liquid experiences
Create more memories
The connected destination
What things?
Alibaba
Hoeft & Wessel Group
Hochschwarzwald Tourismus GmbH
http://www.emotion-technologies.de/
San Francisco
Skidata / Oberstaufen Tourismus
Table Talk Technologies
http://www.cletech.eu/
ISO/IEC 14443 NFC is a standard
Physics, frequency, initialization, Collision & Transmission
Protocol
Waiting crowds
http://www.mikelrodriguez.com/crowd-analysis/
Parking space
Univ. Prof. Dr. Roth - SIS/DSHS
Public WIFI
Loop21
Lightning sensor
Nowcast / University of Malta
Interfaces are not standardized
APIHELL
RESTful, SOAP, XML RPC, Flatfile, CSV,
legacy stuff
There will be no standards.
Legacy systems
GEIOS
Systemtechnik GmbH
Politics
NIHS
Build an architecture that can handle many APIs and prevents you
from regression hell
Obstacles
Flow frequency
Network coverage
Sparrow
Power supply
Passive card vs. smartphone
Smartphone/wearable
Expensive - only part of travelers own devices
No real branding Energy - empty battery
Slow flow App install needed
Only NFC - not for Apple right now
2
Passive card
Cheap - 100% of travelers get one
Branding/souvenirPassive / no energy problems
Fast guest flow possible No install
Magnetic strips for legacy could be combined
1
PLEEEEAAAAASE!
WHY?
1. Coming home
TV, Netflix, alarm, light color and dim, minibar, snacks,
temperature air and water, access
2. Traveler flow
http://www.businessinsider.com/this-heat-map-reveals-the-secret-to-ikeas-store-design-2014-1
www.swisscom.ch
Google maps
Google maps
GEIOS / Mapbox
GEIOS / Google maps / Mapbox
3. Traveler flow management
Traveler data
High frequency traveler data
Markus Schmittmale, age 46
dob: 04/11/1969
Sandra Schmittfemale, age 41
dob 02/01/1974
Julia Schmittfemale, age 8
dob 12/08/2007
Johanna Schmittfemale, age 6
dob 03/07/2009
GEIOS session POI checkin WIFI login Hotel Checkin / Checkout
07/05/2015 07/20/2015
Tripprints
Demographic data
Accommodation data
Season &weather
In destination data
Social signals
Personal recommendations
tripbudget
Insights growing over time
July 2016Germany
March 2017Italy
June 2017Norway
December 2016USA
November 2016Switzerland
Network effects
Match travelers
Personalize tips
Online Offline
1 2
4. Service design
In the wild
Disney Corporation
Disney MagicBand
Disney Corporation
Disney MagicBand
Disney Corporation
https://learn.adafruit.com/magic-band-teardown/inside-magic-band
Three concurrent systems
13.56 MHz passive near field
RFID
Access, Payment
Works for all guests
915 MHz passive UHF RFID
Short range
positioning, e.g. waiting lines
MagicBand users only
2.4 GHz active radio
Every minute a ping,
100ft+ location tracking
MagicBand users only
1 2 3
Lower frustration
People spend more, if you abstract them from
money
+8% per capita guest spending
Physical device at the host
WIFIBluetooth
SAM Modules
Relayswitch
Ethernet
USB
MCU
FlashRAM
RGBLED BUZR
NFCCPU
Antenna - 13,56MHz RFID
ISO/IEC 14443 A/B (proximity < 10cm) ISO/IEC 15693 (proximity < 50cm)
Virtual reader
Har
dwar
e ve
ndor
firm
war
eEmbedded GEIOS application
Datastore
Business logic
Data processing
Session Management
Updates
Transactional
GEIOS Identity Protocol
MQTT
NFC protocoll
Traveler card or app
GEIOS Cloud
SSL/TLS TCP
connection
We built a transactional layer on top of MQTT
GEIOS Identity Protocol (GIP)
Physical card
EM4233SmartMXwith DESFire
emulation
Antenna Antenna
ISO/IEC 14443 A/Bproximity < 4 inches
ISO/IEC 15693proximity < 20 inches
1 2
Physical card
Card file system
Skidata
reserved
AXESS
reserved
Flexspace
shared
GEIOS
shared
GEIOS
reserved
Shared
Public
transport
reserved
SmartMXDESFire EM4233
600,000 NFC cards
2
8,500 terminals
1
Up to 500,000 concurrent travelers
Next year
From prototype to reality
Don’t do hardware!
Reliability + Certifications
+ Mass production + Verification
Partner
Housing
Additional revenue for the destination
management company
Growth of utilization for service providers
15% growth in overnights
What is next?
Smombies
Robotics
https://dangerousthings.com/shop/xnt-ntag216-2x12mm-glass-tag/
Bio hacking
Internet of things
Internet of humans
