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Per Bly, Technical manager – eCommerce, from TUI NordicAnders Lundin, APM Solution Specialist - RedOcean Software / Dynatrace

TUI Nordic: Ensuring great user experience for 80 million site visitors

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Successful digital businesses master 3 disciplines

Understand and optimize the experience they deliver, anywhere, anytime

Complete visibility across the delivery chain

Continuously deliver new digital capabilities

Increases sales & engagement

SimplifiesOperations

Speeds-up Innovation

Continuous Delivery

Application Performance

Customer Experience

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Wikipedias definition on APM

“application performance management (APM), is the monitoring and managing of performance and availability of software applications. ”

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• It starts and ends with the customer experience - Not the app

• It’s about preventing problems, not just reacting• Gap-free data is essential• The goal is Dev/Ops not Just/Ops

What we believe

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Development Test/QA Production

Integrate to Automate and Collaborate

Lifecycle enabled APM

• Enough details to solve the problem without enabling more logging

• No need to reproduce

• Architectural verification

• Spend more time inventing!

• Pinpoint rootcause directly, no guesswork!

• Automatic analysis of performance between releases

• Analyse responsetime bottlenecks

• Less issues going into production

• Proactive and reactive problem detection and root cause for all transactions end to end

• UEM shows all actions per visit for all visits, all the way from the users interface

• Transactions are monitored in full context of application, processes and server metrics

• Data for transactions down to method level detailed enough to feed back to dev

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• Agent based application monitoring tool

• Allows end-to-end visibility on all 100% transactions• From user click to line of code

Web Server / PHPNode.jsBrowser or Rich-Client Java .NET

Mainframe, C/C++ Database

Dynatrace Application Monitoring

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Per BlyTUI Nordic Operations (Datacenter | E-commerce)

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About TUI Nordic• Member of TUI Group. The world’s leading integrated

leisure tourism business.• Several source markets (finnmatkat.fi, startour.no,

startour.dk, fritidsresor.se, tema, wondercruises.com, nazar)

• 80 million web visits• Online is the biggest sales channel

About TUI Nordic IT• No silos, no walls

• Automate everything• Continuous delivery strategy

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Challenges• Complex platform• Mixture of code base and development culture• Few people are doing everything• Tracking end user experience (multiple devices)• Web is a moving target for monitoring

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Were do we use Dynatrace

Opsreactive | proactive

Dev code | testing

Marketingcrm | user analytics

MaDOps

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Operation(Reactive)

Scenario:Synthetic monitoring fails for searching trips

Numbers of exceptions increased for application A

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Operation(Reactive)

Scenario:Slow response time

Slow stored procedures

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Operations(Proactive) Alarms

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Operations(Proactive) Monitoring

What is important?

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Development(code) Memory analysis

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Development(Testing)

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Business(Performance analytics)

Hypothesis: Filtering of results is slower on mobile devices

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Business(CRM)

Business case: Find non converted visits that have accepted newsletter and offers

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Summary• Reduced time for troubleshooting• Dynatrace as an analytics engine improves the

DevOps collaboration• Collaboration with marketing/business improved

 (MaDOps)• End2end monitoring gives us insight into how

users are experiencing the site

Next steps• Test / Deployment integration• Monitoring mobile app• Chatops integration with

Dynatrace