Twitter and Search Engine Optimization (SEO)

Twitter Tips for PR Students Follow top PR pros and agencies

Ask questions. Tip: PR pros tend to like to offer advice to PR students.

Get involved in hashtag conversations like #blogchat & #prstudchat (Please Read)

Twitter Tips “Interested in getting more followers? Take a look at your last page of

tweets on Twitter.com. Read them carefully. If you didn’t know you, would you want to follow you?”

Keep it positive and professional!

Mashable: “How to Win Friends and Twinfluence People.”

Organizational Use of Twitter Composing a Twitter Pitch (Please Read)

Tell stories– don’t just shill releases or products

Involve others by replying to tweets and engaging with others

Authenticity, Transparency First person, conversational, humanize

Tweet and Re-Tweet To encourage re-tweeting (the

viral spread of your message), you should:

Compose message in as few characters as possible, to allow room for re-tweeting

Ensure message is simple, include link (use bit.ly URL shortener to track clicks) for additional information

Tweet and Re-Tweet Ask people to RT (re-tweet) the message

Say please when asking to re-tweet

Thank people (either publically or privately through DM) when they RT your message

There’s an App for That When you become familiar with

Twitter, you might want to use an application (e.g. Tweetdeck) to manage multiple accounts or searches, and to schedule tweets for later.

Search Engine Optimization PR Practitioners are increasingly

becoming responsible for SEO.

Four Types of SEO: Paid Optimized Reputational Social

Edelman Position Paper (Please Read)