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How Understanding Local Challenges and Opportunities Influenced the Design of Post-Harvesting Technology in Haiti Camille George, UST Dave Elton, CTI Hank Garwick, CTI George Ewing, CTI NCIIA Washington, DC March 25, 2011

U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

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Page 1: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

How Understanding Local Challenges and Opportunities

Influenced the Design of Post-Harvesting Technology in Haiti

Camille George, USTDave Elton, CTI

Hank Garwick, CTIGeorge Ewing, CTI

NCIIA Washington, DC March 25, 2011

Page 2: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Outline

• Increase food security in Haiti• Opportunity to develop new post-harvest

technology for plentiful natural resource• Collaboration partners• Theory of Diffusion of Innovation• Evolution of technology, recipes and target

market• Insights and next steps

Page 3: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

200 fruitsper tree

Breadfruit

Nutritious

Page 4: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Plentiful Grows uncultivated

Page 5: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Very small commercial market

Page 6: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Breadfruit has no shelf life

Most breadfruit rots

Over 120 species of breadfruit worldwide

Republic of the Marshall Islands 2007

Page 7: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Opportunity

Proactively seek the appropriate technology to increase the

AvailabilityAccessUse

of this underutilized natural resource

(World Food Summit 1996; three pillars of food security)

Page 8: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Challenge

CTI : NGO founded in 1981 by a group of missionaries, research engineers, and food scientists

Mission: create post harvest technologies that are safe, affordable, respect the environment, require little or no fuel and electricity, and are compatible with the culture of the users

Responded to Haitian request

Page 9: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Collaboration

UST: committed to educational experiences that develop both cognitive and affective domains

Mission: Educate students to advance the common good; Secure a sustainable & just world

Value: Transformative Experiences

(Service learning, Study Abroad, Multi-disciplinary projects)

Page 10: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011
Page 11: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Discontinuous Innovation: A new product

Page 12: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Breadfruit flour increases shelf lifeCan it be realistically processed?

Post-harvest processingRecipes

Adoption

Page 13: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Transdisciplinary Lens

Theory of diffusion of innovationA framework to help understand

1. The innovation2. Its communication3. In a social system

4. Over a period of time

Page 14: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Diffusion theory

• Definable characteristics of innovation which affect adoption

• Communication processes in a social system affect adoption

• Stages of adoption• Categories of human personalities

Page 15: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

TechnologyFlour & food science

Next Steps

Page 16: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Systems Approach

• Making the flour requires: harvesting, washing, cutting, peeling, coring, shredding, drying, grinding

• The technology has to work in the environment of the user at an economic profit

Page 17: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Processing

Page 18: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Breadfruit needs to be shredded and dried, and then ground into a flour

Page 19: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

19

Vertical Shredder

St. Vincent 2004

Page 20: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Small business ownersFarmer coops

Page 21: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Shredding

• Most likely user small business owner

• Versatile shredder to use with other produce

• St. Vincent: food safe surfaces

• Noted technical issues• What would I do with

the flour?

Page 22: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Tommie Shredder

Page 23: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011
Page 24: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

DFMA

Design for Manufacture and Assembly

Page 25: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Results:

Page 26: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Haiti

• Awkward mounting• Hard to shred• Didn’t like the

weight• Want one person

operation• Make it stronger

Page 27: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Shredder Saga

Page 28: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Marshall Islands

• Want one person operation

• Food safe • Looks shabby• More robust • Can I make pancakes?• Skeptical that it will dry• Will the flour rehydrate?

Page 29: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Horizontal Shredder

Page 30: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Elton Shredder

Page 31: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Haiti

Page 32: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

3rd Party Testing

Vertical• Awkward mounting• Batch process• Two person operation• Tiresome• Shreds fall downward

Horizontal• Good mounting• Continuous operation• Two person operation• Wheel well received• Counter-intuitive

direction• Shreds fly sideways• Too many parts

Page 33: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Tool & Die to make the Blade

Page 34: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Flywheel

Page 35: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

ONE TON SHREDDED IN LES CAYES AREA - 2009

Page 36: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Group of 10 farmer-enterprises that have registered with the

Ministry of Commerce

Societe Antillaise de Transformation Agroalimentaire in Haiti (SATAG)

Page 37: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Flour

Household or Commercial Use?

Page 38: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Flour

Household Product• Samosas (Hush Puppies)• Pasta

• Taste tests in Haitian Schools & Churches• Failures- pancakes, cookies, familiar foods

Page 39: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Flour

Commercial Product• Extruded puff• Test tests done with sweet and savory versions• Haitian kids love the snacks• 60% daily nutrition needs

Page 40: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Breadfruit Puffs

• Made puffs in Illinois• Can be made in Port-au-

Prince, Dominican Republic or Jamaica

• SATAG would like to make this in Les Cayes

• Haitian driven effort ($0.30/lb of bf flour

price point)

Page 41: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011
Page 42: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Nutritious

• Peanut butter• Cinnamon/Sugar• Spicy/Savory• Different Shapes• Breakfast food• Snack

Page 43: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Post Earthquake

• Feeding centers want local foods• Agro-forest Regional Nursery Foundation of

Haiti (ARN) & Breadfruit Institute of Hawaii have 30 year plan to plant trees in Haiti

• ARN ready to provide bf-flour to Archaie region

Page 44: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Next Steps

Breadfruit Enterprise Architecture Demonstration (BrEAD)

Pilot enterprise for two markets:– Collaboration with ARN

• Feeding stations (Hush Puppy Recipe)– Collaboration with SATAG

• Extrusion run (Nutritious Snack)

Page 45: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Collaborators

• Societe Antillaise de Transformation Agroalimentaire in Haiti (SATAG)

• Agro-forest Regional Nursery Foundation of Haiti (ARN)

• University of the Nouvelle Grand’Anse (Jeremie)

• Codeha-Corde-Enfant Haitien (CODEHA)• Northwest Haiti Christian Mission

Page 46: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Insights

• Must be robust, devices made to last (not always lowest cost)• Food processing safety • Food scaling for economics• Familiar food vs new food• Need advocacy team (more than technical

folks)

Page 47: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Students

• Engineering Senior Design (3 teams)

• Adv French• Communications• MBA team• Manufacturing Masters• Manufacturing

undergrad project

• Systems Engineering Masters Course

(5 teams)• SWE club• ESW club• Independent research

projects• Freshman CAD project• Rapid Prototype

Research

Page 48: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011
Page 49: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011

Thank You(Larry Mathews, 3M Ideas in Innovation,

Hennepin Methodist Church in Minneapolis, CTI donor base, General Mills, American Extrusion Personnel)

Page 50: U of St George - How Understanding of Local Challenges and Opportunities - Open 2011