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Travel 2.0
What your business must know about the internet
This is not
An emarketing presentation
Geek or 1337
A Cooking class
You will learn
Emergent trends online
Applied to the travel industry
Where to focus your energy
Easy ways to kick-start your online
strategy.
NB Concepts
The Long Tail
User Generated Content
Wisdom of crowds
Learning from spaghetti sauce
The Long Tail
How is this important?
What is Web2.0?
What is Web2.0?
Please… Less…
Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
Why should you listen?
$114Billion
53%
73%
65%
57%
Emergent trends
• Online research• Tailored markets• Custom trips• Information Brokers
Do they find you?
If they don’t find you, they find your competitor
How does this happen?
• Online conversation• Social Media
Oh So Web 1.0
Let’s go Web 2.0
Remember
• It’s about the conversation• You must be there• You must participate
Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
Blogging
Blogs• Diary/Editorial Style• Trackbacks/
Comments• Syndication• Dynamic
Websites• Corporate/PR writing• Discussion Forums• Linking/SEO• Static
Web 2.0 – Travel 2.0
• The Long Tail• Wisdom of crowds• Wiki’s• Mashups• Blogging (And podcasting)• Tagging and folksonomies• User Generated Content
Mashups
Moving from:Web1.0 -> Web2.0
Where does all this fit in?
Implications
• You don’t control your brand.• Interactions online• Opinions matter more• Getting lost in the long tail• What is your online strategy?
What you can do now
• Spend more time on the internet• Join the conversation• Use social media• Do some SEO (where do you rank?)• Analytics with your clients• Don’t build your own Myspace – yet• Build your community
Web2.0 Travel Tools
• Wikitravel.org• Gadling.com• Geekytraveller.com• Virtualtourist.com• Go2sa.co.za
Keep in touch!Uno de Waal
This presentation available:www.unodewaal.com
