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Waze Success StoryDriver-Generated Live Maps and Real-Time Road Intelligence
Uri Levine – Founder and [email protected](646) 465-2429
Capabilities
•Can Waze guide me to my office in the fastest route possible?
Yes we can
•Can Waze tell me if I should get off the highway or not?
Yes we can
Free Network of DriversUsers automatically update the waze system in real-time on
their GPS points, the speed they’re travelling and their direction simply by using the app itself.
The First Driver Generated Live Maps and Road Intelligence
Israel Stats
Launch 5/Jan/09
Open Beta Dec/08
iPhoneversion
More Phones
Usage – Daily Drivers
Launch 5/Jan/09
Passover Holiday
BUG
Where we’re at
What makes waze better
Facts Results
Users 140,000 downloads 20% of the smartphones in Israel
Coverage Israel is the size of Massachusetts
Critical Mass reached a while ago
Real Time Traffic 85-90% ETA accuracy Simply Better Traffic
Map updateability Map regeneration every day
Fully up-to-date map
Learning system Continuous statistical and preferences collection
Fastest Route any time, every time
Traffic Information
What Makes Waze Better
Market Waze
Coverage Mainly highways Every road – where people are driving
Traffic Information Delivered to Driver
Delayed: 10-30 minutes
30-120 seconds
Real Time Traffic 85-90% ETA accuracy Simply Better Traffic
Routing One Route ETA on multiple alternatives routes
Traffic Information becomes valuable and relevant only if it can be actionable and answer the following:
• Which Route should I take right now?• Should I get off the highway or not?
The First Driver Generated Live Maps and Road Intelligence
We’ve recently launched our service in the US on the Android Market & iPhone Appstore•Thousands of drivers•Data starting to ramp up
Deployment Life Cycle
9
The First Driver Generated Live Maps and Road Intelligence
SeedingInitial UsersSocial Media
GrowingTo 0.1% penetration (of population) in a metro areaApplication StoresAPIs’
Critical Mass~0.5% of the populationTraffic and Routing are GoodPartnerships
Best Daily Driving companionOperatorsHandsetsPNDs
USA
IsraelToday
IsraelJan-09
