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Thank you to Suffolk University for the opportunity to present to their interior and graphic design students during the environmental graphic design studio last night. I was excited to do so and also update one of my slides decks from 2009! This new deck was based on my "What is UX design" deck that has been on slide share for a while now. The title of this talk "User Experience: It’s What's for Breakfast" relates to the importance of using user experience on any design project. Like breakfast, it should be the first thing any designer needs to think about before they get started. Here are some fun stats I found about ux that I added to this deck - 68% of users give up because they think you don't care about them [Des Traynor, Smashing Magazine] - Every $1 invested in UX returns up to $100 [upassoc.org] - 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring.[Margin media] Moving to how to focus on starting to design a good user experience, I gave them some pointers to think about. I believe all designers should focus on these four aspects of UX design. - Know your users - Know your competition - Test everything - Create prototypes As a design and user experience professional I strongly believe a good user experience is a point of view…it is still design…just better. Enjoy the slides.
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Marlin Mobile @marlinUX
User Experience It’s What's for Breakfast
User Experience: It's What's for Breakfast.
adrian mendoza
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
long answer.
ü Is the field of crea>ng architecture and interac>on models that impact use of space, objects, and media.
ü The skill of UX design can be translated into architecture (space), industrial (objects), and graphic design (media).
ü UX is understanding what people do and how we can make it beHer.
What’s User Experience?
Marlin Mobile @marlinUX
its how people engage the world around them
User Experience: It's What's for Breakfast.
short answer.
Marlin Mobile @marlinUX
Every $1 invested in UX returns up to $100
Source: Usability in the Real World: e ROI of Usability
User Experience: It's What's for Breakfast.
some stats
Marlin Mobile @marlinUX
68% of users give up because they think you don't care about them
User Experience: It's What's for Breakfast.
Source: Taking A Customer From Like To Love: e UX Of Long-Term Relationships
some stats
Marlin Mobile @marlinUX
48% of users say that if they arrive on a business site that isn't
working well on mobile, they take it as an indication of the business
simply not caring.
User Experience: It's What's for Breakfast.
Source: Margin Media
some stats
Marlin Mobile @marlinUX
so how do you start?
User Experience: It's What's for Breakfast.
user experience
Marlin Mobile @marlinUX
Start by calling people and customers
Users
User Experience: It's What's for Breakfast.
user experience
Marlin Mobile @marlinUX
know YOUR users
User Experience: It's What's for Breakfast.
user experience
Marlin Mobile @marlinUX
you need to talk to them…ALLOT
User Experience: It's What's for Breakfast.
user experience
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
user experience
real user responses
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
user experience
use the feedback as a starting point for design
Marlin Mobile @marlinUX
avoid the crazy people ignore outliers and randomness
User Experience: It's What's for Breakfast.
UX tip #1
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
create archetypes/personas
these will help you define the different who's in the picture
Marlin Mobile @marlinUX
don’t try to design for everyone
UX tip #2
User Experience: It's What's for Breakfast.
select who your users are first
Marlin Mobile @marlinUX
know your competition
User Experience: It's What's for Breakfast.
user experience
Marlin Mobile @marlinUX
- What is different about them? - What makes them better? - What can you do better?
User Experience: It's What's for Breakfast.
user experience
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
test everything and get feedback from real users
user experience
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
user experience
real users will tell you what’s wrong or right…and what hurts
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
create prototypes take them to go
user experience
Marlin Mobile @marlinUX
Good UX = Good business
User Experience: It's What's for Breakfast.
in closing
Marlin Mobile @marlinUX
a good user experience is a point of view…its still
design…just better. User Experience: It's What's for Breakfast.
in closing
Marlin Mobile @marlinUX
Questions?
User Experience: It's What's for Breakfast.
Marlin Mobile @marlinUX User Experience: It's What's for Breakfast.
adrian mendoza Adrian’s career is highlighted by over 12 years of design and user experience in the handheld, pharmaceutical, financial, and educational sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating their brand for both a web and retail presence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian consulted in UX and Information Architect lead roles for Fidelity’s E-business design group, omson Financial, and T.Rowe Price. Adrian earned his BA from the University of Southern California and his Masters from the Harvard Graduate School of Design.
Read my new Mobile UX book: Mobile User Experience: Patterns to Make Sense of it All
