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Using Social Media in the Classroom - IU Presentation
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Using Social Media in the Classroom
Cindy Royal, Ph.D
Assistant Professor
Texas State University
School of Journalism and Mass Communication
www.cindyroyal.com
www.onthatnote.com
cindytech.wordpress.com
Courses
Web Design and Publishing - www.cindyroyal.com/webdesign
Multimedia Journalism - www.cindyroyal.com/multij
Issues in New Media - www.cindyroyal.com/newmedia
Advanced Online Media - www.cindyroyal.com/advanced
Milestones in Multimedia
1997Black Hawk Down
1998Drudge ReportGoogle1999BloggerIndyMedia
2000OhMyNewsAOL/Time Warner merger
2001DotCom Bust9/11 TributesWikipedia launched
2002Google News
2004Jon Stewart on CrossfireRathergatePress Credentials to BloggersWikiNews, Facebook, Digg
2005YouTubeNews Corporation buys MySpace2006
MacacaInvention of the Year - YouTubePerson of the Year - YouGoogle Buys YouTube $1.65B
2003RSSGoogle Buys BloggerMySpace launched
1995Craigslist launchedSlate, Salon, USA Today, Houston Chronicle, Philadelphia Inquirer online
2007VA TechTwitter tips at SXSWInvention of the Year - iPhoneCNN/ YouTube Debates
Pre-1995Wired Magazine - 1993NY Times on AOL - 1994Nando -1994
1996Washington PostWall Street JournalChicago TribuneLA TimesMSNBC
2008CBS acquires CNETCandidates embrace social mediaEveryBlock.com
2009
1st photo from scene
Key Terms
• Blog• Web 2.0 • User-generated content• Mobile/Moblogging• Mashup• RSS • Tag/ Tag Cloud• Podcast/Vcast• Wiki• Web-first journalism• Programmer/Journalist• OpenSocial• Widgets• User experience (UI)
Social Media
No longer required to know HTML/CSS/Web or Graphic Design/FTP/Domain Registration/Hosting to have a presence on the Web
The Web is the location of user-generated content galore
Lots of free and cheap tools that you can use
Easy to implement
Fun to try out
Using RSS Feeds
Rich Site Summary or Really Simple Syndication Set up an RSS reader like iGoogle. Set up custom RSS feeds on particular topics using Google News Use to keep up with news and trends Easy access to news
Keeping Up
• Google News/Yahoo News - Technology• NY Times Technology/David Pogue• Wired News• Scobleizer• TechCrunch• Digg• Web Strategy by Jeremiah Owyang• Techmeme• MediaTricks• Social Media Today• Mashable
Blogs
cindytech.wordpress.com - personal tech blog royalmulti.blogspot.com - Multimedia
Journalism class, combination of observations and articles.
txstatemcweek.com – Mass Comm Week blog gradnewmedia.blogspot.com - Graduate Issues
in New Media class, observations from readings
www.sxtxstate.com - South By Texas State, coverage of SXSW Interactive, photos, video
mc1313sum08.blogspot.com - Writing for the Mass Media Course
www.onthatnote.com - personal music Web site, integrated with blog
YouTube
Low threshold for experimentation Easy to upload video Accepts a variety of formats Can be embedded into blogs
Microblog - 140 characters
Used by news organizations to give quick updates, follow breaking stories
PR and Ad – use to push information about company, thought leadership, give company personality
Bands, politicians, tech pundits, friends ...
Find interesting people to follow, ask questions, participate
Use with RSS feed to follow action.
Create a hashtag keyword to search on a topic. Very powerful for real-time search of topics.
@scobelizer, @kevinrose, @statesman, @mediatricks, @digitaljournals, @TechCrunch, @TechMeme ... lots more
me - @cindyroyal
More Online Tools Facebook or MySpace – set up groups; post content; stay in touch
del.icio.us - social bookmark manager
Second Life
Niche Social Networks
Ning - WebPubNET.ning.com KickApps LinkedIn
Flickr/Picasa – photo sharing sites
Aggregators like FriendFeed and socialthing!
Google Maps
Open source content management systems like Drupal and Joomla
Visualizations with Many Eyes or Wordle.net
More Freebies from Knight Citizen News Center – http://www.kcnn.org/modules/the_freebies_list
Word Cloud of this Presentation
On The Go...
Blogger/Wordpress Mobile – send photos and text directly from you phone to your blog
Qik.com – stream LIVE video from your phone! Live, streaming video – Ustream.tv,
Mogulus.com
Resources SXSW Interactive - www.sxsw.com/interactive Wired Magazine - www.wired.com Cyberjournalist.net - Great Work Gallery -
www.cyberjournalist.net/category/great-work-gallery Online News Association - ona.org Online Journalism Awards - http://www.journalists.org/ Knight Digital Media Center - www.knightdigitalmediacenter.org Poynter Online and Multimedia - www.poynter.org/subject.asp?id=26 Wired Journalists - wiredjournalists.com/ Online Journalism Review Archives - ojr.org Interactive Narratives - interactivenarratives.org/ News Videographer Blog - Angela Grant - newsvideographer.com We The Media by Dan Gillmor Convergence Culture by Henry Jenkins The Long Tail by Chris Anderson (forthcoming book “Free” coming in July) Editor & Publisher Awards -
royal.reliaserve.com/eppy/winners2008.html Journal of Computer-Mediated Communication - jcmc.indiana.edu
Some recent articles
10 Ways to Make Press Releases More SEO Friendly – Mashable - http://mashable.com/2008/11/04/how-to-make-press-releases-seo-friendly/
10 of the Best Social Media Tools for PR Professionals – Mashable - http://mashable.com/2008/10/30/best-social-media-tools-for-pr-professionals-and-journalists/
The 5 Rules of Advertising on Twitter – Old Media New Tricks - http://www.oldmedianewtricks.com/?p=48
Twitter 101- http://socialmediatoday.com/SMC/55081
