Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
- 1. Video Creation & Optimization Megan Lindsey, Senior
Account Manager Search Influence@SearchInfluence Confidential,
Property of Search Influence, LLC 2013
2. About Me: Megan Lindsey University of Louisiana Lafayette
Mass Communication/Media Studies Graduate Influencer since 2011
Leads a Team of 5 Account Managers Google AdWords + Bing Ads
Certified @SearchInfluence Confidential, Property of Search
Influence, LLC 2013 3. Why do Videos Matter for SEO? Barnacle SEO
High degree of engagement Dialogue with potential customers while
providing rich content for search engines = the core of
SEO@SearchInfluence Confidential, Property of Search Influence, LLC
2013 4. Why do Videos Matter for SEO? Provide links on a
well-trafficked website while contributing meaningful content to
customers in a short, digestible format Helps with local search
optimization Associated videos are a part of Google Places pages
Strengthened by providing a location for the video@SearchInfluence
Confidential, Property of Search Influence, LLC 2013 5.
@SearchInfluence Confidential, Property of Search Influence, LLC
2013 6. Standard Video Breakdown 30 seconds Slideshow format of
images Supplied by client Stock images Background music Voice over
Script is written by our content team@SearchInfluence Confidential,
Property of Search Influence, LLC 2013 7. Lets See
It@SearchInfluence Confidential, Property of Search Influence, LLC
2013 8. Lets See It@SearchInfluence Confidential, Property of
Search Influence, LLC 2013 9. @SearchInfluence Confidential,
Property of Search Influence, LLC 2013 10. Creating and Optimizing
YouTube Channel@SearchInfluence Confidential, Property of Search
Influence, LLC 2013 11. Optimizing Videos for Better Visibility
Upload to branded YouTube channel Keyword optimized video title
Video description includes link to website Transcription (script)
Script/voice over is written with a general keyword, so the
transcription will be optimized Location Tags Category
@SearchInfluence Confidential, Property of Search Influence, LLC
2013 12. Brand & Contact InfoOptimized TitleMeaningful content
to customers in a short, digestible formatWebsite link 13. Brand
& Contact InfoOptimized TitleWebsite linkMeaningful content to
customers in a short, digestible format 14. What Packages Include
Video? Video BreakdownLocal Presence Package1 Video5 Keyword
Package2 Videos8 Keyword Package3 Videos11 Keyword Package4
VideosComprehensiveDepending on budget@SearchInfluence
Confidential, Property of Search Influence, LLC 2013 15. Video
Topics Topics will be discussed on the kickoff call and throughout
the campaign First video General about the business Additional
Videos About a featured product or service About the
owner@SearchInfluence Confidential, Property of Search Influence,
LLC 2013 16. Well need a few things from your advertisers.CREATING
THE VIDEOS@SearchInfluence Confidential, Property of Search
Influence, LLC 2013 17. What Well Need Business Information Well
learn about the business on the kickoff call Additional information
will come from website Name Address Phone Number
Website@SearchInfluence Confidential, Property of Search Influence,
LLC 2013 18. What Well Need Images Well ask for these on the
kickoff call, but will need help gathering Ideally 1208 x 720, must
be more than 640 x 360 At least 100 kb Acceptable file types: JPG,
PNG, PSD, TIFF, BMP, PDF GIF, AI Well use approximately 8-12 images
in the videoNote: If less than 8 quality photos are supplied, video
team will find relevant stock photos to supplement @SearchInfluence
Confidential, Property of Search Influence, LLC 2013 19. What Well
Need Examples of Images Outside/inside office Staff photos
Products/services Photos from site Related stock photos
@SearchInfluence Confidential, Property of Search Influence, LLC
2013 20. What Well Need Optional Feedback Videos will be
automatically placed on YouTube channel Client will be notified
that the video is live and what page it will be added to on the
site If the client has any edits, we will accommodate as
needed@SearchInfluence Confidential, Property of Search Influence,
LLC 2013 21. What Well Need Adding Videos on their Website If we
are implementing, we will place video on appropriate page on the
site About the business will go on About, Contact or similar page
Video about a specific product or service will go on that specific
page If they have five or more videos We will create a video
sitemap Submit video sitemap to Google Webmaster Tools
@SearchInfluence Confidential, Property of Search Influence, LLC
2013 22. @SearchInfluence Confidential, Property of Search
Influence, LLC 2013 23. Questions?@SearchInfluence Confidential,
Property of Search Influence, LLC 2013 24. Thank you!
[email protected] searchinfluence.com/blog
@SearchInfluence@SearchInfluence Confidential, Property of Search
Influence, LLC 2013
