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Tips for small businesses and entrepreneurs for how to create video content on a shoestring budget.
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Video Creation 101
Types of Video
Informati onalHow-to
Product demoHumor
Discussion: What kind of video do you envision creating for your business?
Equipment: Digital Video Cameras
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Keep it Steady With a Tripod
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Optimize Sound With a Microphone
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Planning Your Video6
Length should be < 3 minsOutline (“storyboard”) your
beginning, middle and endDon’t forget your Call to ActionTo script or not to scriptAssemble people and propsKids, pets and weather are
unpredictable
Production: Set the Stage
Find the best light (outdoors is great!)Grab a friend to helpTurn off your house phoneDo a sound checkRelax!
Filming
Do as many “takes” as you needFilm in short segments (large files are hard to manage)Shoot more than you think you will need
Uploading Video Files9
Delete unnecessary files before uploadingGive them their own foldersLabel files whenever possibleLots of files? Consider an external hard driveUse Dropbox to share files with colleagues
Editing Video10
Free editing tools: iMovie (Mac), Windows Movie Maker (PC)
Simple video snipping on the iPhone: Splice App
iPad Video Editing App: AvidThe big guns: Software such as
Adobe, Sony Vegas
Other Video Options11
Slideshows with photos and video clips (Animoto)Screencasts (Jing/Screencast.com)Live webcasts (Livestream, Ustream)
Making the Most of Your Content12
Upload it to YouTubeOptimize your YouTube title
and descriptionEmbed your video on your
website or blogPost your video to social
channels such as Facebook and Twitter