VideoMarketing

Video Doesn

’t Replac

e Pictur

es

Go Crazy Taking

Pictures!!

TAKE AT LEAST 25 PHOTOS

TAKE PHOTOS FOR PANORAMICS

UPLOAD 25 PHOTOS TO MLS

USES PANORAMIC AND OTHERS

FOR VIRTUAL TOUR

All sent to :

Realtor.com, C21.com, Trulia,

Zillow and many others…

AUTOMATICALLY

Paint a Picture with Descriptions

Paint with

KEYWORDSKeywords are the words or phrases in the

content of your website that someone is

most likely to use when searching for

something online

i.e. “real estate in san antonio”

Search “Google Keyword Tool”

• Single photos

• Panoramics

• Syndicates to 30 + sites

• Descriptions!!

• Social Media Sharing

• CONVERT TO VIDEO

Take LOTS of Pictures

Upload 25 and Virtual Tour to MLS

Provide Vivid Descriptions

Use Keywords as much as possible

Post pictures and tours to Social Media Sites

Post Pics to Flikr and/or Photobucket

CONVERT VIRTUAL TOUR TO VIDEO

This brings us to our

main Subject

2010 Stats Show Pictures More Helpful toConsumers than Video.

I would have been

SHOCKED

Otherwise!

WHY???

TEXAS REALTORS HAVE NOT STARTEDUSING VIDEO MARKETING.

MOST WHO HAVE DO NOT DO IT WELL.

YOU CAN CHOOSE NOT TO USE VIDEOBECAUSE NOBODY ELSE IS DOING ITOR ..

YOU CAN CHOOSE TO DO

VIDEO… BECAUSE NOBODY ELSE IS DOING IT.

THIS IS THE FUTURE

• THE FUTURE IS NOW!

DON’T MISS YOUR EXIT!

Without a doubt, all indicators are pointing to 2011 as being the year that online video reaches a full tipping point.

Web video marketing content is being viewed via mobile appliances, tablets and through social networking sites.

It is becoming clear that organizations without video content are missing opportunities to connect with audiences.

Marketers are incorporating online video into their direct communications efforts because it is an effective way to engage an audience.

A study recently published by Ad-ology Research found that 45.5% of small businesses plan to increase their use of online video in 2011 - a 28% increase over 2010.

According to MarketingSherpa, 62% of B2B marketers incorporate online video content into their social media campaigns

The reason for web video marketer's dominance on 2011 marketing forecasts can be best summarized by Ragan.com:'

Companies and consumers increasingly will rely on video to provide information and behavioral cues that are not otherwise present in texts, tweets and statusupdates, making video a critical component of the public perception of brands.

2 REASONS TO USE VIDEO

GET MORE LISTINGS ! USE…

STOP THINKING LIKE THE AVERAGE

BEAR

Get as many appointments as possible

(because you have something really cool to show potential sellers!)

SELLERS WILL NOT BE COMPARING APPLES TO APPLES.

WHICH ONE WOULD YOU CHOOSE?WHY?

MORE LIKE COMPARING THE FLINTSTONES TO THE JETSONS

KEYS TO VIDEO SUCCESS

• MAKE AS MANY VIDEOS AS POSSIBLE– Self Promotional– Mortgage Updates– Video Tours– City Sites– Subdivisions– New homes

ABOVE ALL

• LISTINGS!!

• TAKE SHORT WALKING VIDEO TOURS OF YOUR LISTINGS

• OTHER AGENT LISTINGS

• GET PERMISSION FROM OTHER AGENTS AND DO THE SAME.

THEN SHARE WITH THE WORLD

Upload to YouTube and TUBE MOGUL

CRAIGSLIST VIDEO AD

• WHY? – – Drive Leads. – Get Traffic. – Impress Your Seller. – Show Potential Sellers. – DOMINATE CRAIGSLIST

CHECK THIS OUT

You Tube Set Up

• Create an Account

• Upload Video

• Fill Out Information – Be thorough

• Use Keywords

• Use “google key word tool”

Visual Tour Conversion

• Easy to do

• Not same as video

• Gives you YouTube presence

• No reason not to

Become VIRAL

• You want to spread your videos• Post them EVERYWHERE!• MAKE ADS (as in prior example)• Send to friends• Post on

– Blog– Facebook– Twitter– Website– Ask Friends to “like” and “share”– Ask Seller to “like and “share”– Syndicate using TUBE MOGUL