© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

VoiceCloud Analysis

Reviewing and comparing voice-to-text transcription services for voicemail replacement

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

VoiceCloud Comparison?

Points of difference, SpinVox and SimulScribe

Core Transcription Features

VoiceCloud SpinVox SimulScribe

Transcribes messages Yes Yes Yes

Sends audio as attachment Yes No Yes

Allows requests for re-transcription No No Yes

Stores messages online Yes No Yes

Clearly indicates transcription errors No No Yes

Core Feature Scorecard

VoiceCloud SpinVox SimulScribe

Transcription accuracy A B C

Speed of text transcription delivery A A C

Speed of audio delivery A - C

SpinVox Highlights

• Fast, accurate transcription • No audio attachment option

• Requires dialing in to hear messages

• Can not remove post-greeting prompt

• No clear indication of errors in transcription

• Too much information along with email delivery

Competitive Advantage Challenges

SimulScribe Highlights

• Simultaneous delivery of audio and text transcription

• Ability to toggle delivery options

• Ability to toggle post-greeting prompt

• Clear indication of transcription errors

• Slow delivery

• Fair transcription quality

• Too much additional information along with email delivery

• One-minute limit

Competitive Advantage Challenges

VoiceCloud Highlights

• Unmatched audio delivery speed

• Accurate transcription quality

• Simplicity in email delivery

• Visual voicemail presentation

• Still in beta

Competitive Advantage Challenges

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

Examples

What VoiceCloud, SpinVox and SimulScribe look like

Ex. 1

Ex. 2

Ex. 3

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

Marketplace and Moving Forward

Voicemail transcription services and the marketplace

What the Marketplace Wants

• Completely replace today’s voicemail retrieval model

• Deliver fast, accurate transcription

• Keep the delivery simple

• Be flexible in delivery

• Offer a full suite of features and option

• Offer a free trial without limiting functionality

• Charge a fair price, but keep it practical

Making Voicemail Transcription Tip

• Today’s solutions come close, but do not fully replace traditional voicemail

• Voicemail transcription has not been adopted by any major US carrier

• Today’s voicemail transcription providers have not clearly focused on consumer or commercial market segments

• Voicemail transcription does not snap into the proposed future fixed mobile convergence model

VoiceCloud Wish List

• Allow customizable greetings

• Option to allow transcribed text and audio to arrive in a single message

• Remove the one-minute limit

• Allow contact list import

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

Conclusion

Thin Slicing VoiceCloud

VoiceCloud:

• has eliminated the single, largest inhibitor of voicemail transcription adoption.

• has a clean, fresh user interface.

• keeps transcription and delivery simple and straight forward.

• is positioned to do with voicemail what BlackBerry did with email

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge  Ventures.

Prepared forGerald MaroldaCEOVoiceCloud

Prepared and Presented byErnest LampmanAccount Executive, MobilityAT&T Enterprise Business Sales518-596-6430ernest.lampman@att.com

Presented onWednesday, April 23rd, 2008