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This presentation gives a competitive landscape of VW and gives an overview of the company's strengths and weaknesses.
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When “Live”, Business Intelligence offers “Competitive Magic”!
Mass Opinion Business Intelligence (MOBI) is No Exception!
Business Intelligence Snapshot for
Volkswagen
Table of ContentsWhat is included:
I. Is there a fit? II. Business Intelligence Snapshots
a) Competitive Landscape: Market share of Opinionsb) Where do you stand: The Good, The Bad, The Uglyc) Strengths and Weaknessesd) Optimum ROIe) Overall Sentiment Ranking
III. What value can we add?IV. Our quick resume
What is not included:ANY ANALYSIS: We fundamentally believe that you and your team of experts weather internal or external advisors are better equipped to extract strategic and tactical value from MOBI. We provide the business intelligence and you provide execution and strategic intelligence.
Is Volkswagen…
• KPI Driven?• Customer-centric?• Passionate about being Competitive?• Feels Business Intelligence is Vital to success?• Uses Technology/ Data to gain Competitive edge?
If Yes, . . . . we can add valueDefinitely
^
What’s your Market Share of Mass Opinion
Volkswagen: Competitive Positioning
What Does Volkswagen’s Competitive Landscape Look Like?
*Information based on data collected between 10/09/2011 and 1/09/2012
YOU
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Down 11.5% Down 9.9% Down 8%
Styling
Where Does Volkswagen Stand? The Good …….
Fuel Economy
*Information based on data collected between 10/09/2011 and 1/09/2012
YOU
YOU
Where Does Volkswagen Stand? The Bad . . . . with a strong potential opportunity
Problems
*Information based on data collected between 10/09/2011 and 1/09/2012
Power
YOUYOU
Where Does Volkswagen Stand?The Ugly ………
Reliable
*Information based on data collected between 10/09/2011 and 1/09/2012
Craftsmanship
YOU
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Your Strengths and Weaknesses …and that of your Competition: Ford
Weaknesses And Strengths: Are you Matching Your Priorities?
*Information based on data collected between 10/09/2011 and 1/09/2012
Negative Opinions about Volkswagen The Best Days/ Times for Customer Engagement
Are You Getting The Best ROI?
*Size of Circle denotes volume of customers’ engaged *Information based on data collected between 10/09/2011 and 1/09/2012
Twitter Blogs
Message boardsYou Tube
YOU
YOU
YOUYOU
Volkswagen Subaru Mazda Honda Ford Industry0
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The Big Picture: Sentiment Index
*The 14 day trailing average for period : Dec 27- January 9, 2011
Good
Bad
Senti
men
t In
dex
YOU
What you stand to gain? Value Drivers & Capabilities Value-Driven: Competitiveness
Predictive Data
Massive – Reliable trending Layered – Category, product, & topical levelCorrelative – To outcomes (e.g. revenues)Causal – Pointing to cause and effect
Anticipate key revenue driversAdjust non-performing strategiesGain early competitive edge
Intelligent Data
Verticalized – Enhanced reliability & relevancyDimentionalized – Comprehensive viewSentimentized – Preference indication Comparative – Share of competitive landscape
Increase speed to action – more agile Reduce Total Cost of Ownership (TCO) Mitigate risk – discovery of unknown unknowns
Continuous Data
Consistent – Structured and QuantifiedReal time – 24/ 7Contextual – Historical perspectiveConnectivity – API access / easy slice & dice
Integrate internal KPI’s with live consumer sentimentsIdentify leading (versus lagging) performance and revenue indicatorsConsistency across the enterprise – enhanced decisions
WiseWindow’s Quick Resume
Educational Partnerships
Distributing Relationships (Soon & Limited)
CNNSample Main Street Clients
• Creators of MOBI, Mass Opinion Business Intelligence
• Syndicated Data Assets Vertical & Category Specific Data Self-Updating, Real-time
• Deep Roots in Cloud Computing, Search, Business Intelligence & Market Research.
• Four Technology Patents – more in works.
• Winner of Various Innovation Awards.Wall Street ClientsContractually unable to disclose
Call to ActionWe invite you to participate in our limited time “Prove it” Initiative. Please contact us for details.
• Contact : Ravi Nippuleti• Email: [email protected]• Phone: (949) 870-6194• Visit: www.wisewindow.com
