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At Voxeo's Customer Summit 2010, Amy Downs, Voxeo's Director of Customer Experience, describes how Voxeo's VoiceObjects can significantly reduce the costs of building communication applications while creating a better customer experience. She explains what VoiceObjects is, the power it has to create personalized and multi-channel applications, VoiceObjects reporting and analytics and finishes explaining where you can learn more. More information at: http://www.voxeo.com/ http://www.voxeo.com/summit2010 http://blogs.voxeo.com/ http://developers.voiceobjects.com
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VoiceObjects – Significantly Reducing Application Costs Amy Downs, Director of Customer Experience
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
What is VoiceObjects?
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
VoiceObjects
Eclipse- and Web-based development environment
Offers high end application creation features
Highest-rated reporting and analytics suite
Rich internationalization support
Multi-Channel (IVR,Web,SMS) application support
Automatic documentation and prompt management
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
VoiceObjects - All in One
1
6
VoiceObjects Analyzer
3VoiceObjects Desktop for Eclipse & Web
Grammar IDE
Design
2
VUI Design
Storyboard Manager
5
Debug Viewer, Trace Viewer
Load Tester
End-to-end testing
Phone-less testing
4
Project Documentation Storyboard Manager
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Adapt-to-Preferences Language, input mode, persona, channel, ...
Adapt-to-Caller Speaking style, synonyms, number patterns, ...
Adapt-to-Experience First time caller / novice user / power user
Adapt-to-Transaction History Self-service transaction history: predict reason for calling
Adapt-to-Portfolio Reflect only products and services aligned with caller‘s subscription
Personalization
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MultiChannel
It’s not all about the phone anymore!
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Unified Self-Service
One application investment
Multiple communication channels
One deployment platform – or use your platform of choice
Improved, accelerated ROI
Any tool, programming paradigm or language
Voxeo compatibility modes for porting existing applications
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
The customer perspective A Consistent User Interface
Menu-driven Navigation
... Please make your choice: �Service plan manager, customer data, billing, or support.
Mobile Web Text (USSD/SMS/IM) IVR (Voice/DTMF)
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Kids Don’t Talk on the Phone
http://www.flickr.com/photos/tavallai/2084954580/
Itʼs not all about the phone anymore
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Characteristics of Millennials
Always had the internet
Have seen the internet as a social not a business/information access tool
Had mobile phone since they were 13 and can SMS faster than they speak
Often not interested in a relationship with a company or body
Always multi-task – often on the move (noise, no way to write things down etc)
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Text is Generational
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
Strongly Agree Somewhat Agree Neither Agree nor Disagree
Somewhat Disagree
Strongly Disagree
Dont Know / Not Sure
18-24
25-34
35-44
45-54
55+
Prefer to receive SMS alerts when checking order status, delivery updates, etc.
Source: Opus Research Consumer Preference survey (2010, n=985)
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Boost Productivity
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Voxeo VoiceObjects Productivity
We’re up to ten times more productive with VoiceObjects. It used to take us 10 hours for a single maintenance operation. Now with VoiceObjects it only takes 1 hour. - Sven Klindworth, T-Com Voice Portal
Voxeo VoiceObjects Shows 2:1 and 3:1 Productivity Improvement In two studies by independent systems integrators
Maintenance in Person Days Per Year
= With VoiceObjects = No VoiceObjects
565 308
1149 1078
Study 1 Study 2
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
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Personalization Layer concept for dynamic, personalized dialogs - across multiple channels and languages - for different customer categories, values,
preferences, transaction history, …
Reusability - Modularization facilitates team collaboration
and maintainability - Organize frequently used objects in shared
libraries
Consistency - Inherit generic functionalities such as
navigation commands and event handling to ensure a consistent VUI
>
Defined once
Applied everywhere
Reused
Development Productivity
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Most Robust Reporting & Analytics
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Openness for IVR and Database Mgt
Real-Time Logging
Flexibility/ Change Mgt
Out-of-the-Box BI Support
Cisco Unified Customer Voice Portal Reporting Server
Nuance/ClickFox Consumer Insight
Vicorp xMP Reporter xMP Analyser, Reporter and Console
VoiceObjects Analyzer
VoiceObjects Rated Highest By Opus
Source: Opus Research (2007)
Phone-Based Self-Service Reporting & Analytics Packages
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Out-of-the-box Data Capture by VoiceObjects Server - Dimensional Data model optimized for BI analysis - Integrates with data from ASR, CTI, and CRM
CTI Data
IVR Data
CRM Data
Infostore
VoiceObjects Analyzer
(Business Objects, Cognos,
MicroStrategy)
3rd party Analysis Tools
Analysis and Reporting - Based on standard business intelligence tools - 60+ predefined Reports, based on real-time data - Extends existing Data Warehouse - Includes Customer behavior and business analysis
Highest Rated Analytics Package in the Market
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VoiceObjects Infostore and Analyzer
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
System Usage & Performance
Server Statistics • Call concurrency, call duration • Technical metrics • Session partitioning analysis
Session Details • Individual call time & duration • Aggregated ASR Statistics • Reason for call termination
Application & Grammar Tuning
ASR Performance Speech recognition performance analysis Event counters Barge-in detection
Utterance Statistics Grammar coverage, Word count stats, DTMF Fallback
Utterance Recordings Access to utterance recordings in application context
Customer Behavior Intelligence
Dominant Path Analysis Interactive caller navigation pattern analysis
Personalization Statistics Service performance by customer segment
Business Tasks Transaction completion rates with detailed failure analysis
Statistical data sampling
InfoStore Data Capture
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Reporting on Business Tasks
Business tasks represent a business view „on top“ of the call flow definition
Task execution results are automatically logged to Infostore
Business task related metrics • Number of attempts
• Completion/success rate
• Failure rate (by category)
• Task completion duration
• Caller behavior analysis during task completion
• Aggregated metrics on recognition quality
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Where do we go from here?
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Get started for free
Sign up for an account on Voxeo’s hosted Evolution Developer Portal • http://evolution.voxeo.com
Download the Voxeo Prophecy Platform • http://www.voxeo.com/prophecy
Download the VoiceObjects Developer Edition • http://www.voiceobjects.com/free
Plus receive • Free 24x7x365 developer support,
• Demos & Tutorials,
• Free monthly Developer Jam Sessions,
• and a lot more.
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Voxeo University
Instructor-led classes at a Voxeo University Training Center • Orlando, US • Cologne, Germany
Onsite training at your premises
Online certifications
Workshops and webinars
More information and registration: • http://www.voxeo.com/university • [email protected]
© Voxeo Corporation © Voxeo Corporation © Voxeo Corporation © Voxeo Corporation
Voxeo University: Curriculum
FREE training offer:
5 days VoiceObjects development training and 2 days Prophecy overview, free of charge, in Orlando and Cologne