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When moving to your brand to mobile there are an array of tools at your disposal. Use the tools that are right for the personality of your brand, use them well, and use them often.Presentation By Brian [email protected]://www.trutricks.com
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Quality Over Quantity
• Incentives encourage action, not loyalty• Extreme interactions get shared often• Great relationships reproduce • Don’t be afraid of high touch• Don’t fear your customer’s feedback,
embrace it and make a better experience
Social Media
Mobile Marketplace
• Location-Based Social Networks• Deal-Based Social Networks• Brand Specific Mobile Apps• Quick Response Codes (QR Codes)• Instant Content Creation (Photo / Video)
How Mobile Helps
• Makes your brand available to your customer where and when they choose to access it
• Allows to access to customer feedback that can be responded to in real time
• Creates a more seamless brand experience between the digital and physical space
Location-Based Services
Foursquare, Gowalla, Facebook Places
Location ---
Physical Address ---
Twitter Name ---
Facebook “Like” ---
Categories / Tags ---
User Generated Tips ---
--- Check-in Stats
--- Venue Mayor
--- Venue Photos
User Actions ---
Venue ---Location ---
Mayor ---
Tips ---
Venue Info ---
Check In ---
--- Special / Deal
Managing Feedback
Venue ---
--- Physical Address
Venue Stats ---
User Tips ---
--- Venue Location
--- Leaderboard
Venue Photos ---
Location ---
Business Info ---
--- Venue Wall
Comments
FeedbackLinksPostsEtc.
Photos ---
Venue Check-ins ---
Friend Check-Ins ---
Venue Event ---
Category ---
--- Suggestions
--- Photos
Check-Ins ---
--- Suggestions
Likes ---
Friend Check-Ins ---
--- Check In
--- I got engaged over the weekend
--- Location With A Deal Available
--- Status Update
--- Check In With Friends
--- Check In
--- Like The Venue
Starting The Process
• List your business and claim your pages• Capitalizing on recommendations and tips• Encouraging transactions through deals• Have fun with patrons through contests• Maximize cross promoting through partnerships• Get creative! – (Scavenger hunts, trivia, secret codes, etc.)
Links
• Foursquare• Gowalla• Facebook Places
--- Price
--- Actual Value / Savings
Deal Information ---
Description ---
--- Timer
--- Social Leveraging
--- Price
--- Actual Value / Savings
--- Timer
--- Social Leveraging
Deal ---
Price ---
Savings ---
Timer ---
Sharing ---
Description ---
--- Nearby Deals
--- Reviews
Deal ---
Price ---
Savings ---
Timer ---
Sharing ---
Description ---
Brand Specific Mobile Apps
Examples: University of Vermont, MGM Grand, Smuggler’s Notch, and
The North Face: Trailhead
The University of Vermont
MGM Grand
Smuggler’s Notch
The North Face: Trailhead
Links
• University of Vermont • MGM Grand• Smuggler’s Notch • The North Face: Trailhead
QR CodesAKA: Quick Response Codes
How They Work
Links
• QR Codes: Wikipedia• QR Code Generator • 101 Uses For QR Codes
Tools & Resources
• Boxcar• Bump• Etsy• Google Reader• Hashable• Quora• Timely
Tips & Suggestions
• Have fun!! • High touch every once in a while• Encourage employee story sharing• Challenge yourself to make someone’s day• The customer isn’t always right, sometimes
they’re just upset or having a bad day
