Weakest LinkedIn presentation

With Professors Snow Burns

and Jack Foster

December 20, 2012

2 Copyright © 2012 CA. All rights reserved.

Social success: making a case for LinkedIn

Building and optimizing your LinkedIn profile

Become a LinkedIn power user

CA LinkedIn success stories

Building and Leveraging Your Personal Brand


Why LinkedIn?

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“LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a

powerful influence on connected job seekers, brands, recruiters and industries.” - Stephanie Buck, Mashable.com

CA Technologies Social Media Following

Why LinkedIn? CA Technologies 50,000 Followers


0

10,000

20,000

30,000

40,000

50,000

Social Network

Facebook

Twitter

LinkedIn

Why LinkedIn? Raising Our Corporate Profile


Association with CA Technologies boosts company image

Higher employee count helps company show in search

Increase employee count on corporate stats page

Provide fodder for corporate feed

Find info about prospects

Confirm connections

Sync with SlideShare

Request recommendations and referrals

Why LinkedIn? Valuable Sales Tool

9 Copyright © 2012 CA. All rights reserved. Source: www.inc.com/marla-tabaka/11-ways-to-maximize-sales-with-linkedin.html

LinkedIn provides an easy way to control your personal search results: make

sure YOUR name is on the first page of Google search results every time.

Why LinkedIn? Your Own Personal SEO


Profile picture

Executive summary and skill set

Education

Three recent positions

Three recommendations

100% Profile Completeness Is The Key


Your Picture: Only One Chance For A First Impression


Standard profile picture

Custom URL

Hot mess profile picture

Generic URL

Summarize experience that doesn’t fit in your resume Make it memorable –

can be lighthearted

Highlight most important information

Exec Summary: The Most Important Info About YOU


Your Skill Set: “Tag” Yourself For Search


Be sure you spell your skills correctly and select from the common drop down menu. You should add at LEAST 10.

Having colleagues endorse your skills adds to your credibility and contributes to your likelihood to show up in search results.

Education and Certifications


Your most recent education

shows up on the top of your

profile.

List all your schools in

chronological order: you

never know where and when

you might find fellow alumni!

Your LinkedIn Profile: New Features


Ways to make

your profile

more interactive.

Room for more

information.

Your LinkedIn Profile: New Features


Ways to make

your profile

more

interesting.

Control your

privacy settings.

Enter at least three recent positions for profile completeness

Request three recommendations: built-in requesting feature

Be sure to recommend your colleagues!

Three Recent Positions & Three Recommendations


Above all, make SURE to enter our company exactly like this:

(or else!)

CA Technologies

LinkedIn recommends having at least 50 connections. There are several ways to find them,

including a direct search, a recommendation tool, and address book importing.

It’s All About Who You Know


LinkedIn ranks potential connections by “degrees”. A direct connection is 1st degree, a

“friend-of-a-friend” is 2nd degree, and so on. After the 3rd degree, ranking stops.

LinkedIn groups are spaces in which professionals and experts can share content, ask for advice,

post or search for jobs and network with others. Groups are tailored to brands, associations and

societies, support groups, causes, publications, and industries in general. That can mean anything

from “On Startups - The Community for Entrepreneurs” to “Cal Alumni Association | UC Berkeley.” – Stephanie Buck, Mashable.com

LinkedIn Groups

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With 1.3 million+ groups, there must be one for you

Get your professional and product questions answered

Report problems with products

Engage in industry discussions

The more active you are in groups, the more your profile will show up in search results

LinkedIn Groups: Why Join?


LinkedIn’s “Groups” tab has many features which help you find relevant groups. You can also

create and moderate your own group.

LinkedIn Groups: How to Join


Company pages list relevant information about the company as well as employees, articles of

interest, jobs, and events.

Groups Versus Company Pages


Be sure to

follow us and

LIKE our posts!

Posting on LinkedIn: Easy and Important


You can share a link or a

thought: links can be deleted

once they load to keep your

content sharing cleaner.

Articles with pictures tend to

get more traction.

You can select which group

you’d like to share with.

Targeted sharing tends to do

very well on this channel.

LinkedIn + SlideShare: Coming Up!

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Slideshare.com for more information.

LinkedIn: Success Stories at CA Technologies


Social Amplification


CA ARCserve®

Partners Customers Employees

Their friends and followers

Success! Nimsoft


Success! Erin Malone, VP, North America Sales


“Hot off the Press: CA Technologies

Announces Competitive Upgrade Program For Data Backup and Recovery”

Erin Malone, VP, NA Sales

Success! Arun Tejawsi, Technical Consultant, Growth Markets


Arun Tejawsk, Technical Consultant

Success! Jack Foster, Channel Marketing Program Manager


Jack Foster, Channel Marketing Program Manager

Questions?


Technology

Weakest LinkedIn presentation