Web 2.0 Community Strategies Inside And Out (V4)

Copyright © 2008 Open Text Corporation. All rights reserved.

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Web 2.0 Community Strategies Inside and Out

Kimberly EdwardsProduct Manager

April 7, 2023


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Outline

In this interactive session we'll cover

motivation, expectations and design practices

based on direct experiences from a range of

business-oriented communities and social

networks.

Topics

Communities defined

What we’ve learned from Web 2.0

Requirements for successful communities

Virtual community examples

On Wikis – What’s different in an enterprise?


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I want a Community!

The Wrong Conversation

I’ll make you one!


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The Wrong Conversation…

Here’s a large Community toolset!

?!


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Toolset

A virtual community can be built with just one basic tool!

Bottom-up

– A single person

– e.g. A blogger using a simple blog (with series of tactics to develop a following)

Top-down

– One person or a like-minded group (with an opportunity)

– e.g. Wikipedia

A Web 2.0 Lessonfrom the Consumer Web

Never underestimate the importance of

promotion to success


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Wikipedia

Number of Participants

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InformationConsumers

Editors &Contributors

A single, content-centric platform= Enterprise Wiki



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The questions are:

“Which technology tool or tools are best?”

“How should they be deployed?”


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CommunityGroup of people sharing a common understanding who reveal themselves by using the same language, manners, tradition and law.en.wiktionary.org/wiki/community


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Community…In human communities, intent, belief, resources, preferences, needs, risks and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness… en.wikipedia.org/wiki/Community


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Community……In sociology, the concept of community has caused infinite debate … en.wikipedia.org/wiki/Community


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Community of PracticeThe concept of a community of practice (often abbreviated as CoP) refers to the process of social learning that occurs and shared sociocultural practices that emerge and evolve when people who have common goals interact as they strive towards those goals. http://en.wikipedia.org/wiki/Community_of_practice


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Virtual Community of PracticeTo some a virtual community of practice is a misnomer as the original concept of a community of practice (CoP) was based around situated learning in a co-located setting. However, with increasing globalization and the continued growth of the Internet many now claim that virtual CoPs do exist… http://en.wikipedia.org/wiki/Virtual_Community_of_Practice


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The Three Elements of a CoP (Etienne Wenger)

Domain: the area of knowledge that brings the community together, gives it its identity, and defines the key issues that members need to address. A community of practice is not just a personal

network: it is about something. Its identity is defined not just by a task, as it would be for a team, but by an "area" of knowledge that needs to be explored and developed.

Community: the group of people for whom the domain is relevant, the quality of the relationships among members, and the definition of the boundary between the inside and the outside. A community of practice is not just a Web site or

a library; it involves people who interact and who develop relationships that enable them to address problems and share knowledge.

Practice: the body of knowledge, methods, tools, stories, cases, documents, which members share and develop together. A community of practice is not merely a

community of interest. It brings together practitioners who are involved in doing something. Over time, they accumulate practical knowledge in their domain, which makes a difference to their ability to act individually and collectively.

http://www.knowledgeboard.com/download/1890/Knowledge-management-as-a-doughnut.pdf.pdf

Focus

Content Creation

Collaboration


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Communities

Virtual Enabled by technology

Group of Peopleworking together

with a shared focus

This applies to all communities, not just CoPs


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The Three Elements of all Virtual Communities

Virtual Communities are characterized by:

Domain – Focus

– the area of common focus that brings the community together, gives it its identity, and defines the key issues that members need to address

Community Membership & Interactions – Collaboration

– the group of people for whom the domain is relevant

– the quality of the relationships among members

– the definition of the boundary between the inside and the outside

Practice – Content

– the body of knowledge, methods, tools, stories, cases, documents, which members share and develop together


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The Three Elements of all Virtual Communities

Needs:

Domain– Clearly defined in the charter and design for top-down

– A focus of interest for bottom-up

Community Membership & Interactions– Membership

– How do people join? Who should join?

– Balance security/permissions against openness

– Relationship facilitation– Pick the right tools from the collaborative toolset

Practice– Contained within documents, wikis, discussions, forums, blogs

– A confusing range of choices

– Ease of creation and ease of access are critical


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The Spectrum & Domain of Virtual Enterprise Communities


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Team

Customers

CoP

Dept.

Intranet

Area ofKnowledge

Tasks

Shared Product

CommonRoles

Shared Role= Employee

Enterprise 2.0

Collaboration &Content Creation

ContentConsumption


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Other Kinds of Virtual Communities?


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Team

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CoP

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Intranet

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Web 2.0 Lessonsfrom the Consumer Web


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Facebook, MySpace, LinkedIn, etc.


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Users

Social networks create opportunitiesfor self-organizing communitiesbased on a selected focusCommunity



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Community examples


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Example Enterprise Wiki – OT Central Wiki


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Example – Homepage to Orient Staff


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Example – Portal Community


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Example – Product Community


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Example – Partner


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Communities withseveral technologies


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Collaborative Toolset

‘Classic’ Livelink

Project

Discussion

Task

Workflow

News

Livelink Real Time

(Alternate interface)

IM/Chat and ‘Buddy List’

Screen sharing

Meetings

Livelink Communities

Community Workspace

Community personal homepage

Forum

Q&A

FAQ

Blog

Wiki

Experts


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Example – Blogs, Wikis and Homepage


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Example – Project with Discussion, Wiki & Library


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Example – Project with Blog, Library & Real Time


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Community Promotion

Email simple instructions to selected colleagues

I have created a new community for the RT Project. Please note the following:

Simple URL:https://rt.company.com

Please bookmark

Forum email address: [email protected]

Please add to your address book

Subscribe to all discussionor set Notifications

Never underestimate the importance of

promotion to success


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On Wikis


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A Plague of Wikis

Within a short period after wikis were enabled within Open Text on our Intranet there were over 200!!

vs.

Wikipedia is a single wiki with over 2.5 million English language pages

Wiki search and find tools work within a wiki not across wikis (in general)

I want a Wiki!



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A Plague of Wikis

I want a Wiki!

Can you use the enterprise wiki so that everyone can

access you entries?

…or, are there confidentiality issues that drive the need for a standalone?


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Need to distinguish between:

1. Enterprise Wiki Repository-oriented collection of many pages

2. Restricted-access or restricted-life Wiki

Typically projects

3. Document replacement

Classic documents are hierarchical and linear

Wikis typically non-linear and non-hierarchical


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Docman 1.0 vs. 2.0

Classic Folders and Documents

Hierarchical

Documents generally stand alone

Long names for documents and

folders

Often very different formats and

organization

Wiki

Non-hierarchical

Rich hyperlinking between pages

Names based on single keywords

Require common appearance

Mazda

CarManufacturers

JapaneseManufacturers Mazda

MotorCorp.


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Multiple Topic-Based Wikis

Wiki BWiki A

• Search and keyword find difficult across wikis


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‘Topic Clusters’ in a Single Wiki

Cluster BCluster A

• Search and keyword find easier


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Summary

Topics

Communities defined

What we’ve learned from Web 2.0

Requirements for successful communities

Virtual community examples

On Wikis – What’s different in an enterprise?

Copyright © Open Text Corporation. All rights reserved.

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We have a Community - we want to start working virtually!

The Right Conversation

I’ll get youthe right tools and help you use them!


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Metrics Workshop

We are planning a virtual, collaborative workshop on Community Metrics after Content World

We will provide some reporting tools and suggested metrics

Can you prove the value of communities to:

- Users?

- Management?

Interested in participating (not just listening)?

[email protected]


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Thank You

Technology

Web 2.0 Community Strategies Inside And Out (V4)