Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics

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    04-Feb-2015

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From Web Analytics Wednesdays Melbourne, May 2013. A quick overview on what Universal Analytics means, and where it might end up taking our industry.

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  • 1. What makes it different?
  • 2. 1. Offline Conversions Campaign Online signup Instore Purchase
  • 3. 2. Allsorts of Dimensions
  • 4. 2. Allsorts of Dimensions
  • 5. 3. CRM
  • 6. 3. CRM
  • 7. 4. Wider Advanced Segments
  • 8. 4. Wider Advanced Segments
  • 9. 5. Individual & Personal Activity
  • 10. Simple as that?
  • 11. Not quite
  • 12. Big deal?