+Web

Project Proposal

Rebecca Wright’s Personal Portfolio

+My project:

Create an online portfolio on Wordpress.org to showcase my journalistic work.

Goals: Have an up-to-date site featuring journalistic work Attract potential employers No longer use my Wordpress.com website

+Significance of project:

A well-executed website will showcase my web design skills and act as a platform for my work.

Will also allow future employers to conveniently access my work for job consideration

+Target audience:

Future employers

Other journalistsAspiring journalistsProfessional journalists

+Content:

Main feature: Journalistic work

Menu bar divided into pages: About section Resume (with PDF version

attached) Written work (new stories,

news packages blog posts, etc) Multimedia work (photo

galleries, videos) Contact

Page will have drop-down categories

+Multimedia features:

A search bar

Twitter feed in sidebar

Widget to link to social media profiles

Photo galleries

Embedded videos

+My Project

www.beccaannewright.org

+Take a look at my site:

+ ContentMULTIMEDIA WORK

+ Content Cont.WRITTEN WORK/RESUME

+ Content Cont.SOCIAL MEDIA

+

MarketingPlan

+Channels I will use:

Facebook (posts)

Twitter (header and tweets)

Linkedin (header)

Email signature

By using these channels, I will be able to reach a wide, diverse audience. I can attract both professional and informal/friendly networks.

+Messages:

Facebook

+Messages:

Twitter

+The Goal

To attract potential employers

To showcase my multimedia work/skills to the public

Family/friends Professional network

+The

Results:• Unique visitors: 201

• Unique page views: 524 (out of 617)

• Average visit duration: 00:02:06

• Visits via Social Referral: 197 (out of 247 visits)

+The Results

Source Demographic

s

+The Results

Location