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Web technologies for mobile engagement: navigating the entry points for engaging on-the-go customers Mark Salsberry - Co-Founder & CEO - JetJawJames Gardner - Co-Founder and CTO - JetJawDiscussing the mobile technology landscape and technology choices. Evaluating web apps vs. native apps for surveys and data collection. Reviewing specific capabilities of HTML 5 and the mobile technology roadmap.
Citation preview
Web Technologies for Mobile Engagement
Mark Salsberry – CEO at JetJaw
James Gardner – CTO at JetJaw
US Mobile Subscribers
Non Smartphone
Android
iPhone
RIM
Other
* ComScore, July 5
US Mobile Subscribers
* ComScore, July 5
Android, 13.8%
iPhone, 8.7%
RIM, 8.1%
Other, 3.7%
Skin in the Game
Platform Backer
iOS Apple
Android Google
Blackberry / QNX RIM
Symbian Nokia
MeeGo Intel & Nokia
Bada Samsung
Web OS HP/Palm
Windows Phone 7 Microsoft
Risks
Bias Cost
Approval
Time
assumption:
you need an “app”
question:
on which platforms
be skeptical
new assumption:
more people
less bias
new assumption:
mobile is
convenient
new question:
how?
voice
SMS
www
“app”
voice & SMS
future = present
www & native
apps
future = exciting
HTML 5
+
CSS 3
+
JavaScript
1. offline
applications
2. local storage
3. CSS transitions
<audio>
<video>
<svg>
<canvas>
webGL
geolocation
what can’t
HTML 5 do?
push notifications
audio and video
capture
not much else
App Store
1. write an app
2. get it in app store
3. ?????
4. profit
I'm somebody now!
Millions of people
look at this book
everyday! This is
the kind of
spontaneous
publicity - your
name in print - that
makes people. I'm
in print! Things are
going to start
happening to me
now.
what can’t
native apps do?
portability
links
portability
iOS
Android
Web OS
BlackBerry v6+
Windows Phone 7 w/ Mango
MeeGo
Bada
Mobile Firefox
Opera Mobile
links
http://example.com
www.example.com
click here
parable
</sarcasm>
We’re happy you shopped with us. We’d love to hear what you thought about the experience. To let us know, please follow these simple instructions: • If you have an iPhone, or iPad or iPod touch
• Open up the App Store • If you have an Android phone (sometimes called a Droid, Inspire, MyTouch, Evo,
Behold, Cliq, Eris, Hero, Galaxy, Nexus, Desire or many other names) • Open up the Android Marketplace. Note, your phone manufacturer may have
renamed the Android Marketplace to something else, or removed it and replaced it with their own version, or installed the Amazon Marketplace, and we cannot guarantee our application will be in all marketplaces.
• If you have an HP/Palm Web OS device (Pre, Pixi, TouchPad): • Open up the App Catalog
• If you have a BlackBerry Device with OS version 5 or higher: • Open up AppWorld
• Search for “Obvious Mobile Research Portmanteau” • Download Obvious Mobile Research Portmanteau. It’s free! • Open Obvious Mobile Research Portmanteau once it has finished loading • Click on the “Find Survey” button on the bottom menu (It looks like a magnifying
glass) if you are on an iPhone, iPad or iPod touch. Otherwise bring up the menu and select the “Find Survey” option.
• Search for “Joe’s Restaurant” • Open the survey “Joe’s Restaurant 2011” • Take our 2 minute survey.
We’re happy you shopped with us. We’d love to hear what you thought about the
experience. To let us know, please goto survey.example.com
We’re happy you shopped with us. We’d love to hear what you thought about the
experience. To let us know, please goto survey.example.com or text survey to 12345
We’re happy you shopped with us. We’d love to hear what you thought about the
experience. To let us know, please goto survey.example.com or text survey to 12345
We’re happy you shopped with us. We’d love to hear what you thought about the
experience. To let us know, please goto survey.example.com or text survey to 12345
(( tap here ))
Then
Inbox (1,382)
Now
SMS
Bite-Sized Chunks
Squeaky Wheel
Customer Mix Feedback Mix Vocal
Minority
Silent Majority
Silent Majority
Vocal Minority
Pinch, Pull, Pan = Painful
A little goes a long way
Right Wrong
Where is the Web?
roadmap
innovation
2007
Apple
Microsoft
Apple
Microsoft
Advice
roadmap
Those who cannot remember the past
are condemned to repeat it.
-- George Santayana
Presented at:
Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta
Organized by: Thank you to sponsors:
LinkedIn Group: Mobile MR
Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org
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