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© 2013 SAP AG. All rights reserved. 4
The Intelligent Bank
Better understand and serve customers
Mitigate risk & comply with regulations
Real Time Financials
State of the art experience
Real-time data platform
Unwire the business
Enable new experiences
Predict & Visualize
Big Data
© 2013 SAP AG. All rights reserved. 5Public
Bringing together multiple technologies creates value
BIG Data Analysis
Risk Finance CustomerHR FS Context
++
Compelling Value
© 2013 SAP AG. All rights reserved. 6Public
Six ‘Laws’of Big Data • The faster you analyze bank data , the better the predictive
value. Industry Moving from Batch to real time
• Maintain one copy not dozens of your data – the more you copy and move the less reliable
• Use more diverse data , not just more – internal and external social data
• Data has value far beyond what you originally thought – do not throw away data. Eg: Payments traffic data
• Put data and humans together to get the most insight – an art not a science sometimes
• Solve a real banking pain point – Where having real time data
creates value
© 2013 SAP AG. All rights reserved. 7Public
Key opportunity areas for Big Data Customer Scenarios in Banking
Large Scale Branch Reporting Understanding branch performance, product sales vs target , net money inflows
Transactions Analysis Monitor , track and take action on transaction information in real-time to make new real time offers to better service and meet the needs of the client
Payment Channels Data Capture and analyse data from new payment channels to aggregate and sell to third parties or to better inform internal marketing strategy
Segmentation and Campaigns Identify , target and track performance e of campaigns. Run detailed segmentation models and visualize results
360 View of Relationships 360 view of corporate product portfolios, managing the customer lifecycle, real-time product recommendations, to empower corporate officers at point of interaction
Customer Sentiment AnalysisEffective “voice of the customer” capture, web traffic ,social media monitoring with proactive engagement and brand awareness