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WELCOME TO TOMORROWLAND

Welcome to Tomorrowland:

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Presentation to the Mid-Atlantic MRA on how emerging technologies will change the insights function over the next 10 years.

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Page 1: Welcome to Tomorrowland:

WELCOME TO TOMORROWLAND

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• Economic• Technology• Competitors• Clients• Staff skills• Consumers

UNDER PRESSURE

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CONSUMER

DATA

Attitudinal

Intrinsic

Behavioral

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Subhead

A LOOK OVER THE HORIZON

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Subhead

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Subhead

“THINGS” CONNECTED TO THE INTERNET

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Subhead

IT’S REALLY BIG DATA

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QUANTIFIED SELF

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WEARABLE TECH

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3D PRINTING

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INNOVATION CROWDSOURCING

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OPEN RATINGS

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COGNITIVE COMPUTING

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EMOTIONAL MEASUREMENT

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BIOMETRIC MEASUREMENT

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THE NEW VOCABULARY

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THANK YOU!Feel free to contact me if you have any questions or

comments:

Leonard MurphySenior Partner, Gen2 AdvisorsEditor-in-Chief, GreenBook Blog

gen2advisors.comP: 770-985-4904 M: [email protected]: lennymurphyrhr

T: @lennyism  GreenBook Blog | GRIT