What can vodafone developer do for you(greece devday)

1 © Vodafone Group 2010

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What can Vodafone developer do for you?@sanjmatharu Principal Manager Developer MarketingOctober 2010

Vodafone, the Vodafone logo and Vodafone 360 are trade marks of the Vodafone Group. Other product and company names mentioned herein may

be the trade marks of their respective owners.


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Your customers

• http://www.flickr.com/photos/49879584@N00/4694311841/


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Reaching those customers

• http://www.flickr.com/photos/stuartpilbrow/2887408253/


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Let’s make a web page

• http://www.flickr.com/photos/misserion/2190827125/


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Let’s make an app!

• http://www.flickr.com/photos/tompagenet/16455691/


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Let’s do both!

• http://www.flickr.com/photos/oddsock/115323297/


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What does your app do?

• http://www.flickr.com/photos/austinevan/1225274637/lightbox/


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Suddenly it all becomes clear…


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The Landscape


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Vodafone developer

Give us your feedback!developer.vodafone.com@vodafonedev


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Stimulate


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Joint Innovation Lab

Developers Customers

UMTS/W-CDMA TD-SCDMA GPRS CDMA-2000

LiMo RIM Android Symbian Others

JIL Widgets

JIL Store (backend)Developer Website Warehouse

V CASTm-MarketY! Keitai


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Tools

Tools on developer.vodafone.com and jil.org Tools on developer.vodafone.com and jil.org


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Woohoo!

Oh…

Coming soon….


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So how can Vodafone help?• Distribute your apps through a cross platform digital shop (70/30) and 8 EU markets

• Support for • Android apps – upload live today! https://developer.vodafone.com/publish/ • Widget runtime for Android in Nov 2010 and upload available in Q1 2011


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What is the Vodafone Shop?Cross-platform • A digital shop making it easy for customers to discover & buy content

Personalised • Simple shopping experience for all mobile users

Scale• Enabling rapid expansion to any market, handset or future content types

Discoverability & Distribution• Personalised recommendations• Reach: Vodafone handsets and on the Web.• Visible placement: Customers will find the Shop on their device easily

Operator billing• And flexible charging per market

Multiple Customer Touch Points

• Ability to deep link a merchandise across Shop and MyWeb

Return value: • Working with content providers since 2002.


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OK so how can I improve my chances of selling my app?The Vodafone 360 Shop puts relevant content in front of the right customer to encourage greater discoverability of content and increase downloads.

More than just a list of similar contents, Vodafone 360 Shop integrates smart recommendations throughout the Shop experience:

• Browsing by “Selected for You”• Advanced filtering• Post-purchase recommendations

Browsing BehaviourPurchase History

Ratings & Reviews

Browsing BehaviourPurchase History

Ratings & Reviews

Recommendation Engine

Recommendation Engine

Relevant PersonalisedRecommendations

SMART INSIGHTS


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And any other promotional opportunities?Yes, we have targeted promotions at a global or local level for your content

> The Premium Placement Programme gives your content maximum visibility via promotional areas

> We can target your customers through different levels of exposure and targeting

> You choose the package you want

On the mobile

On the Web


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Now what?

• http://www.flickr.com/photos/vizzzual-dot-com/2948587871/


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Sell! Sell! Sell!


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Selling your app

– Apps are published via developer.vodafone.com to appear in the Vodafone Shop

Developer

Revenue

Submit

Vodafone

Payment and Analytics

Select pricing& markets

2

3

8

4

7

QA & approvalMax 10

daysCustomers

Compatible devices

Go to developer.voda

fone.com

1

Publish in Vodafone Shop

5

6


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Let’s do a press release!

• http://www.flickr.com/photos/anniemole/2772175550/

http://www.flickr.com/photos/27128437@N07/3020337684/


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Communicate

• http://www.flickr.com/photos/shawnzlea/2384656420/


• http://www.flickr.com/photos/nanpalmero/4278432941/


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Success!

• http://www.flickr.com/photos/e_calamar/2964133803/


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Deliver

• http://www.flickr.com/photos/kamshots/468265643/lightbox/


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What does your app do?

• http://www.flickr.com/photos/austinevan/1225274637/lightbox/


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I need more devices!

https://developer.vodafone.com/widgets/tools-resources/


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Support



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More Success!

• http://www.flickr.com/photos/e_calamar/2964133803/


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THANKS!

@vodafonedev

developer.vodafone.com


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What can vodafone developer do for you(greece devday)