Persona Development

Enabling digital initiatives via purposeful inception, management, adoption and

consumptionof content, information and apps

Marketing enablementBusiness transformation Software engineering and Product development

Purpose. Strategy. Implementation. Adoption Envision and Plan. Develop. Stabilize and Support Content and Digital Marketing Services. Digital Analytics. Event Marketing. Community building

Our ServicesUnderstand. Develop. Communicate

Initiatives to meet your goalsCustomer

Experiences Business Productivity Marketing Effectiveness

Technology-led Innovation

Enterprise ProjectManagement

Office 365 & SharePoint

Mobile, devices & cloud

Applications development

Technology business consultingWeb & Digital

Our Competencies

Rich Media

Digital Commerce

Web Presence

Mobile Firstand Multichannel

People Analytics

Enterprise Apps

Interactive Intranets

Project and Work Collaboration

Marketing Strategy and Execution

Digital and Social Marketing

Content Development

Web Presence

IT Governance and Enterprise Roadmap

Internet of Things

Software Product Engineering

Technology AdoptionProj

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Why persona is important?• Personas are fictional, generalized characters

that encompass various needs, goals, and observed behavior patterns among your real and potential customers. They help you:• Drive marketing and sales strategies.• Identify opportunities and product gaps to drive

strategy.• Develop a common language about different buying

roles (decision maker, buyer, influencer, recommender, end user)

Characteristics of effective personas:Here are the most critical characteristics for any persona effort:• Role • Segment• Education • Certifications / Specialties• Mission • Scenario• Tasks & Responsibilities• Needs and Pain Points • Habits and Practices (Challenges)• Communication Style / Channels • Goals and KPIs

Persona DevelopmentOur simple yet agile approach

• Understand product/services offerings.• Understand objectives of persona development.• Create user segments and roles for research (work in progress persona).• Research on personas, which include: • Secondary research – web search, analyst reports, whitepapers,

research studies, research communities and user groups• Surveys

• Create persona based on the segments and research consolidation.• Identify persona characteristics that include role, age, education, skills, among

others.• Identify decision competence and communication channels for each persona.• Recommended positioning and marketing framework mapped to each persona.

Audience amplificationTo influence independent and third-party communities, and develop recommendations for unengaged members/communities, use the right message and engagement model to:

• Improve perception

• Build new relationships

• Build and promote presence in targeted communities

Our audience amplification approachIdentify persona aspirations • About their career (Help me)• About their company (Help my company)Identify communities in which they are engaged – offline/online• User groups/blogs • Social media groups/communities• Events/roadshows/conferencesAnalyze which communities are favorable/neutral/unfavorable• Create Community SWOT analysis• Create reach, influence, & alignment map – ranking, rating and creating reach map for each community and

event• Engagement recommendations• Specific tactics by community & event• Individual community analysis (for selected communities) – customer owned/ aligned/independent/competitive

Engagement model and messaging – how to reach individually or as a group and through what mediums

Suggest relevant marketing/sales/training collaterals for each persona (Build BOM)

The Advaiya difference

Partnerships – Investment in building partnerships with leading technology firms to enable strategic value for clients via relevant relationships, knowledge, and expertise

Flexibility – Unique model that allows us to work with clients as a vendor, valued partner, and a trusted advisor

Cost effective scaling - Competitive pricing along with the proven ability to provide capacity and scale, and adapt to the needs of our customers

Purpose led – Understanding our customer’s business purposes and goals, and providing relevant services to meet those desired outcomes

Extensive experience - Proven track record for relevant solutions enablement and services IP creation

Technology expertise – Expertise in working on leading edge technologies and unique learning model to quickly gain context

Design – Intrinsic to our all deliverables with focus on usability and esthetics, such that our work products appeal to customers

Process maturity – Our mature processes ensures providing visibility and control, effective and timely execution, and high quality delivered

LOCATIONSREDMOND (US), UDAIPUR AND DUBAI

3 PROJECTSCOMPLETED

1,200+ADVAIYAIS FOUNDED200

5YEARSOF ENTERPRISE IT, CONSULTING AND MARKETING EXPERIENCE

10+CLIENTS45+

What our clients say…“This is the best POC we had ever received…It will be heavily promoted through different Microsoft channels (internal and external) and it is expected to be a major deliverable for the SC team and a showcase for other MS groups.” – Leslie Kitz, Microsoft

“Advaiya is a top-notch company in terms of creativity, delivery, and connection to their customers.” – Dillon Bianchi, President, Uptown Treehouse, Inc.

“I just saw the presentation – it was phenomenal – truly, excellent work within an extremely short time frame.”  – VMware

“I recommended Advaiya to do this work, as I have been very pleased with our relationship for many years”  – Ira Brown, CEO - Project widgets Inc.

“Advaiya is rare in its combination of superb creative and visual services with deep technical know-how; An A+ in my book”  – Erick Watson, CPO - Moodwire

More Testimonials

“Advaiya has been a great partner. They provided excellent design and implementation of two different websites on a short timeline, delivering what we needed on time and on budget. They have been very responsive to all our needs.”– Howard Zeprun, CAO, Trident Capital

Select clientele

ADVAIYA SOLUTIONS, INC.17303 NE 39th Ct., Redmond, WA 98052Phone : +1 (425) 256 3123Fax : +1 (425) 256 3123

ADVAIYA SOLUTIONS PVT LTDG14-17, IT Park, MIA ExtensionUdaipur, India 313002Phone : +91 (294) 305 1100Fax : +91 (294) 305 1300

Contact Us

connect@advaiya.comwww.advaiya.com/blog www.advaiya.com