What Is Your Corporate Blog Supposed To Do

WebMarketingExperts

What is Your Corporate Blog Supposed to DO?


Corporate blogs are perhaps one of the most under-used and misunderstood SEO strategies there is.

Some companies feel that there products should speak for themselves, others feel that there is simply no point.


Aim #1: Boost SEO results A corporate blog's greatest power is

in the SEO results it generates. Linking out to other sites in your blogs can encourage them to link back to you, boosting your link popularity and there fore your SEO. .


Aim #2: Generate traffic

Some studies have shown that around 87% of traffic to a corporate site is funnelled through the blog. People arrive at the site through the SEO value of the informative, rich content, then they explore the products and services.


Aim #3: Humanise your company

When you humanise your company through a corporate blog, you give people a reason to visit you outside of the immediate need of a Google search. they are more likely to remember your website and return, even without SEO.


Aim #4: Build up your company as experts and thought leaders

There is no better quality of content on the net than that which is written by someone who has been there, and knows first hand about something - by the experts and the thought leaders.


Aim #5: To provide an alternative customer service avenue

You'll often find that people leave customer-service style questions on a corporate blog. Answering these promptly really complements your SEO work - SEO reels them in, and your great customer service keeps them there!

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What Is Your Corporate Blog Supposed To Do