Nino Lo Cascio, Business Development Manger, EDB ErgoGroup Solutions, September 2011

1.1

1.4

5.0There are now twice as many mobile phones in the world as there are TV sets and PCs…

… put togetherand PCs…

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Mobility is already the most important driver of change in

our information society

During 3 years we have witnesseda dramatic ICT revolution(the ”Post PC” era is here!)

• Nokia/Symbian: From 47% to 16% market share

• Win Mobile: From 12% to 1% market share

• Apple/iOS: From 2% to 19% market share

• Google Android: From 0% to 48% market share (2y!)

Fierce positioning for the “5th IT wave”

Kilde: comScore Global 1/10

consumer environment

”A Whole New Ball Game” …

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... where old diving lines are erased

consumer environment

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The most profound technologies

are those that disappear.

They weave themselves into the They weave themselves into the

fabric of everyday life until they

are indistinguishable from it.

– Mark Weiser, Xerox PARC

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http://www.youtube.com/watch?v=ps49T0iJwVg

Trondheim’s

ST.OLAV HOSPITAL -

Actively deploying

“Every-ware”

«In 2011, 2B people will be connected to the internet – as well as 1,000B things» Bob Sutor, IBM

Mobile internet opens for new opportunities

Source: John Batelle, Wired

Many mobile internet solutions

take advantage of user psychology

and context using well known

gaming gaming

techniques

Here Gowalla is used as an example:

See also Foursquare, Scvngr, Yelp etc.

SCVNGR CEO, Seth Priebatsch

defines ”gamification” as

applied psychology.

He sees this as a third web He sees this as a third web framework, where..

- v.1.0 links information,

- v.2.0 connects people &

- v.3.0 enables influencing

user behaviour

STATE CLEAR & MEANINGFUL GOALSSTATE CLEAR & MEANINGFUL GOALS

EMPOWERMENT FUN = LEARNING

ENCOURAGING DISCOVERY

TO SEE & TO SEE & BE SEEN

”levelling up”

GIVING TIME-LIMITED & EXCLUSIVE OFFERS

ACKNOWLEDGE THE RELATIONSHIP

WELL-KNOWN PSYCHOLOGY;

Feel engaged because of…– .. perceived control and progression

– .. achieving something and being valued– .. achieving something and being valued

– .. a strong relationship with peers – the need to collaborate to solve the big challenges and achieve “epic wins”

Reality is broken. We need to make it work more like a game. – Jane McGonigal

• A ”gamer” at 21yrs has spent 10,000h playing*

• Eq. from 5th grade to high school graduation…

• Their dedication, their collaborative skills and their targeted engagement are necessary skills to be able to solve real world challenges – this century’s huge issues; famine, climate change, peak oil, obesity and demography change

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"Play it – before you live it."

http://www.youtube.com/watch?v=ZRgeGIcYJbM

http://www.youtube.com/watch?v=kA8pbojDorI

http://www.youtube.com/watch?v=jzIBZQkj6SY

http://www.youtube.com/watch?v=XP5yySEZub8

Mission:

We bring information to lifecreating value for our customerscreating value for our customers

to the benefit of society