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Whisper is a social discovery platform that encourages people to explore, post and share location specific content. Whisper is by ; Ross Penman, Jay Peet, Matthew Ellis, John Green We were supported by mentors ; Andrew Donaldson HARMONY PARK, Dan Jesse and Dan Matthews HYDRANT LTD, David Kinsella NTS ICT school, Martyn Staveley INVEST IN CUMBRIA, Paul Teague PAULTEAGUE UK. Our centre was led by Hannah Stewart FREERANGE INDUSTRIES Hosted by University of Cumbria Business School.

Whisper - Young Rewired State 2013

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Page 1: Whisper -  Young Rewired State 2013

Whisper is a social discovery platform that encourages people to explore, post and share location specific content.

Whisper is by ; Ross Penman, Jay Peet, Matthew Ellis, John Green

We were supported by mentors ; Andrew Donaldson HARMONY PARK, Dan Jesse and Dan Matthews HYDRANT LTD, David Kinsella NTS ICT school, Martyn Staveley INVEST IN CUMBRIA, Paul Teague PAULTEAGUE UK.

Our centre was led by Hannah Stewart FREERANGE INDUSTRIESHosted by University of Cumbria Business School.

Page 2: Whisper -  Young Rewired State 2013

The problem...

•People are curious, they want to explore

•Location/placed based apps are like business directories and are dull

•Rich information sites are always only desktop based, they don't work right there, when you're out and about

•It'd be nice to hear authentic content and experiences by people when they're out and about

Page 3: Whisper -  Young Rewired State 2013

The solution...

•Using open data to give context to where you are – Connected and aware

•Digital geo caching, that only lets you get content when you're right next to it - Authentic

•Users can add their experiences and content like audio, images, text and video – Users as content makers

•Whisper empowers exploration –incentivising curiosity

Page 4: Whisper -  Young Rewired State 2013

Data sets we used and how they affect the user experience

Page 5: Whisper -  Young Rewired State 2013

How we split the work up around the team? And tech we've used.

Page 6: Whisper -  Young Rewired State 2013

Whisper - user journey

Ahead of your trip, you pop onto the new social exploration platform Whisper, to see if anyone has left any Whispers near where you'll be...

RESULT! Someone has, but you have to be near the place it was Whispered to access the unique content,the open data context information is accessible ahead of time though..

In Birmingham now, you're able to geo-locate yourself and nearby Whispers, but you need to be close to 'hear' a Whisper…

WOOO! You're in the vicinity, right where your fellow Whisperer stood a few weeks ago, check out their insights and experiences and gain points for escaping the confides of your bedroom to chase Whispers :)

While you're there, you decide to do some Whispering yourself, leaving an authentic bit of content for other curious humans to come and experience.

Whisper - You have to be there

Page 7: Whisper -  Young Rewired State 2013

DEMO(Our previous demo only had wifi under the table)

Whisper

Page 8: Whisper -  Young Rewired State 2013

Vision for the futureWhisper. You have to be there

•Multi platform consistent experience

•Rich and dynamic content

•More contextual open data integrated, plus paid for added content.

•Whispers to fade with time

•Gamified points and scoring to incentivise continued Whispering

•Paid for user types for venues and tourist destinations