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Why Players Leave
Nelson RodriguezSenior Marketing Manager, Games Industry
Akamai
Why Players Leave
@NelsonRodriguez@Akamai
of playersleave games
in 30 days
95%
Why?
Not enough screaming?
•Customer Interviews•Developer Survey•Player Study•RUM
FRICTION
Casual
Mobile F2P
Casual
Mobile F2P
DifficultyFriction
PlaceFriction
PaymentFriction
How harmful?
How avoidable?
Beneficial
Avoidable Unavoidable
Harmful
Bad UXSlow Loads
Difficulty Payment!
HardwareLegal
Friction Matrix
Beneficial
Avoidable Unavoidable
Harmful
ELIMINATE
BALANCE HIDE
ACCEPT
Friction Matrix
Where’s Your Friction?