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1 | P a g e W h y S e r v e r S p e e d i s V i t a l f o r I n c r e a s i n g R e v e n u e s
Why Server Speed is Vital
for Increasing Revenues
2 | P a g e W h y S e r v e r S p e e d i s V i t a l f o r I n c r e a s i n g R e v e n u e s
Why Server Speed is Vital for Increasing Revenues
When choosing a hosting service, most people do not consider the server speed and how it could affect
their business. While you might turn a blind eye to how fast your page is able to load, it has been found
without having to spend a penny more, by just having a higher server speed, you can be able to attain
better business and drive your profits up. this is why a growing number of people and more so those
that are in the eCommerce line of business are starting to move around and joining hosting services that
offer higher server speed.
So how does server speed become a vital tool in increasing your revenues?
A slow loading website reflects low revenue
In most cases, websites that load slowly have been known to have higher bounce rates and tend to have
lower sales with poorer performance. A number of studies have proven that on average, a great deal of
customers and clients tend to leave and seek for services elsewhere when the website does not become
accessible in less than 6 seconds. Hence if your website does not load within the given time, chances
are you are losing plenty of your business to your competitors.
A slow website affects your rankings
There are thousands of things that search engines consider when ranking pages and every time you
make sure that you meet on of these factors, you get much closer to getting the edge on your
competition. One of the factors that the primary players like Google use is the loading speed of a
website. By having a better loading speed you have better rankings and this translates to better
viewership and certainly better traffic which is what you are looking for.
Faster website means better visitor experience
One of the best ways to ensure that your business flourishes is by having return clients. This is highly
dictated by the experience that the clients get on their first visit. Part of this experience will be
3 | P a g e W h y S e r v e r S p e e d i s V i t a l f o r I n c r e a s i n g R e v e n u e s
facilitated by how fast the website loads. If it is fast enough, you will have more clients coming back
and that will mean more business for you.
Now that you understand how the site speed can affect the kind of business that you get, just how fast
is fast enough for your website? How long should it ideally take for your website to load?
Ideally, the best loading time for a website is around under 3 seconds. If it is able to load under this
time, the website is considered to be good, if it is able to load in under 5 seconds, then it is considered
to be fair. However, if it is anywhere around or close to 10 seconds, then you can rest assured that you
are not fairing very well speed wise.
To make sure that you do not continue suffering from the same consequence of low speed, you have to
take time to make sure that you take steps to make sure that you are able to bump up the speed of your
website. Some of the things that you can do to make sure that you have better speeds include;
Opting for a dedicated server
This is the best option you can have to improve the speeds of your website. The reason as to why you
should opt for this as soon as you can afford it is because it does not reduce the quality of your coding
and comes with a variety of other advantages that include better security for your site as well as the
ability to handle larger traffic. However, the dedicated server can be quite costly to maintain and you
have to have the financial muscle to make sure you can afford this. If you are not in a position to afford
the dedicated server, there are a number of other options that you can use to cut back on the loading
time.
Decrease your code size
First you have to optimize your content and reduce the space that has been taken by this. To do this,
start by removing the unnecessary whitespaces, old comments and any empty elements. This will free
up sufficient space for you to note an improvement. If you find this quite complex, you can use a
variety of tools that are easily available online.
Optimize the images
Still on freeing up more space, reduce the size of the images that you have on the website as much as
you can. Additionally, try to make sure that you use images that are in the JPEG format. Also check for
the unnecessary comments and colors which can enlarge the size of the image even further.
Having a reliable loading speed can mean a lot for your online business. As much as how fast your
website loads might look quite mediocre, it can have serious implications on the amount of business
that you get. Which is why you can never leave anything to chance.
4 | P a g e W h y S e r v e r S p e e d i s V i t a l f o r I n c r e a s i n g R e v e n u e s
TD Web Services Common Platform for All Your Applications Needs
Ecommerce solutions - Open, hybrid infrastructure and services for building secure, scalable, and highly available ecommerce stores built on Magento, OpenCart, WooCommerce, Oracle Commerce or any proprietary platform. Web content management systems - Application and infrastructure hosting expertise for leading WCMS platforms including Wordpress, Drupal, Joomla, etc.
Benefits for Mobile Ecommerce Applications:
Expertise and experience in building scale and performance for power high- traffic apps regardless of platform
Pre-built, optimized deployments for faster deployments
High performance, SSD-based servers that help enable blazing fast speeds
Hybrid cloud scalability connects bare metal, dedicated, or cloud
Optional monitoring and optimization services with Critical Application Services for better visibility and optimization
Get more details about E-commerceapplication hosting and support:
e: [email protected] w: http://tdwebservices.com/