@rozemaryking

Pivotal Labs Confidential@rozemaryking

Hi.

I’m a Product Manager @pivotallabs

I’m @rozemaryking

@rozemaryking

Chapter Set-Up

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@rozemaryking

Chapter Beta

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@rozemaryking

Chapter Live

Will You Please Be Quiet, Please?

(Also a great book)

User Research Anti-Patterns

1. Not doing any

2. Not having clear goals

3. Talking to the wrong people

4. Tainting the interview

5. Not taking stock

Mistake 1. Not Doing Any

Mistake 1. Not Doing Any

Solution 1. Do them and don’t stop

Ask some why questions

Make a list of your assumptions

Prove the ROI

We learn something everyday and lots of times it’s what we learned the day

before that was wrong. – Bill Vaughan

Solution 1. Do them and don’t stop

Mistake 2. Talking to the wrong people

Solution 2. Find your reps.

Reach deep into networks.

Utilize the tools that are at your disposal.

Go where your customers are, not where you want them to be. –Sean Southey

Mistake 3. No clear goals

Solution 3. Define a learning objective

Understand your assumptions

Use appropriate fidelity.

Keep your list focused.

Solution 3. Define a learning objective

Guide to Design Mockup Fidelity

Mistake 4. Tainting the Interview

Solution 4. You’re not a friend

Build trust

Don’t tell them you care

Let them know their impact

“The worst thing that we can do is to make a product that people don’t want to use.” –Joanna Beltowski

Solution 4. Questions. Less is more.

Start vague, get more specific

Act as if leading is death.

Get comfortable with silence

Solution 4. Questions. Less is more.

Mistake 5. Not taking stock

Solution 5. Debrief

Don’t do this alone

Find the patterns

Prioritize

User Interview Download

Point Mapping

User Interview Best Practices

1. Do them and don’t stop

2. Find your reps

3. Define your learning objective

4. You’re not a friend + Less is More

5. Debrief (preferably with your team)

@rozemaryking

Don’t take it personally.