A lot of folks are doing user research these days, but are we doing it right? This deck has some helpful hints on how to make sure that the feedback you're getting from your research activities is honest and real.
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1. PIVOTAL LABS Pivotal Labs Confidential Hi. Im Rosemary Im a
Product Manager
2. PIVOTAL LABS USER RESEARCH Focuses on understanding user
behaviors, needs and motivations through observation techniques,
task analysis and other feedback methodologies. Generally aimed at
improving the usability of products. Pivotal Labs Confidential
3. The Tale of Two Researchers Josh Sam Pivotal Labs
Confidential
4. Sams Research
5. Joshs Research
6. Helping is cute But doesnt get you much value
7. Will You Please Be Quiet, Please? (Also a great book)
8. BUILD CRAFT YOUR OBSERVE TRUST SCRIPT DEFINE EXERCISE
9. Define Exercise DEFINE THE GOALS DIVERSIFY YOUR AUDIENCE
Pivotal Labs Confidential
10. SET THE STAGE SET UP EXPECTATIONS LET THEM KNOW THEIR
IMPACT Pivotal Labs Confidential Build Trust
11. Craft Your script Pivotal Labs Confidential Hmmm
12. How would you eat these noodles?
13. Craft Your script START VAGUE, GET MORE SPECIFIC ACT AS IF
LEADING IS DEATH GET COMFORTABLE WITH SILENCE Pivotal Labs
Confidential
14. Observe DONT DO THIS ALONE FIND THE PATTERNS NARROW
DOWN
15. Fold the Giraffe Who completed the exercise? What were
biggest researcher challenges? What were biggest subject
challenges? Take-Aways?
16. Pivotal Labs Confidential The point: Check your assumptions
at the door. Be comfortable with failure. It teaches you.
