Aerotropolis:The Gateway to Globalisation and Competitiveness

GCF 2012“The Entrepreneurship Imperative”21-24 January 2012

Wim ElfrinkEVP, Emerging Solutions and Chief Globalisation Officer

January 23, 2012

Perspective from a Technology Company

Students from a High School in California Visiting Bangalore

Virtual Healthcare - Residents of a Village in India

Former President of India, Dr. Abdul Kalam in San Jose

Memphis the AerotropolisWorld’s Busiest Cargo Airport:

A Magnet for Jobs and Companies

Created Created 220,154 220,154

Jobs Jobs

1 in 3 Jobs1 in 3 Jobsin the in the RegionRegion

Added Added GDP: GDP:

$29 Billion $29 Billion

Foreign Foreign Companies:Companies:

100100

Airports Emerge as a Globalisation Engine, Stimulating Economic Growth

Source: Aerotropolis :

The Way We’ll Live Next

Globalisation Innovation: Evolving from Physical Transport

to Physical Transport & Intellectual Transport

Global R&D

Trade

Globalisation 1.0 (started 100s of years

ago)

Globalisation of the Corporate

Brain: Co-creation &

Talent

Global Manufacturing

Globalisation 4.0 (2006-beyond)

Globalisation 3.0 (1990s)Globalisation

2.0 (1980s)

20112011

12.5% of 12.5% of Regional GDPRegional GDP

Making Schiphol Europe’s Preferred Hub

Europe’s Europe’s 22ndnd

Largest Largest AirportAirport

Europe’s 3Europe’s 3rdrd

Largest Largest AirportAirport

By CargoBy CargoBy By

ConnectivitConnectivityy

Europe’s 5Europe’s 5thth

Largest Largest AirportAirport

By By PassengersPassengers

120 Added120 AddedRecentlyRecently

ForeignForeignCompanies: Companies:

18001800

Created Created 120,000 Jobs 120,000 Jobs

45 Million45 MillionPassengerPassenger

ss

Source: Schiphol

Group

1.5 Million1.5 MillionTons of Tons of CargoCargo

Everything is Becoming Connected:The Industrialization of the Internet is Now

Source: Cisco

50

2010 2015 2020

Billions (units)

0

40

30

20

10

Evolution of the Internet

2525

12.512.5

7.26.8 7.6

Inflectionpoint

World Populatio

n

World Populatio

n

Enables Real-Time Connectivity and Accessibility

Expansion of Ecommerce

Collaboration of Intellectual Talent

Regional Residents

Industrial Companie

sOffice Parks

Logistics Companie

s

Visitors

Passengers

Aviation Companie

s

Airports as Infrastructure

Providers

Airports as Service Providers

• Arrival and departure

• Hotel• Retail• Parking

Extended Airport Terminal

• Significant non-aviation commercial activities

• Mall, offices• Multimodal

transportation

Airport City

• Megacities, urban development

• Adjacent region as catchment area

• Branded destination on its own

• Vertical clusters with top companies

• Free trade zones

Aerotropolis

Services EvolutionServices Evolution

The Aerotropolis As A CityOpportunity for Entrepreneurship

Source: Cisco

Airports Becoming Service Providers:Technology is Consumed as a Service

Enabling Enhanced Customer Experience, New Revenue Streams, Operational Excellence and Improved Security

Smart Retail: Lean Retail, Secure Store SolutionsSmart Retail: Lean Retail, Secure Store Solutions

Smart Transport Services: Personal Travel AssistantSmart Transport Services: Personal Travel Assistant

Smart Building ServicesSmart Building Services

Smart Hospitality: Shared ConciergeSmart Hospitality: Shared Concierge

Smart Traffic and Facilities ManagementSmart Traffic and Facilities Management

Smart Supply Chain and MRO ServicesSmart Supply Chain and MRO Services

Smart Location-Based ServicesSmart Location-Based Services

Smart SecuritySmart Security

Airport Services Menu

The World In Flight – Aerotropolis at the

Center

Growth: Growth: 1975 - 20051975 - 2005

Growth: Growth: 2010 - 20142010 - 2014

Growth: Growth: 2010 - 20502010 - 2050

154% 154% Global Global GDPGDP

335% 335% World World TradeTrade

1,395% 1,395% Air Cargo Air Cargo

ValueValue

37% 37% Air Air

TravelersTravelers

23% 23% Cargo Cargo TrafficTraffic

566% 566% Air Air

TravelersTravelers

1190% 1190% Cargo Cargo TrafficTraffic

1/3 1/3 World World GoodsGoods

$1 Trillion$1 TrillionWorld World GoodsGoods

1% World 1% World Goods By Goods By WeightWeight

By Air - By Air - TodayToday

Source:

IATA

What Cities Want:What Cities Want:

What Cities What Cities Require:Require:

Industrial Industrial CompetitivenessCompetitiveness Job CreationJob Creation

Business Business LocationLocation

Citizen Quality Citizen Quality Of LifeOf Life

• SpeedSpeed • AgilityAgility• AccessibilitAccessibilit

yy

Competition Has Evolved From Nations to Cities.From Companies to Supply Chains and Networks

.

The Rules of Competition Have Changed

Thank You