Company Presentation

Witology Social Organization Technologies

Knowledge | Innovation | Talent

What is Witology?

How does it work?

Our team

Table of Contents

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Our technologies – The next step in evolution of corporate solutions

Technological shift & change of paradigm

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Witology provide to our clients technologies to solve complex multidisciplinary issues and find innovations and talents via employing tacit knowledge of many people: personnel, partners and clients of the company, and external experts.

Social organization for intellectual work at large scale

We help to solve complex business tasks that are time-consuming and expensive or simply unsolvable when addressed with conventional methods.

How?

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3 core elements

Collaborative online environment for retriving tacit

knowledge ― Witology platform

Facilitatiors responsible for the

efficiency of collaborative work of crowdsourcers on Witology platform

Witodology – unique

methodology and approach to collaborative work

Core elements of our technology

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Examples of the projects • Improving labor

productivity; • OPEX savings; • Best practices for the

function; • Employee Motivation

& loyalty enhancement

• Developing product

and services portfolio; • Increasing customer

satisfaction; • Brand management

& PR; • New business

opportunities

• Business process optimization

• Joint strategy development;

• Identifying areas for improvement;

• Developing innovative solutions

Fields of Application and Types of Issues Being Solved

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Internal purpose Client purpose

Partners, Suppliers, External experts purpose

Audience / Purpose

and other issues

1. Solution as a Service

3. License for independent use of Witology platform and Witodology© to build «social organization»

Project

Access to the platform and social organization consulting services

Acquisition of the license

4. Consulting and training Project

2. Software+ as a Service

Solutions for clients

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Identification and use of tacit knowledge

Identification and development of valuable ideas and knowledgeable and talented people

1 2 3

Syntellectual* generation of knowledge

* Syntellect is collective intelligence emerging from collaboration of individuals communicating via computer network communication services based on Witology technologies.

Use of explicit knowledge of a large number of people

Principles for Knowledge Generation

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Knowledge Generation Environment

Socio-semantic Network Social network of participants Semantic network of the results of intellectual activity (ideas, postings, comments)

Intelligent rating system Network-like structure (ratings are a network) Mutual influence (participants’ ratings and intellectual contributions’ ratings) «Fixation» of network’s key nodes

Socio-intellectual Network

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What is Witology?

How does it work?

Our team

Table of Contents

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Solution Challenge Results

Brand management and PR

To reinforce brand awareness of Sberbank as a leading Russian bank of the past 170 years and future

Implementation 4 online platforms and offline surveys all over the country. Preparation of 3 reports for the International Financial Conference

“Sberbank – 170 year”. Witology played the key role in addressing the key challenges this project.

Duration: One month, October – November 2011

All-Russian open crowdsourcing project with leaders of open innovations and social business markets: • Witology • Professionali.ru • WikiVote! • FOM

• 19 000 000 showed their interested in participation

• 787 753 unique visitors of websites of the project

• 106 520 participants of online and offline initiatives

• 450 experts on Witology platform

• 30 winners

Project

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Solution Challenge Results

Developing the Concept of Sberbank in 2021

What will Sberbank be like in 2021?

Implementation Upon results of an open online test 511 experts from over 6

countries were specially selected from the pool of more than 5

000 active community participants. The community work flow

was supervised by facilitators.

Duration: October – November 2011

• Products and services for private clients

• For entrepreneurs • For small business • Interface and services of

Offline Bank • Interface and services of

Online Bank

• 1581 ideas and solutions submitted

• 68 752 assessments given during voting

• 12 820 comments received

• 15 best ideas selected

After a multi-stage selection, voting and Idea market the best suggestions and ideas were included in the “Sberbank-XXI-Future” report and were presented by the authors at the international financial conference “Sberbank – 170 years” hold on November 12, 2011.

Project

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Solution Challenge Results

Identifying Areas for Improvement

Preparing a set of improving

proposals on the program concept

“Global Education”

Implementation More than 550 participants from all over Russia took part in the project. The program concept “Global Education” underwent public evaluation, areas and suggestions for its improvement were identified.

Duration: 2 weeks, December 2011

To gather and work out improving

proposals on the concept with

the help of Witology

technologies

• 435 ideas on the program concept “Global Education”

• 60 valuable comments, 50 best suggestions on profession selection

criterion and 50 on the program transparency guarantee

• 9 winners 3 nominations

Upon the project results the best ideas on two key

directions were figured out: “The criteria for profession

selection according to which the abroad education will be

granted” and “The program transparency guarantee ”.

Project

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Implementation

Solution

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Challenge Results Improve the online agent performance in selling car insurance policies

Figure out the solutions on changing the current framework together with online agents with the help of Witology technologies

• 529 ideas on improving the current online agent framework

• Over 2 000 comments given

• 46 solutions selected and worked out for Idea market

• 7 winning ideas and 11 participant winners

Over the course of the project key issues were identified, the

principal problems in the “Online agent” programme were

figured out as well as concrete improving proposals. The

outcome of the project was a new improved framework aimed

at higher performance of online agents.

Over 260 participants from 17 Russian cities took part in the project. Duration: 2 August 2011 – 3 October 2011

Increasing Performance

Project

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What is Witology?

How does it work?

Our team

Table of Contents

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Our team: Executive and Co-Founders

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Alexander MALIOUKOV Chief Executive Officer

Alexander OSLON Co-founder

Sergey KARELOV Co-founder, Chief Technology Officer (CTO)

Alexander is the founder of the International Union of Internet Professionals, EZhE, the author of a number of online projects and contests (including ROTOR). He graduated from Åbo Akademi University, Finland, and has Master’s degree in Computer Science. Alexander was in charge of the internet department of Benefon, a Finnish mobile phone manufacturer, for five years. In 2007 - 2010 Alexander was CEO of Blondinka.Ru, an Internet Advertising Services that he built from scratch.

Alexander, PhD in Engineering, devoted 15 years of his career to developing and implementing data analysis methods and data analysis software tools; since 1988 he has focused on sociology and in 1992 became one of the Founders and President of the Public Opinion Fund, Russia‘s largest independent social research organization

Sergey, PhD in Engineering, has been working in the IT field for more than 30 years. He took part in work on nuclear reactor simulation, run departments of large computing centers, worked as top manager for Interquadro, IBM, Silicon Graphics (SGI). Since 2001 Sergey has worked as an independent IT consultant. In 2004 he became Chairman of the Counsel of the League of Independent IT Experts (LINEX)

Our investors

Over 40 experienced professionals

Artem Stepin Executive Vice President, Business Development

Evgenia Chernyshova Facilitator

Yulia Kopysova Marketing Director

Andrey Zorin Senior Vice President, Project Department

Alexander Levin Chief Architect, Software Development

Igor Korshunov Vice President, Software Development and Engineering

Anton Kondratyuk Business Analyst

Yan Kivaev Product Manager

Rostislav Yavorsky Vice President, Models & Algorithms

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