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WordPress is one of the most widely used open-source content management systems for websites and blogs. The reason for this is due to its out of the box simplicity, usability and SEO-friendliness. This presentation covers the ins and outs of WordPress installation and set-up and the value the platform can provide small business owners, online marketers and webmasters.
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WordPress Set-up & Installation
Presenter:
Date:
Location:
John Hutchison
August 8th, 2012
Formic Media
Formic Team Open Source Awesomeness
• Launched in 2008 to service small business &
partners
• Specializes in search, social and website
development
• 100% of Account Team Google AdWords &
Google Analytics CertifiedGoogle Analytics Certified
• 7 employees & 45+ clients
• Strategic partnerships (Local & National)
• Focus on education via monthly Seminar Series
What We Do
Services
Local SEM Company for Small Business
Formic Media's pay-per-click (PPC) advertising
services provide small and local businesses
guaranteed visibility within targeted search
results, via paid "sponsored listings".
PAY PER CLICK
Formic Media's search engine optimization (SEO)
services help small and local businesses to
generate visibility within "organic" or “natural"
search engine listings.
SEARCH ENGINE OPTIMIZATION
Formic Media's SEO-friendly website design and
development services provide small businesses
with an affordable, functional and highly visible
Web presence.
WEB DESIGN
Formic Media's social media marketing (SMM)
services enable small and local businesses to
leverage free/ low-cost networks to gain
increased brand awareness.
SOCIAL MEDIA MARKETING
We have created the appropriate processes, tools
and methodologies needed to be efficient and cost
effective for your team and your clients.
PARTNERSHIPS
Attend Formic Media's free monthly search
engine marketing seminars. Learn the latest and
greatest in the search engine marketing industry.
FREE SEMINARS
Agenda Open Source Awesomeness
Why Use WordPress
• WordPress Overview
Setting It Up out of the Box for SEO
•Hosting Setup & options
•Permalinks(Pretty URLs)•Permalinks(Pretty URLs)
• Plugins to Install
WordPress SEO Open Source Awesomeness
• WordPress is an Open Source Content
Management System (CMS).
• It is a framework that is built in php and utilizes
a mysql database.
• It is used by over 12% of the 1,000,000 most
trafficked websites.trafficked websites.
• WordPress has grown to be the largest self-
hosted blogging tool in the world.
• There is a difference between WordPress.com
and WordPress.org
WordPress SEO Open Source Awesomeness
• Two ways to do it:
• Through your Hosting provider, if they provide it
• Manually with a mysql database and ftp access
• To run WordPress your hosting just needs a couple
of things:
• PHP version 5.2.4 or greater
• MySQL version 5.0 or greater• MySQL version 5.0 or greater
• For access to most of the following plugins, you will
need to install your own version of WordPress.
Many of these do not work on WordPress.com
hosted accounts.
Click Here for Install Step by Step
WordPress.org Open Source Awesomeness
Setting it Up Open Source Awesomeness
Set your Permalinks• Navigate to Settings > Permalinks and Choose by Post Name
Plugins Open Source Awesomeness
• What is a plugin?
• Tools to help make your life easier by helping to
automate and reduce the amount of time spent on
programming/development
• There are over 12,000 plugins specific to
WordPress
Utilize the WordPress Plugin Directory• Utilize the WordPress Plugin Directory
Plugins Open Source Awesomeness
• XML Sitemaps• Google XML Sitemaps, Better XML Sitemap Generator
Plugins Open Source Awesomeness
• Redirection• Allows you to make 301 redirects very easily
WordPress 101 Open Source Awesomeness
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Contact John McPhee for more [email protected]
503.517.9059 x122
