Structure of a Brief

Briefs: a condensation or an abstract of larger document or a series of larger documents.The purpose of creating a brief is either to negotiate, seal contracts, set competitions, co-operate to benefit clients presented either in a formal, informal or tender format.

ESSENTIAL ELEMENTS FOR ANY BRIEF. Title:Project:Start date:Deadline:Unit abstract [summary].Learning outcome:Tasks; information, instructions:Criteria:References:

• When creating a brief you need to think about how many pages you need , meaning ; use of space in between each element in the brief to present to your client, also think about grammar, font and style, as it has to suit the format that you are creating.

• Another key thing that you should look out for is , proof read your writing, as you don’t want to embarrass yourself in front of you clients, such as making grammatical mistakes or not mentioned the conditions, fees, tasks, deadline, references, criteria, summary or legal issues, which will reflect badly on you.

CONTRACTUAL BRIEF

Contractual brief is type of brief, which is between the client and the employee, it explains the duties and what is required, also how the company works and

how much the employee will receive.

On the legal document it includes , what the employee is agreeing to and its precise on points such

as price and payment terms.

NEGOTIATED BRIEF

Negotiated brief, is like a resolution from other briefs where 2 parties have different

ideas from each other, during the negotiation process the parties debate their issues about the brief and the detail of the final product.

The whole aim is to come to a decision by compromising have to come to an agreement

that would suit them all.

FORMAL BRIEF

Formal brief, is written out clearly, informs you of what they are expecting on the date of submission.

Also a summary of information is given out to whoever its addressed to in terms; what has to be include?

What needs to be achieved?Who is it meant to attract?

How reliable is it?This format is unprotected, meaning that the contracts legal side is not always legally secure, but unnecessary

information isn't included.

INFORMAL BRIEF

This type of brief isn't written out, as it can be dealt with face to face, where the expectations

are displayed, also the requirements of the product is discussed, so they are all well informed of the issues, before

agreeing.

COMMISSION BRIEF

When a TV broadcaster, such the BBC employees an independent

production company to produce a program for their schedule.

TENDER BRIEF

This type of brief, more of a written invitation lets the client have a vocal approach towards other individuals, who are present in the conference, it give the client an opportunity to pitch their outlook of the product and what

they would expect.

CO-OPERATIVE BRIEF

This type of brief allows the client to hire a 2 or more companies to

undertake the stages of finalising the product, which results in more effect,

as it involves companies which means more of a chance of

succeeding and meeting to the criteria.

COMPETITION BRIEF

This type of brief can be seen, as quite simple, as its been documented on a on different formats, where individuals or

parties can compete to produce the final product and the client will judge them all,

and which one impresses the client in terms of creativity, flair, solid outlook, attract the

public attention and unique.After the winner has been awarded, then it

will stated on a document, website, etc.

OPPORTUNITES

Self Development

From working on the brief it allows you to identify your own strengths and weaknesses at the same time, during the process you will learn particular skills , which will help you finalize the product in the future. And it lets you clarify and be specific about the product.

NEWS SKILLSWhatever the expectations of the brief, you will have developed research skills that lets you explore more of a wider approach e.g. if you were set a brief, where you had a create a short film, you will need to know how to use the camera equipment, setting the light, editing, finding locations and actors, within the process you are pushed out of your comfort zone, which will then let you have experience and increases your confidence.

MULTI-SKILLINGThe client may have set you a brief, where you need more members of the group, without going out and hiring others, as it will be time consuming, you would take

on other roles, which would require different skills.

CONTRIBUTESWithin a brief, there are tasks set out, when discussed within the group roles are

allocated and these are the individuals that contribute: researcher; which will get sources from the internet such information related to objective, music,

photos, map and other useful resources, the team members which create the product, designer of the product and the client who set the brief.

READING A BRIEF

Before anything you need to read the summary, which gives you a brief understanding of what it is expected from the client, then followed by tasks that have to be carried out to achieve the final product. DEGREE OF DECRETION: INTERPRTING A BRIEFRead carefully and be vigilant, especially the terms and conditions, as they give you the do’s and don'ts , which will then let you chose whether to accept the brief or not.

KEY POINT: REMEMBER THE DATE OF DEADLINE.Also when reading you need to have a strong interpretation of what is expected from the criteria. Location, research, be very aware of the terms and conditions, and what happens during the process, also after completion of product.

NEGOTIATING THE BRIEF WITH THE CLIENT

When negotiating, you need to present you issues within the brief, in terms of the final outlook of the product e.g. colour scheme, text and content.

You have to remember that you have to meet them halfway, as the client set out these expectations, so just point out the necessary points that prevent you

from finishing the product.Your attitude towards the client has to be in a good tone, also when addressing the client, you need to be confident and present them with the pros and cons

based on experience, so it will persuade the client to negotiate.

ADMENDMENTS TO FINAL PRODUCT

When it comes to final product, this stage needs negotiating, where the client and the employee would discuss the corrections that can be made to change e.g.: font, text, music colour and etc.BUDGETYou could be self financed or given a specific budget, this also needs negotiating with the client, where you need your persuasive skills to win your side of the argument.CONDITION FEESDepending what the format the legal document, the minor condition fees may be altered to favour towards the employees and client, without this change, it may cause distress and lack of communication between the client and the employee.

CONTRAINTS: LEGAL, ETHICAL AND REGUALTORY

Legal issues have to be interpreted very carefully, as this key part may disable your product.And financially ruin you and at the same time you gain a bad reputation, meaning no one would accept your brief.Ethical issues that have to be stated, when setting out the brief: no offensive language, signs.Inappropriate music or illegal substances at present.Libel defamation. Copyright.Regulatory is like a body that sets the law and directs the brief expectations to being legal, also it defends you when put in a position , where you may be enforced to change or taken to court.

CWC is opening a short film competition, where a judging panel from the British Film Institute will be present, they are expecting high quality footage and something unique and attractive.The short film should be about 2 minutes long[ excluding the credits]Theme is “shocked” , it can be any genre.Criteria;Creativity. Excellent editing, acting. Kept to the theme.DEADLINE: 25th march 2014-START DATE: 25th November 2013, submitted to head of film department, Room number (TBC)It will be viewed at the 27th march 2014 , 2;15PM at the Sarah Siddons theatreWinner will be announced 2 weeks later and they will be contacted through the college, where they would collet their prize also the film will be premiered at the BFI.For more information, please visit, www. Cwc.ac.uk, for more information and terms and conditions.