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www.workxpress.c om VAR’s, ISV’s, and Resellers 717-421-1820 [email protected]

WorkXpress for Channel Partners

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WorkXpress: introduction and case study for channel partners - VARs, ISVs, OEMs, Resellers, Agents

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Page 1: WorkXpress for Channel Partners

www.workxpress.com

VAR’s, ISV’s, and Resellers

[email protected]

Page 2: WorkXpress for Channel Partners

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Express Dynamics was formed in Spring 2002• 7 years ongoing R&D

• In Production with customers since 2004

• WorkXpress commercial release - Winter 2005

• 2nd generation WorkXpress platform private release – Sept. 2008

• Public release of WorkXpress April 2009

Recipient of Ben Franklin and otherawards for technologyinnovation

History

Page 3: WorkXpress for Channel Partners

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We founded WorkXpress on the premise that in a trillion dollar market it appeared most businesses were unhappy with their software options. • Large organizations – people wait in line for months to get simple

tasks done IT departments are swamped with requests. Result is a complex landscape of non-core applications Complexity caused by above creates self-fulfilling problems and

risks for organizations. This is particularly true as new regulations are passed such as SOX and HIPAA that require increased oversight and control

• Small organizations – software isn’t utilized Everyone has a horror story Very small penetration of automation-software = a great deal of

inefficiency Cannot afford the monetary and resource expense to make

these deployments work

The Problem

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Today, there is only a very shallow penetration of software automation in business, possibly 20%.

“We envision a world where everything having to do with application software is so fast and easy that all businesses can fully automate their processes to maximize efficiency and profitability.”

- Treff LaPlante

President & CEO

Our Vision

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Share or consume content easily

• Integrate with external data sources Manage application lifecycle easily Manage systems easily

• Choice of hosted or local systems Common tool set for diverse applications,

easily learned/supported • 5 fundamental building blocks

• 5 key tools/interfaces

• Highly contextual WYSIWYG environment

• All mechanics exposed More choices for the customer

• Server location

• Who delivers professional services

• Who delivers sys admin function

• What content is ultimately delivered

• Low risk financial requirements

• Sophisticated pre-built content to start from if desired Designed for the channel

• We see the knowledge and relationships of the army of technology partners out there as essential to any practical success, and designed our model to enable them to be successful when leveraging WorkXpress.

Our Solution:The World’s Only 5GL PaaS

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The Value of PaaS

Incremental gains in either productivity or empowerment will not be enough to overcome the “cost” of increased dependency on 3rd party platforms.

Therefore, the long term value drivers of PaaS must be: 1. Evolutionary gains in making existing technology staff more productive, or 2. A dramatic increase in the pool of individuals able to accomplish what has

historically been highly technical tasks.

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You Own the Customer Relationship• Choose the billing, hosting, and customization services relationship

Customization Services Hosting Services

• Determined by our partners (you) and your customers

• You can host as a SaaS provider, we will host, or your customer can have the servers behind their firewall

Billing Relationship (VAR’s, Agents)• WorkXpress bills the account holder, but we enable you to hold the account. 

• VAR’s sign customers under their account, and we bill the VAR at the discounted rate 

• Agents sign customers under the customer’s account and we commission the agent upon receipt of payment

Product Distribution (ISV’s)• Our partners are free to produce and own proprietary software applications

built on the WorkXpress engine. They are then free to resell these products either through a channel we provide or via any other mechanism

Partner Relationships

Page 8: WorkXpress for Channel Partners

www.workxpress.com

WorkXpress saves Hoover Medical significant time and money - without programming

Case Study

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Overview: Client manages medical cases on behalf of insurance companies

Seven different types of case management

Scheduling of nurses Paperless flow of billing

information to accounting Generation of invoices,

payment of expenses Miscellaneous HR and

credentials management

Case Study

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Unhappy Users• Software was cryptic to learn• Cumbersome to use• Redundant data entry

Ineffective Architecture• Many disparate systems• Excessive paper communication channels between systems• Batch processes to pass data periodically• Poor reporting output

Uncertainty• Application infrastructure quality was questionable – concerned that systems

could simply “stop working”• All systems knowledge held in few personnel. Not easily supportable by anyone

other than the creators.• Little ability for business management to provide any oversight into technology

related issues. Existing technology staff held complete control. Inefficiency

• Long training times• Material downtime• Numerous redundant process operations• Significant manual effort required to compile reports from multiple systems

Risk• Significant risk to business operations in the event key personnel or systems

cease to function

Original Pain Points

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Quickly integrated many departments on a single platform Application size: Over 1200 unique fields Database size: 10 million records 150 users Three server cluster provides ample power (less than 30%

utilization) Client elected to locate servers behind their firewall

Problems Solved

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Saved Time and Money

Results Hours based on independent

evaluation• Java developer rate 20%

higher than .Net

• Java development time 30% longer than .Net

Scope Creep: In scope creep situations, we have witnessed 90% additional cost reduction using WorkXpress.

Hourly Cost

Hours Total

WorkXpress analyst

150 2240 $336k

-Or-

.Net

Programmer(in house)

90 8960 $800k

-Or-

Java

Programmer(in house)

108 11200 $1,200k