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Germans as tourists Agnese Lubka u28737 Oleksandra Soroka u28739 1

Analysis of germans as tourists

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Page 1: Analysis of germans as tourists

1

Germans as tourists

Agnese Lubka u28737Oleksandra Soroka u28739

Page 2: Analysis of germans as tourists

http://independentwriter1.wordpress.com/my-germany-experience/how-to-not-look-like-a-tourist/

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Page 3: Analysis of germans as tourists

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http://independentwriter1.wordpress.com/my-germany-experience/how-to-not-look-like-a-tourist/

Page 4: Analysis of germans as tourists

4Countries worldwide with the most outbund travel trips

2010 Germans made 10% of the global outbound travel.

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Statistics

German National Tourist Board, Incoming-Tourism Germany, Edition 2013 ,Facts and Figures 2012

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6What kind of travelers they are?

City Country

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Top 10 countries

Germany,Spain, Turkey, Greece, Italy, Austria, Egypt,

Portugal, USA,Tunisia

Thomas Holtlien Hagen, German Culture, 2011

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Top 10 cities

Hamburg, Berlin, Paris, Rome,Dresden, London,

Wien, Munich, Barcelona,Köln

Thomas Holtlien Hagen, German Culture, 2011

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How do they book?

HOTELMARKETING.COM, June 2013

53%38%

9%

Internet Travel agencies Other

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Why do they travel?

Minimum 4 weeks of vacation: a part of German working culture

A lot of travel agencies in every city

Retired population – Time,Money

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How do Germans travel?

83-85% 4 and 5 * hotelsMore than 55% choose all inclusive

55%27%

18%

Car Plane Other (train,bus,boat)

Statistisches Bundesland Deutschland. 2009. Tourismus in Zahlen. Germany

Page 12: Analysis of germans as tourists

12Their activities in

destination

Relaxing (sun and beach destinations)Exploring the cultureEnjoying the nature (e.g. Norwegian

mountains)Sports (mostly for young)

http://www.augustaga.org/About-Augusta/Outdoors

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How do destinations attract German tourists?German speaking personnel Location (reach ability)Weather(mostly south)All inclusive (mostly for retired people)

http://www.caribbeantravel.com/accommodation/all-inclusive-resorts/sonesta-maho-beach-all-inclusive-resort-casino

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Discussion

What can you develop in your country to attract more German tourists?

Page 15: Analysis of germans as tourists

15Thank you for your

attention

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Sources http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-

DS-08-001/EN/KS-DS-08-001-EN.PDF http://independentwriter1.wordpress.com/my-germany-

experience/how-to-not-look-like-a-tourist http://www.caribbeantravel.com/accommodation/all-

inclusive-resorts/sonesta-maho-beach-all-inclusive-resort-casino

Thomas Holtlien Hagen, German Culture, 2011 German National Tourist Board, Incoming-Tourism

Germany, Edition 2013 ,Facts and Figures 2012 http://www.augustaga.org/About-Augusta/Outdoors