1. WERE NOT JUSTAN ADVERTISING AGENCY

2. WERE NOT JUSTA DIGITAL AGENCY 3. WERE ANAUDIENCE ENGAGEMENTAGENCY 4. MARK WARNEROUR CLIENTS 5. MARK WARNERTHE CHALLENGEGreat product.Great staff.Customers have a great time.And they keep coming back.ButDo potential customers know much about you and what you stand for?Whats it like to be on a Mark Warner holiday?How do you communicate what Mark Warner is all about in a personal way? 6. P&O FERRIESTHE BRIEF Marketing campaign that operates on personal level Open a public dialogue with individual customers Give the brand a voice Campaign with authenticity and emotion Focus more on inspiration rather than detailed or tactical messaging Engage new customers and build a new audience Emphasis on longevity and brand awareness 7. MARK WARNERMARK WARNERTHE THINKINGTravel is inherently social, people love to brag and share their holidays in socialContent is key in creating brand associationsContent has a role to play in the travel customer journey, inspiring and educatingMark Warner staff and resorts were starting to embrace social as marketing toolA loyal and enthusiastic customer base but not yet engaged and interacting withthe brand in social mediaUse your existing customers to produce content and share it with their networksUse existing platforms to keep it simple 8. MARK P&O FERRIESWARNERTHE CORE IDEAHolidays are measured in weeksThey are personal experiences for every individual in the family/couple/groupMark Warners activities offer opportunities for unique and memorableexperiencesPeople naturally want to record their memorable momentsThey also want to share them 9. MARK P&O FERRIESWARNERTHE CORE IDEALets stimulate, harness and enable this instinctPeople seek kudos and to be recognised and published by a brandLets get that full MW feeling across by involving staff and team members acrossthe boardWe then harvest, collate, curate and publish this rich content to educate, inspireand entertain existing and future customers 10. MARK WARNERTHE SOLUTIONKeep it simple, keep it socialPeople are comfortable with Facebook, YouTube, Twitter and Instagram theypost their content tagged #MyWeekIt can capture experiences, moments, achievements, interests, activities, video,photos and storiesIt can come from the resort, a member of staff, a customer, a parent, a child, etc 11. MARK WARNERTHE SOLUTIONMark Warner respond to interaction, moderate the content and then publish itonlineIncentives, holidays and spot prizesInvite the user to share their published content for amplificationWe can then segment, curate and group the content (product, destination,audience, etc.) 12. PM&AO RFEKR RWIEASRNERCUSTOMER JOURNEY 13. ThankyouDean Harvey4 St. Georges PlaceBrightonEast SussexBN1 4GATel: +44 (0)1273 704040www.designate.com