Creative Tourism Austria & International DevelopmentCreative Tourism Austria & International DevelopmentDeveloping & promoting innovative tourism strategies around the worldDeveloping & promoting innovative tourism strategies around the world

CARAT International Conference – February 2015CARAT International Conference – February 2015

Elena Paschinger | International Travel Writer & Tourism ConsultantElena Paschinger | International Travel Writer & Tourism Consultant

www.CreativElena.comwww.CreativElena.com

Creative Tourism Austria & InternationalCreative Tourism Austria & International

• IntroductionIntroduction

• Concept & IdeaConcept & Idea

• Marketing & PRMarketing & PR• IntInt’’l Networksl Networks• DevelopmentDevelopment

opportunitiesopportunities• DiscussionDiscussion

Concept & DevelopmentConcept & Development

• Market Trends (authenticity, interest in regional culture, Market Trends (authenticity, interest in regional culture, self-actualization, generation 50+)self-actualization, generation 50+)

• Growing demand for new and innovative forms of culture Growing demand for new and innovative forms of culture tourism, rising number of interested partners for tourism, rising number of interested partners for development around the world (CT network)development around the world (CT network)

• Creative Tourism Austria: Support from the Austrian Creative Tourism Austria: Support from the Austrian National Tourist Board & New Media Travel PublishingNational Tourist Board & New Media Travel Publishing

A way ahead for Creative Tourism WorldwideA way ahead for Creative Tourism Worldwide

• 2010: Foundation of the Creative Tourism Network2010: Foundation of the Creative Tourism Network• 2011: Launching Creative Tourism Austria2011: Launching Creative Tourism Austria• 2012: Presentation of the Creative Tourism Network Thailand & 2012: Presentation of the Creative Tourism Network Thailand &

second International Conference on Creative Tourism in Parissecond International Conference on Creative Tourism in Paris• 2013 – ongoing: Creative Tourism Networks around the world2013 – ongoing: Creative Tourism Networks around the world

• Creative Tourism Austria: Marketing association with 100 members : Creative Tourism Austria: Marketing association with 100 members : Hotels, destinations, artists, creative clusters ...Hotels, destinations, artists, creative clusters ...

• Common goal: Public relations, networking and marketing in order to Common goal: Public relations, networking and marketing in order to raise awareness for creative cultural offersraise awareness for creative cultural offers

Creative Tourism AustriaCreative Tourism Austria

““Experiencing arts, crafts & culinary holidays across Experiencing arts, crafts & culinary holidays across AustriaAustria”” … … ART & CULTUREART & CULTURE

Creative Tourism AustriaCreative Tourism Austria

““Experiencing arts, crafts & culinary holidays across Experiencing arts, crafts & culinary holidays across AustriaAustria”” … … TRADITIONAL CRAFTSTRADITIONAL CRAFTS

Creative Tourism AustriaCreative Tourism AustriaExperience packages for creative cultural travellers in Experience packages for creative cultural travellers in

Austria… Austria… CULINARY EXPERIENCESCULINARY EXPERIENCES

Marketing & PR (Online)Marketing & PR (Online)Social Media StrategySocial Media Strategy• http://BLOG.kreativreisen.athttp://BLOG.kreativreisen.at

– Encouraging links & backlinksEncouraging links & backlinks– Moderated discussion, feedbackModerated discussion, feedback– Networking with high-profile, new media travel writersNetworking with high-profile, new media travel writers

• Facebook, Twitter, InstagramFacebook, Twitter, Instagram– Discussion & interaction, promotion Discussion & interaction, promotion

through events & special dealsthrough events & special deals

• YouTube (Videos), Flickr (Photo gallery), Pinterest …YouTube (Videos), Flickr (Photo gallery), Pinterest …

International Creative Tourism NetworksInternational Creative Tourism Networks

Development OpportunitiesDevelopment Opportunities

• Networking with related industries: Networking with related industries: Food & Wine Travel, Adventure Travel, Food & Wine Travel, Adventure Travel, Eco-Travel, ...Eco-Travel, ...

• Networking across industries: New Networking across industries: New Media Publishing, Festivals, Meetings, Media Publishing, Festivals, Meetings, Conferences & EventsConferences & Events

• Creative Travel Book PublicationCreative Travel Book Publication• Securing Funding & InvestmentSecuring Funding & Investment

• Business Development & InnovationBusiness Development & Innovation