TervetuloaTervetuloa

VelkominnVelkominnVelkommenVelkommen

VälkommenVälkommenVælkominVælkominTeretulemastTeretulemast

Terveh tulguaTerveh tulgua

TikilluaritsiTikilluaritsi

Burie båetemeBurie båeteme

2

Did you know that our ancestors were Vikings? That’s why we like to travel!

Did you know that we have a hotel that disappear every year!

The Ice Hotel in Jukkasjärvi

Did you know that during the summer we have daylight 24 hours - The Midnight sun

OurMarket

OurMarket

NONO

SESE

DKDK

ISIS

FIFI

TheNordicCountries

TheNordicCountries

In the Northen part of Europe

In the Northen part of Europe

The Nordic CountriesThe Nordic Countries

37%

22%

19%22%

populationpopulation

1818

3030million

2424

€€

presentpresent

20042004

€€

independenceindependence

The IssueThe Issue

qualityqualityvaluevalue

unemploymentunemployment

inflationinflation

incomeincome

spendingspending

confidenceconfidence

Access toAccess to

computer Internet cell phone

computer Internet cell phone

80%80%

Source: OECD, Science Technology & Industry Scoreboard

Expenditures

on R&D, software &

higher education

Expenditures

on R&D, software &

higher education

4,24,34,64,74,74,85,25,2

6,06,5SE

USFIKRCHJPCADKNLDE

as a percentage of GDP

IT societiesIT societies

They have time to travel.They have time to travel.

weekendsweekends

annual leaveannual leave

20 weeks20 weeksper year

workwork

public holidayspublic holidays

disposable incomedisposable income

travel expenditurestravel expenditures

€118 billion€118 billion

€6 billion€6 billion5%

per year

They can afford to travel.

They loveto travel.They loveto travel.

The IssueThe Issue

alternativesalternativeschangechange

40%40%

30%30%

20%20%

10%10%

totaloutboundtravel

totaloutboundtravel

16 million travelers

it ain’t easy!it ain’t easy!1,

600

km

Stockholm

Vietnam

Australia

Thailand

Northern Summer / Winter

112

2

3

4567

8

9

10

11

9

6

6

Time difference

Distance (km)

15596

7897

8268

Flight time

21

11

10

1 300

1 647

2 109

Avarage* price per air ticket (USD)

* Source – luftgrop.se

The IssueThe Issue

convenienceconvenience

OurTargetGroups

OurTargetGroups

DINKsDouble Income No Kids

DINKsDouble Income No Kids

YIPsYoung Independent Professionals

YIPsYoung Independent Professionals

Active ElderlyTravelers

Active ElderlyTravelers flexibilityflexibility

timetime

moneymoney

independent =independent =

of all householdsof all households

childlesscouple

single parent+ single child

singleperson

70%70%

independent travelers with …independent travelers with … no obligations plenty of money unlimited time

no obligations plenty of money unlimited time

WHO ARETHESE

PEOPLE?

WHO ARETHESE

PEOPLE?

2.01.81.61.41.21.00.80.60.40.20.0

all adults 15—24 25—44 45—64 65—74 75+

trips per year

age / years

trips per traveler

trips per adult

active elderly travelersper year

across the Nordic countries

2,000,0002,000,000

terrorism terrorism

disease disease

war war

OurActivities

OurActivities

NORDIC PROFILE BRIEFAPRIL 2008

ECONOMY OF SCANDINAVIA

• Scandinavian population – about 24 millions• Largest exports – iron, paper wood • All 4 countries are doing well both socially

and economically • An agening population (30 % of the

population are over 50 yars old)

• Small household sizes

Key sources used by Nordic travellers to decide destination

for a trip(It is a very consumer driven, sophisticated market)

• Travel Agent 20%• Internet 20%• Travel promotions/articles60%

Sources for booking overseas travel

• Travel agent 70%• Internet 25%• Others 5%

How do Nordic travellers travel?• Alone 20%• With friends 50%• With family 75%

TRAVEL TRENDS

Activities when travelling to foreign countries

Rest & Relax and tours 70%Tours only and exploring the country 30%

Top destinations in Asia (2007)1. Thailand – 700 0002. Singapore – 134 0003. Malaysia – 125 0004. Australia – 62 0005. Dubai – 55 0006. Hong Kong – 54 2007. Japan – 46 000

Holidays in the nordic countries•School holidays – one week in the middle of February (week 9 or 10)

•Easter holiday – one week in April (week 15 or 16)

•Summer break – 10 weeks streching over the months of June, July and August. Scandinavians usually takes out their vacation during this period

•Autumn break – school holidays one week in the middle of november

•Christmas Holidays – Usually 2 weeks over the christmas holiday and new year

Fairs

In-HousePresentations

Educational

Press

Conferences

Tour-Op.

Visits

Media Lunches

activitiesactivities

travel agentstravel agents

information information

education education

qualificationqualification

brochuresbrochures

manualsmanuals

seminarsseminars

road showsroad shows

VietnamAmbassadors

VietnamAmbassadors

Key issues for the future

• Responsible tourism

• Building bridges between cultures

• Integration of local elements in Resorts and Restaurants.

• Vietnams advantages in Eco tourism.

• Adventure tourism• Online reservations• Online informations• Direct flights• Quality and safety• Infrastructure• Roads• The people!

OurSummary

OurSummary

love to travel individually have €16 million to spend have 20 weeks at their disposal are looking for alternatives

16 million people who …16 million people who …

in briefin brief

herehere

caters to individual travelers offers quality and safety is available all year round offers an alternative climate

a destination that …a destination that …

in briefin brief

therethere

KiitosKiitos

Kærar þakkirKærar þakkir

Mange takkMange takk

Tack så mycketTack så mycket

QujanaqQujanaqGiitit ittGiitit itt

AitähAitäh

Takk fyriTakk fyri

Presented byLena Skogström

Ericson

Presented byLena Skogström

Ericson