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CHUTTI ON WHEELS
INTRODUCTION
• In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.
-Robert Runcie • Tourism businesses are under increasing pressure to continually reinvent themselves to meet the changing needs of the consumer.•Our business idea : CHUTTI ON WHEELS
CHUTTI ON WHEELS- Tourism where adventure and luxury goes ‘HAND in HAND’.
Our Mission: “The mission of Chutti On Wheels is to be the leading Caravan based travel and related services company of choice, providing premier services and an entirely exotic experience to all customers.”
ABOUT ‘CHUTTI ON WHEELS’
CHUTTI ON WHEELS is India’s first caravan based tourism companyThe idea, as the name suggests, is to provide our customers with the luxury of travelling in a Hotel.
SWOT ANALYSIS
• NEW GOVT. REGULATIONS THAT MIGHT NOT SUPPORT THE BUSINESS
• OTHER TOUR PLANNERS• PEOPLE STEREOTYPING
TRAVELLING/ VACCATIONS TO TRADITIONAL WAYS
• ECONOMIC CRISIS EFFECTS ON TOURISM
• TRAVELLERS LOOKNG FOR A DIFFERENT APPROACH TO TRAVEL
• VARIOUS INCENTIVES & CONCESSIONS EXTENDED BY THE GOVT.
• REGULAR FLOW OF TOURISTS
• UNIQUE THUS LESS COMPETITORS
• NEW BRAND: TRUST ISSUES
• LESS VARIETY OF FOOD
• HARD TO REPLACE TRADITIONAL WAYS
• COULD BE UNCOMFORTABLE FOR PEOPLE OF OLD AGE GROUP
• INNOVATIVE CONCEPT• FLEXIBLE• CONVENIENT- FACILITIES
AT EACH DOORSTEP• ADVENTUROUS AND
LUXURIOUS• INSTANT BACKUP• SECURITY
STRENGTHSWEAKNES
SES
THREATSOPPORTUNITY
ANALYSIS OF THE QUESTIONS IN THE
SURVEY
GENDER: The survey was undertaken by 98 females and 87 males.
Female Male Grand Total
9887
185
GENDER
AGE GROUP: The survey has been conducted on 185 people. 63% of the people in the age group 21-25 undertook the survey. 15% of the people are in the age group above 31.
16%
63%
6%
1% 7%
7%
AGE GROUP
15-20 21-25 26-3031-40 41-50 50 and above
NUMBER OF FAMILY MEMBERS: 101 people out of 185 (55%) who undertook the survey have a family size of 2 to 4 people which could make “chutti on wheels” a preferable option for them.
< 2 2-4 4-6 6-8 > 8
Series1 3 101 59 7 15
10
30
50
70
90
110
Chart Title
Axis Title
FAMILY INCOME(P.A): It has been seen from the survey that out of 185 people maximum number of people i.e 97 have a family income of 5-15 lakhs.
< 3 lakhs 3-5 lakhs 5-10 lakhs 10-15 lakhs 15-20 lakhs > 20 lakhs0
10
20
30
40
50
60
8
24
54
43
26 26
WHERE ARE YOU ORIGINALLY FROM?
Central IndiaEast IndiaForeign NationalNorth IndiaSouth IndiaWest India
The survey has been conducted mainly on people in North India. Thus our results could be biased towards the views of North Indians.
WHERE DO YOU HAIL FROM?
Big City Metropolitan Small city
Series1 59 83 43
5
15
25
35
45
55
65
75
85
HOW OFTEN DO YOU GO ON A HOLIDAY?
Once a year2-3 times a year
3-5 times a year> 5 times a year
0
20
40
60
80
100
120
104
65
10
5
57% of the people go on a vacation once in a year.
WHERE DO YOU TRAVEL MOSTLY FOR HOLIDAYS?: 64% of the people who undertook the survey prefer travelling nationally. Chutti on wheels is suitable for such travelling purposes.
Loca
lly
Natio
nally
Abroa
d
Loca
lly, N
atio
nally
Natio
nally
, Abr
oad
Loca
lly, N
atio
nally
, Abr
oad
0
20
40
60
80
100
120
20
101
15
34
102
Series1
WHAT WILL BE YOUR PREFERRED REGION OF HOLIDAY?
43%
38%
12%
7%
We can initially focus on providing tours to hilly or costal regions as 81% of our sample size is interested in going to such places
WHO DO YOU LIKE TO HOLIDAY WITH?
Most people prefer to holiday with their family or friends.
WHAT MODE OF TRANSPORT DO YOU LIKE TO USE TO HOLIDAY?
The people that like to travel by car can be easily targeted. As chutti on wheels will be able to provide a personal car like service along with the convenience of not having to drive and manage it yourself
PREFFERED DURATION OF HOLIDAY?
< 1 week 1-2 weeks 2-4 weeks More than a month
101
75
8
1
55% of the people prefer to travel for less than 1 week
PURPOSE OF GOING ON A HOLIDAY?
Most people prefer to go on a holiday for fun or relaxation. Chutti on wheels will be able to provide them with both.
WHERE DO YOU PREFER TO STAY WHILE ON A HOLIDAY?
Very few people prefer to stay in a caravan. Thus it could be difficult initially to get people to try this new concept
YOU WOULD DESCRIBE YOURSELF AS?
15%
59%
26%
Impulsive holiday traveller
Planned holiday traveller
Unplanned holiday traveller
Chutti on wheels is highly suitable for people that are planned as well as impulsive travellers, which accounts for 74% of the people, as it has the entire trip planned in advance and also could be an adventurous experience.
HOW PHYSICALLY ACTIVE DO YOU PREFER TO STAY ON A HOLIDAY?
0
20
40
60
80
100
120
19
97
67
It has been seen from the survey that 53% of the people are moderately active.
HOW ADVENTUROUS ARE YOU TO DISCOVER A HOLIDAY DESTINATION?
40
25
116
64% of the people are moderately adventurous. Even though the 22% that are highly adventurous would be a good target, the ones that are moderately adventurous would also like this experience.
HOW IMPORTANT ARE THE FOLLOWING IN THE SELECTION OF YOUR PLACE OF STAY ON A HOLIDAY?
RATING SCALE:1- NOT A PRIORITY2- LOW PRIORITY3- MODERATE PRIORITY4- HIGH PRIORITY5- ESSENTIAL
AMBIENCEHOSPITALITY
69% people consider it a major priority 69% people think that it is a high priority
FOODLOCATION
It is a high priority for 78% people it is a high priority for 59% of the people
PRICESECURITY
59% people consider it a high priority 75% people consider it a high priority
CLIMATESHOPPING
It ia high priority for 61% of the population It has a varied response. 41% of the people
consider it to be of low priority while 36%
people consider it a high priority
NIGHTLIFEWELL CONNECTED
It has a varied response thus it can be taken 65% people consider it a moderate to high to be moderately importantpriority
AWAY FROM CITY LIFEOTHER SERVICES
It is a moderately important criteria It is moderately important criteria
Result:
The main criteria for selection of a place of stay would be- ambience, hospitality, food, security, location and climate. Next come the criteria’s like price and connectivity. Criteria’s like shopping, nightlife or other services have varied views.
WOULD YOU LIKE THE IDEA OF A “MOBILE HOTEL” IN WHICH YOU TRAVEL TO YOUR HOLIDAY DESTINATION AND THEN BE DROPPED BACK?
7%
13%
20%
27%
33%
1 2 3 4 5
60% of the people seem to be interested in the idea of a mobile hotel. Thus Chutti on Wheels could receive a positive response from people.
RATE THE IMPORTANCE OF THE FOLLOWING FEATURES IN THE MOBILE HOTEL- CHUTTI ON WHEELS:
RATING SCALE:1- NOT A PRIORITY2- LOW PRIORITY3- MODERATE PRIORITY4- HIGH PRIORITY5- ESSENTIAL
PROVISION OF STAYING WITHIN THE CARAVAN PLANNED STOPPAGES
PROVISION OF PANTRY IN THE VEHICLE SECURITY THROUGH GPRS TRACKING
INSTANT BACKUP IN CASE OF VEHICLE BREAKDOWN TOUR GUIDE
WASHROOM WITHIN THE VEHICLETOILETRIES
SERVING LIQUORWI-FI FACILITY
DINING ON ROOFPRIVATE PARTIES
RESULT:According to the survey the most important features are:• Staying within the caravan, planned stoppages, pantry, security, backup, washroom, toiletries, tour guide• After these features the second priority would go to dining on the roof, wi-fi facility, private parties• Serving of liquor does not seem to be a major priority for most of the people
AFTER READING THE DESCRIPTION OF CHUTTI ON WHEELS HOW INTERESTED WOULD YOU BE NOW TO TRAVEL IN IT?
5%4%
23%
44%
25%
1 2 3 4 5
After reading the description of chutti on wheels an 18% increase in the number of people that are interested can be seen. Earlier 20% people were not interested but now only 9% of the people seem to be not interested.
ARE YOU AWARE OF ANY OTHER MOBILE HOTEL OFFERING SUCH FACILITIES?
31%
53%
16%
Never heard of No Yes
84% of the people have not heard about such a facility. Thus it will prove to be a unique experience.
RATE THE IMPORTANCE OF THE FOLLOWING FEATURES IN THE MOBILE HOTEL- CHUTTI ON WHEELS:
RATING SCALE:1- NOT A PRIORITY2- LOW PRIORITY3- MODERATE PRIORITY4- HIGH PRIORITY5- ESSENTIAL
FREE 1 NIGHT,2 DAYS HOLIDAY PACKAGE PICK AND DROP FACILITY
INITIAL MEMBERSHIP DISCOUNTRENT A MOVIE
ON DECK BAR24X7 ROOM SERVICE
LUCKY DRAW/CONTESTS
RESULT:• Free 1 night,2 days holiday package , pick and drop facility, initial membership discount, 24x7 room service could be some features that will help us promote Chutti on Wheels
WHAT PRICE WOULD YOU BE WILLING TO PAY (PER HEAD PER DAY) FOR CHUTTI ON WHEELS?
55% of the people are willing to pay in the price range of 1000-3000 INR. Thus giving us a good price range to start from.
WHICH OF THE FOLLOWING WILL BE YOUR PRIMARY PREFERRED LOCATION TO TRAVEL ON CHUTTI ON WHEELS
Kashmir, Kerala, Goa, Jaipur, Darjeeling and Shimla are the most desirable destinations for travelling on Chutti on Wheels
SEGMENTATON BASIS
1. Geographic
2. Demographic
3. Psychographic
4. Behavioral
GEOGRAPHIC ANALYSIS AND SEGMENTATION
Dividing the market into different geographical units such as country , state, region , city or neighborhood.
We have here, divided our market according to :-
Country(Indian or Foreign National)Region(North/South/East/West/Central India)City(Metropolitan/tier1/tier1, Big City/tier2 or Small City/tier3)
ANALYSISN
ort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Metropolitan Big City Small city
0
5
10
15
20
25
30
35
(BASED ON LEVEL OF INTEREST)
12345
Num
ber
of
People
SEGMENTATION
1. Segment A :- Metropolitan/tier1 West India
2. Segment B :- Metropolitan/tier1 North India
3. Segment C :- Big City/tier2 North India
4. Segment D :- Small City/tier3 North India
DEMOGRAPHIC ANALYSIS AND SEGMENTATION
Dividing the market into groups based on variables such as age, gender, income and family size.
ANALYSIS(BASED ON LEVEL OF INTEREST AND AGE )
ANALYSIS(BASED ON ANNUAL INCOME)
Centr
al In
dia
East
India
Fore
ign N
ati
onal
Nort
h India
South
India
West
India
Centr
al In
dia
East
India
Nort
h India
South
India
West
India
Centr
al In
dia
East
India
Nort
h India
South
India
West
India
Metropolitan Big City Small city
0
2
4
6
8
10
12
14
16
18
< 3 lakhs3-5 lakhs5-10 lakhs10-15 lakhs15-20 lakhs> 20 lakhs
Num
ber
of
People
ANALYSIS(BASED ON PRICE WILLING TO PAY/HEAD/DAY)
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Metropolitan Big City Small city
0
5
10
15
20
25
30
< 1000 INR1000-2000 INR2000-3000 INR3000-4000 INR> 4000 INR
Num
ber
of
People
ANALYSIS(BASED ON NUMBER OF FAMILY MEMBERS)
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Metropolitan Big City Small city
0
5
10
15
20
25
30
35
40
< 22-44-66-8> 8
Num
ber
of
People
ANALYSIS(BASED ON GENDER)
1 2 3 4 50
5
10
15
20
25
30
35
40
45
FemaleMale
Level of Interest(1-Least, 5-Maximum)
Num
ber
of
People
SEGMENT A
PLACE: Metropolitan/tier1 REGION: West India AGE: 41-50 INCOME: 15 Lakhs/Annum FAMILY MEMBERS: 2-6 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day
SEGMENT B
PLACE: Metropolitan/tier1 REGION: North India AGE: 21-25 INCOME: >15 Lakhs/Annum FAMILY MEMBERS: 2-4 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day
SEGMENT C
PLACE: Big City/tier2 REGION: North India AGE: 21-25 INCOME: 12.5 Lakhs/Annum FAMILY MEMBERS: 2-4 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day
SEGMENT D
PLACE: Small City/tier3 REGION: North India AGE: >50 INCOME: 7.5 Lakhs/Annum FAMILY MEMBERS: 4-6 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000 INR/Head/Day
BEHAVIORAL ANALYSIS AND SEGMENTATION
In behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
Behavioral Variables:
Usage RateReadiness StageAttitude
ANALYSIS(BASED ON USAGE RATE i.e DURATION OF HOLIDAY)
< 1 week
1-2 weeks
2-4 weeks
< 1 week
1-2 weeks
2-4 weeks
< 1 week
1-2 weeks
2-4 weeks
Metropolitan Big City Small city
0
5
10
15
20
25
30
35
40
45
50
North IndiaSouth IndiaEast IndiaWest IndiaCentral India
Num
ber
of
People
ANALYSIS (BASED ON READINESS STAGE)
Centr
al In
dia
East
India
Fore
ign N
ati
onal
Nort
h India
South
India
West
India
Centr
al In
dia
East
India
Nort
h India
South
India
West
India
Centr
al In
dia
East
India
Nort
h India
South
India
West
India
Metropolitan Big City Small city
0
5
10
15
20
25
30
35
YesNoNever heard of
Num
ber
of
People
ANALYSIS(BASED ON ATTITUDE)
Would you like the idea of a “MOBILE HOTEL” in which you travel to your holiday destination and then be dropped back? (1- Least, 5- Max)
7%
13%
20%
27%
33%
1 2 3 4 5
ANALYSIS(BASED ON ATTITUDE CONT.)
After reading the description of “CHUTTI ON WHEELS” How interested would you be now to travel in it?
(1- Least, 5- Max)7%
13%
20%
27%
33% 1 2 3 4 5
SEGMENT A
PLACE: Metropolitan/tier1 REGION: West India AGE: 41-50 INCOME: 15 Lakhs/Annum FAMILY MEMBERS: 2-6 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day DURATION: 1-2 Weeks CONCEPT: Not heard of
SEGMENT B
PLACE: Metropolitan/tier1 REGION: North India AGE: 21-25 INCOME: >15 Lakhs/Annum FAMILY MEMBERS: 2-4 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day DURATION: <1 Week CONCEPT: Not heard of
SEGMENT C
PLACE: Big City/tier2 REGION: North India AGE: 21-25 INCOME: 12.5 Lakhs/Annum FAMILY MEMBERS: 2-4 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day DURATION: 0-2 Weeks CONCEPT: Not heard of
SEGMENT D
PLACE: Small City/tier3 REGION: North India AGE: >50 INCOME: 7.5 Lakhs/Annum FAMILY MEMBERS: 4-6 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000 INR/Head/Day DURATION: <1 Weeks CONCEPT: Not heard of
PSYCHOGRAPHIC ANALYSIS AND SEGMENTATION
Psychographic is the science of using psychology to better understand consumers.
Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle, or values.
People within the same demographic group can exhibit very different psychographic profiles.
It mainly consists of:
LifestylePersonality
ANALYSIS(BASED ON LIFESTYLE)
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
North India South India East India West India Central India
0
5
10
15
20
25
30
35
40
Light (Ex: light walking)
Moderate ( Ex: walking, light sporting activities)
Very Active (Ex: hiking, biking, mountain climb-ing, river crossing)
Num
ber
of
People
ANALYSIS(BASED ON LIFESTYLE CONT.)
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Nort
h India
South
India
East
India
West
India
Centr
al In
dia
Metropolitan Big City Small city
0
5
10
15
20
25
30
35
40
45
Highly Adventurous ( visit only unique tourist spots)
Little Adventurous (visit only popular and well-known tourist spots)
Moderately Adventurous ( visit both unique and popular tourist spots)
Num
ber
of
People
ANALYSIS(BASED ON PERSONALITY)
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
Metr
opolita
n
Big
Cit
y
Sm
all c
ity
North India South India East India West India Central India
0
5
10
15
20
25
30
35
40
45
50
Planned holiday travellerUnplanned holiday travellerImpulsive holiday traveller
Num
ber
of
People
DEMOGRAPHIC VS ATTITUDE
12
34
0
10
20
30
40
50
60
15-20
21-25
26-30
31-40
41-50
15-2021-2526-3031-4041-50
AGE
Level of Interest
DEMOGRAPHIC VS BEHAVIOUR
15-2021-25
26-3031-40
41-50> 50
0
10
20
30
40
50
60
70
< 1 week
1-2 weeks
2-4 weeks
More than a month
< 1 week1-2 weeks2-4 weeksMore than a month
Duration ofHoliday
Age Group
DEMOGRAPHIC VS PSYCHOGRAPHIC
15-2021-25
26-3031-40
41-50> 50
0
10
20
30
40
50
60
70
Impulsive holiday traveller
Planned holiday traveller
Unplanned holiday traveller
Impulsive holiday travellerPlanned holiday travellerUnplanned holiday traveller
Age Group
SEGMENT A – PIONEERS(INNOVATORS)
PLACE: Metropolitan/tier1 REGION: West India AGE: 41-50 INCOME: 15 Lakhs/Annum FAMILY MEMBERS: 2-6 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day DURATION: 1-2 Weeks CONCEPT: Not heard of DESIRED LEVEL OF ACTIVITY: Moderate DESIRED LEVEL OF ADVENTURE: Moderate TYPE OF TRAVELLER: Planned/Impulsive
SEGMENT B – ENTERPRISERS(EXPERIENCERS)
PLACE: Metropolitan/tier1 REGION: North India AGE: 21-25 INCOME: >15 Lakhs/Annum FAMILY MEMBERS: 2-4 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day DURATION: <1 Week CONCEPT: Not heard of DESIRED LEVEL OF ACTIVITY: Moderate DESIRED LEVEL OF ADVENTURE: Moderate TYPE OF TRAVELLER: Planned/Impulsive
SEGMENT C – DITHERERS(STRIVERS)
PLACE: Big City/tier2 REGION: North India AGE: 21-25 INCOME: 12.5 Lakhs/Annum FAMILY MEMBERS: 2-4 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000-2000
INR/Head/Day DURATION: 0-2 Weeks CONCEPT: Not heard of DESIRED LEVEL OF ACTIVITY: Moderate DESIRED LEVEL OF ADVENTURE: Moderate TYPE OF TRAVELLER: Planned
SEGMENT D – PAROCHIALS(BELIEVERS)
PLACE: Small City/tier3 REGION: North India AGE: >50 INCOME: 7.5 Lakhs/Annum FAMILY MEMBERS: 4-6 GENDER: Both Male/Female PRICE WILLING TO SPEND: 1000 INR/Head/Day DURATION: <1 Weeks CONCEPT: Not heard of DESIRED LEVEL OF ACTIVITY: Moderate DESIRED LEVEL OF ADVENTURE: Moderate TYPE OF TRAVELLER: Planned
MARKETING MIX
PRICE :-
Segment A: 1000-2000 INRSegment B: 1000-2000 INRSegment C: 1000-2000 INRSegment D: 1000 INRConsidering the various prices segments are willing to pay, “CHUTTI ON WHEELS” will be priced at 1000-2000 INR Per Head Per Day.
MARKETING MIX
PRODUCT :-
“CHUTTI ON WHEELS” will incorporate all the facilities which have been mentioned in the questionnaire.
“CHUTTI ON WHEELS” will be provided in 3 different sizes :-
1. Small- For 4 people.
2. Medium- For 8 people.
3. Jumbo- For 12 people.“CHUTTI ON WHEELS” will come in given 3 packages:-
1. Regular- Normal Comfort & Facilities (1000 INR)
2. Supreme- Extra Comfort & Facilities (1500 INR)
3. Deluxe- Ultra Comfort & Facilities (2000 INR)
MARKETING MIX
PLACE :-
Segment A: Metropolitan, West Delhi Segment B: Metropolitan, North India Segment C: Big City, North India Segment D: Small City, North India Considering the various places to which the segments
belong to, “CHUTTI ON WHEELS” will first be started in North India.
Major focus will be on the Metropolitan cities. Big and Small cities will also targeted once this concept is established.
Holiday destinations will initially be planned for Hilly and Coastal areas.
MARKETING MIX
PROMOTION:• We will be advertising through T.V commercials,
advertisements on radio, tourism magazines, attractive banners and innovative ad campaigns.• HANDSHAKING with some tour planners
• Public Relations(PR):>We will be sending out Press releases >Word Of Mouth: Get existing customers to spread the word about your business by incentivizing them with discounts for referrals or similar schemes.
• We will be handing out special discount coupons at the launch of Chutti On Wheels. Special festival coupons and promotional coupons will be available round the year on online coupon promoting sites such as www.coupondunia.com etc.
• Personal selling i.e we will be dealing with our customers on one to one basis by opening offices in various metropolitan cities.
• Internet marketing would be done by setting up an online site for Chutti On Wheels which would be updated regularly. We will also be creating promotional pages on various social sites such as Facebook, Twitter, LinkedIn etc.
• Sponsorship would be the part where investment would be done once our company is established. We would wish to sponsor major sports and entertainment related events.
TARGETING STRATEGY
INITIAL TARGET:•Metropolitan cities• North India• Hilly and Costal areas• Age Group: 21-25 and 41-50
MARKETING STRATERGY
INTERNET
PRINT AD’S- BILLBOARDS, PAMPHLETS, VOUCHERS IN COLLABORATION WITH SOME BRANDS
TV ADVERTISEMENTS
WEB PAGE
THE END
