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Seminar held 11th of September at Helsinki, Astoria. Presentation is intended for travelling organizations to create a mind set what are different paths to establish e-commerce presence and how to build significant competitive advantage. The slideset is in English.
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E-COMMERCE FOR TRAVELLING
”Myynti ja markkinointi verkossa!”Seminar 11th Sep 2014Teemu Malinen / Sofokus Oy
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TEEMU MALINEN• Sofokus: CEO & Founder• A few others: Founder / Board member• 20y internet/mobile e-business• digitaalinenpolku.fi: steering group
@sofokus
sofokus
sofokusImage source: designbolts.com
@teemumalinen
teemumalinen
FOUNDED2000EXPERIENCE YEARS80+EXPERTS12
PART OF DIGITAL CLUSTER
superanalytics.fi someco.fi
DIGI MARKETING
SOFTWARE
sofokus.com kompozure.fi
E-COMMERCE CONSULTATION
E-COMMERCE SOLUTIONS
MAINTENANCE& CARE
VALUE CREATING WEB SITES
TAILORING& INTEGRATIONS
TICKET SALES& BOOKING
We have got very good respond from our customers. It is very niceto hear that our customers are extremely satisfied with our shop.
Hanna-Kaisa RiskuCEO
Kauppahalli24.fiBest e-grocery store in Finland 2013
IDENTIFY YOUR STARTING POINT
Source:
DIG
ITAL M
ATUR
ITY
DIGITAL LEADERS:
Source:
MORE PROFITABLE26%MORE REVENUE9% HIGHER MARKET VALUATION12%
CHOOSE YOUR PATH
1) Ready-made channels2) Cloud e-Commerce3) CMS plug-ins4) e-Commerce platforms5) Multi vendor6) Specialized solutions
PATHS
1) READY-MADE CHANNELS
2) CLOUD E-COMMERCE
3) CMS PLUG-INS
4) E-COMMERCE PLATFORMS
5) MULTI-VENDOR STORE
Kalastamo.comDreamPetStore.com
Kauppahalli24.fiBellapuoti.com
rocketrip.com
hoteltonight.com
airbnb.com
tripbam.com couchsurfing.org
6) TRAVEL 2.0 (SPECIALIZED SOLUTIONS)
PRICE & DEPLOYMENT TIME
PRICE
DEP
LOYM
ENT
TIM
E
2) CLOUD
3) CMS PLUG-IN
4) PLATFORM
5) MULTI-VENDOR
1) READY-MADE
6) SPECIALIZED
FLEXILIBITY & COMPETITIVE ADVANTAGE
ABILITY TO CREATE COMPETITIVE ADVANTAGE
FLEX
IBIL
ITY
2) CLOUD
3) CMS PLUG-IN
4) PLATFORM
5) MULTI-VENDOR
1) READY-MADE
6) SPECIALIZED
FUTURE?
Internet of things?100B+
Source: KPCB
